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Watch Brand Marketing And Communication Teams: Here Are 3 Relatively Easy Steps That You Can Start Taking Right Now To Maximize Your Efficiency (And Sales) Quill & Pad
Apr 5, 2020

Watch Brand Marketing And Communication Teams: Here Are 3 Relatively Easy Steps That You Can Start Taking Right Now To Maximize Your Efficiency (And Sales)

In the old, pre-COVID-19 watch world, the far-too-prevalent low standard of press material supplied by brands to journalists was amply counterbalanced by the sheer number of journalists and collectors around the world supplying lots of hands-on, third-party information, opinion, and photography. Now that's gone, so it’s time for brand marketing and communication teams to lift their games. Ian Skellern shares three easy ways how.

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CELEBRITY WATCH DEATH MATCH: John Mayer Vs. Ed Sheeran – the results Time+Tide
Apr 4, 2020

CELEBRITY WATCH DEATH MATCH: John Mayer Vs. Ed Sheeran – the results

We’ve tallied up the results from last week’s CELEBRITY WATCH DEATH MATCH: John Mayer Vs. Ed Sheeran … there’s been an upset, and it’s a big one. I declared the bout, which was mostly a Patek vs Patek punch-up, a win for the longer in the tooth collector that is John Mayer. I marked him … ContinuedThe post CELEBRITY WATCH DEATH MATCH: John Mayer Vs. Ed Sheeran – the results appeared first on Time+Tide Watches.

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INTRODUCING: The glacial glory of the Glashütte Original Sixties blue Annual Edition for 2020 Time+Tide
Glashütte Original Sixties blue Annual Edition Apr 3, 2020

INTRODUCING: The glacial glory of the Glashütte Original Sixties blue Annual Edition for 2020

Bold colours and textures. That’s how you could quickly sum up the Sixties collection that has been the vintage-inspired darling of the Glashütte Original lineup ever since they hit the scene. This year, the German-based manufacture has turned the volume down, opting for a much cooler and more restrained expression of the collection with glacier … ContinuedThe post INTRODUCING: The glacial glory of the Glashütte Original Sixties blue Annual Edition for 2020 appeared first on Time+Tide Watches.

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INTRODUCING: The Sinn EZM 12, a German Design Award-winning watch for the sanitary conscious Time+Tide
Sinn EZM 12 Mar 31, 2020

INTRODUCING: The Sinn EZM 12, a German Design Award-winning watch for the sanitary conscious

Editor’s note: When this landed in our inbox with imagery of surgical scrubs, a soapy petri dish and a headline along the lines of ‘finally, a super-hygienic watch for medical personnel’, we recoiled. It seemed opportunistic, given the obsession the world currently has with personal - and professional - hygiene. So I called a few friends who … ContinuedThe post INTRODUCING: The Sinn EZM 12, a German Design Award-winning watch for the sanitary conscious appeared first on Time+Tide Watches.

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CELEBRITY DEATH MATCH: John Mayer Vs. Ed Sheeran Time+Tide
Mar 30, 2020

CELEBRITY DEATH MATCH: John Mayer Vs. Ed Sheeran

Last week’s Celebrity Death Match was an absolute juggernaut, as we pitted Jay–Z’s watch collection against Drake’s in a hip-hop heavyweight showdown. And while Hova clearly decimated Champagne Papi’s collection, this week’s fight to the death is set to be one for the ages. We’re really ramping it up a notch, swapping out spitting bars … ContinuedThe post CELEBRITY DEATH MATCH: John Mayer Vs. Ed Sheeran appeared first on Time+Tide Watches.

