Ladies First: Patek Philippe Debuts Gondolo 7043
Patek Philippe expands its feminine offerings with the Gondolo Ladies First ref. 7043 in white and rose gold with the option of diamonds, or even more diamonds. Housed in the Gondolo case with ergonomic articulating lugs and powered by a simple, well-decorated movement, Patek Philippe pitches the inaugural quartz Ladies First model as an easy-to-wear, design-led watch for a discerning (and well-heeled) clientele. Initial thoughts The Gondolo Ladies First launches alongside a new marketing campaign, helmed by London ad agency Leagas Delaney, responsible for the well known generations campaign and the famous slogan, “You never actually own a Patek Philippe. You merely look after it for the next generation”. Until now, “Ladies First” meant complicated watches, including the 2009 debut of Patek Philippe’s excellent hand-wound chronograph calibre, as well as a perpetual calendar and a minute repeater. In this context, a two-hand