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Hands-On: Brivet-Naudot Eccentricity SJX Watches
Mar 30, 2020

Hands-On: Brivet-Naudot Eccentricity

French watchmaker Cyril Brivet-Naudot made his debut two years ago with the Eccentricity, a time-only watch that’s fascinating and impressive on many fronts. Not only is it almost entirely made by hand, the Eccentricity is intriguing in design and mechanics – from the overall architecture to details like the key-winding mechanism and regulator-style time display with a twist, and above all, the proprietary escapement. Just 29 years old, Mr Brivet-Naudot began working on the Eccentricity after graduating from the École Polytechnique Fédérale de Lausanne (EPFL), one of Switzerland’s best technical universities. Prior to that, he earned a diploma in watchmaking from the Lycée Edgar Faure in Morteau, a small town in eastern France that borders Switzerland. The school has gained a reputation for producing imaginative watchmakers, many pursuing a similar style that’s inspired by 19th century pocket watch movements, including Theo Auffret, a peer of Mr Brivet-Naudot. The result of three years of development, the Eccentricity is very much in the same vein as the watches produced by Mr Brivet-Naudot’s fellow graduates. It artfully combines a 19th century aesthetic sensibility with exotic features, including a novel, free-eccentric escapement, for which the watch was named. And it is built by hand: with the exception of the mainspring, hairspring, jewels and crystals, every component of the watch was made from scratch by Mr Brivet-Naudot, without the aid of CNC machine...

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MICRO MONDAYS: Introducing a new weekly series starring the world’s best microbrands, kicking off with William Wood Watches! Time+Tide
Mar 29, 2020

MICRO MONDAYS: Introducing a new weekly series starring the world’s best microbrands, kicking off with William Wood Watches!

I don’t know how many times I’ve introduced a new segment, column or series on Time+Tide over the last six years. But I’d be prepared to bet that at least half the time, I’ve opened the post about it with these words: “Sorry, this took a long while to get to you. Good things take … ContinuedThe post MICRO MONDAYS: Introducing a new weekly series starring the world’s best microbrands, kicking off with William Wood Watches! appeared first on Time+Tide Watches.

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INTRODUCING: The perfect date night, Mido Baroncelli Big Date Limited Edition Time+Tide
Mido Mar 29, 2020

INTRODUCING: The perfect date night, Mido Baroncelli Big Date Limited Edition

The unending pursuit by watch companies of the most commercially successful blue dial watch with integrated steel bracelet has left a lot of empty space for other expressions of a blue dial wristwatch. With their latest expression of the Big Date, Mido have grasped this empty space with both hands, producing a watch that has … ContinuedThe post INTRODUCING: The perfect date night, Mido Baroncelli Big Date Limited Edition appeared first on Time+Tide Watches.

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Do media make good watches? We say yes (of course we do), these are our four favourites Time+Tide
Mar 28, 2020

Do media make good watches? We say yes (of course we do), these are our four favourites

Media and watch collaborations: in theory, they should be a match made in heaven … and, let’s be honest, they almost always are. That shouldn’t come as a surprise, though, considering the people behind these industry hybrids are writing, reviewing and critiquing myriad watches every single day. We should know what’s best. And it turns … ContinuedThe post Do media make good watches? We say yes (of course we do), these are our four favourites appeared first on Time+Tide Watches.

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CELEBRITY WATCH DEATH MATCH: Jay-Z Vs. Drake’s watch collection – and the winner is… Time+Tide
Mar 27, 2020

CELEBRITY WATCH DEATH MATCH: Jay-Z Vs. Drake’s watch collection – and the winner is…

Well, the results are in for the inaugural round of Celebrity Watch Death Match, and everything is coming up not just roses for Jay-Z, but “Rose Gold Concepts”. Which the man himself raps about in ‘Summer’ from the Everything Is Love album, a reference to his Royal Oak Concept Tourbillon Chronograph in 18KT Rose Gold. Hove smashed Drizzy … ContinuedThe post CELEBRITY WATCH DEATH MATCH: Jay-Z Vs. Drake’s watch collection – and the winner is… appeared first on Time+Tide Watches.

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Up Close: Audemars Piguet [Re]master01 Chronograph 40 mm SJX Watches
Audemars Piguet [Re]master01 Chronograph 40 mm Mar 27, 2020

Up Close: Audemars Piguet [Re]master01 Chronograph 40 mm

Rumours were percolating for some time that Audemars Piguet was going to unveil a vintage-inspired watch to mark the opening of its recently-finished, hairspring-shaped museum. But when the Audemars Piguet [Re]master01 Selfwinding Chronograph 40 mm was revealed, it was still surprising. In the metal, the “remastered” watch is appealing; it looks good and the execution is impressively high quality in all aspects. The dial in particularly is sharply done, with even the tiniest details done right. And the movement inside is modern – and looks modern – but is impeccably constructed. But at the same time, the watch is a bit thick, and also expensive. The [Re]master01 in steel and 18k pink gold The ref. 1533 As with many reissued or “remastered” timepieces, the inspiration for the [Re]master01 is a well-known and well-documented watch: the ref. 1533, a chronograph wristwatch produced in the 1940s. It was 36.5 mm in diameter, extra-large for the period, and a three-counter chronograph, instead of the two registers typical then. Only nine of them were made, three with two-tone, steel-and-gold cases. The archive photograph of the ref. 1533. Photo – Audemars Piguet Two examples of the steel-and-gold ref. 1533 were sold in recent years at Phillips auctioneers, both setting price records for the most expensive vintage AP chronograph sold at auction. The first sold for 305,000 Swiss francs in 2015 – going to the Audemars Piguet Museum – and the second, 384,500 franc...

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FRIDAY WIND DOWN: Feat. Celebrity Death Match, Notorious Robberies and Every Watch Tells A Story returns! Time+Tide
Mar 26, 2020

FRIDAY WIND DOWN: Feat. Celebrity Death Match, Notorious Robberies and Every Watch Tells A Story returns!

Good news is about as rare these days as a Hodinkee Limited Edition, especially the cache of their Limited Editions they released at retail this week as a goodwill gesture. But we do have some to make your Friday feel a little less surreal. Two months after the ‘Watch & Act!’ Auction had its glorious … ContinuedThe post FRIDAY WIND DOWN: Feat. Celebrity Death Match, Notorious Robberies and Every Watch Tells A Story returns! appeared first on Time+Tide Watches.

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Audemars Piguet Introduces the [Re]master01 Chronograph SJX Watches
Audemars Piguet Introduces Mar 25, 2020

Audemars Piguet Introduces the [Re]master01 Chronograph

In 2015, an Audemars Piguet ref. 1533 sold for 305,000 Swiss francs, setting the record for a vintage AP chronograph at auction – which was then topped two years ago by another example of the same reference that sold for 384,500 Swiss francs. An extra-large wristwatch with an unusual three-counter chronograph, instead of the two registers common at the time, the ref. 1533 was produced in the 1940s. Only nine were made, and three of the nine had two-tone, steel-and-gold cases, making them the rarest of variants. Unsurprisingly, both of the record-setting ref. 1533s were two-tone. And now the two-tone ref. 1533 has now been “remastered” as the modern-sounding but appealingly vintage [Re]master01 Selfwinding Chronograph 40 mm, a limited edition of 500 watches to coincide with the new, spiral-shaped Audemars Piguet museum that’s scheduled to open around middle of the year. Vintage details Looking very much like the ref. 1533, the [Re]master01 recreates all of the key elements of the original. Characterised by large, teardrop lugs, the case is steel with its bezel, crown, and pushers in 18k pink gold. It’s 40 mm to accommodate the large, automatic cal. 4409 inside, but because the original was already 36.5 mm – enormous in the 1940s – the increased diameter still maintains the retro style. To match the gold accents, the dial has a gilt finish, which was unique amongst the vintage original – just one of the three two-tone ref. 1533s had a yellow gold-tone dia...

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Some good news in the gloom, we just sent out the first round of bushfire donations! Time+Tide
Mar 24, 2020

Some good news in the gloom, we just sent out the first round of bushfire donations!

Good news is hard to find in today’s locked down, socially distanced world. But we have some. Because today, after patiently waiting for all watches to be received by their buyers (two of the remaining watches are unique pieces and are still in production), we went to the bank and drew five bank cheques for … ContinuedThe post Some good news in the gloom, we just sent out the first round of bushfire donations! appeared first on Time+Tide Watches.

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Everything you need to know about French brand Yema watches, and their four key models Time+Tide
Yema Mar 22, 2020

Everything you need to know about French brand Yema watches, and their four key models

If you didn’t spend much time diving in the Azure Seas in coastal France in the late ’60s, chances are you may not be entirely familiar with the French brand Yema. With its most popular models having a subdued appearance, and not featuring ‘Swiss Made’ plastered all over the dial, it can be easy for … ContinuedThe post Everything you need to know about French brand Yema watches, and their four key models appeared first on Time+Tide Watches.

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Drum Roll, Please: Drummers And Watches, Natural Timekeepers From Kiss, The Beatles, Deep Purple, And Even A. Lange & Söhne- Reprise Quill & Pad
A. Lange & Sohne Mar 22, 2020

Drum Roll, Please: Drummers And Watches, Natural Timekeepers From Kiss, The Beatles, Deep Purple, And Even A. Lange & Söhne- Reprise

Over the last few years, we have published an unusually high number of articles about drummers, the timekeepers in nearly every musical band or group. It kind of stands to reason that drummers would particularly like watches – even if they can’t (or shouldn’t!) wear them while playing – as both fields have extreme time-keeping functionality. Elizabeth Doerr highlights a few of these stories right here.

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RECOMMENDED READING: Platinum is back, baby Time+Tide
Mar 21, 2020

RECOMMENDED READING: Platinum is back, baby

A short while ago, Nick Foulkes, writing for How To Spend It, espoused that the last 24 months have seen a significant rise in the popularity and production of solid platinum watches. Foulkes postulates that this may be, to a degree, down to the relatively recent vogue of steel watches, as platinum - at least from … ContinuedThe post RECOMMENDED READING: Platinum is back, baby appeared first on Time+Tide Watches.

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Breguet Introduces the Marine Tourbillon Équation Marchante 5887 SJX Watches
Breguet Introduces Mar 21, 2020

Breguet Introduces the Marine Tourbillon Équation Marchante 5887

One of the most exotic Breguet watches in production today, the Marine Tourbillon Équation Marchante 5887 combines a tourbillon regulator, perpetual calendar, and running equation of time. Complexity aside, the watch is mechanically fascinating: the traditional complications within are executed in a modern and practical way. The equation of time, for instance, relies on an open-worked cam produced via the high-tech LIGA photolithography technique. And the tourbillon cage is lightweight titanium with a silicon escapement, while the automatic winding is equipped with a peripheral rotor. Breguet has now introduced a new version of the grand complication, in pink gold with a slate-grey dial. While it is mechanically identical to the two earlier versions – in platinum with a blue dial or pink gold with a silver dial – the new watch is striking and harmonious, shedding a bit of the sports-watch aesthetic of the Marine by way of the richer colours. Being a facelift, the dimensions of the watch remain unchanged. It is still a massive 43.9 mm in width, though a svelte 11.75 mm high, thanks to the ultra-thin movement inside. Like the movement, aesthetics across the case and dial are very much a blend of new and old. The case has the traditional fluted band, but is paired with modern integrated lugs. Similarly, the dial is solid gold and decorated with traditionally-executed guilloche engraved with a rose engine, but in a modern, stylised wave motif. In a nod to the age-o...

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RECOMMENDED READING: Taking the DOXA SUB 200 over the water, but not into it Time+Tide
Doxa SUB 200 over Mar 20, 2020

RECOMMENDED READING: Taking the DOXA SUB 200 over the water, but not into it

Kayaking isn’t the sport that immediately comes to mind when you think of DOXA, given that your DOXA is most comfortable hundreds of metres under the water, not necessarily on a narrow boat above the water. But that is exactly where fellow watch writer Sophie Furley from Watchonista took two different DOXA models on quite … ContinuedThe post RECOMMENDED READING: Taking the DOXA SUB 200 over the water, but not into it appeared first on Time+Tide Watches.

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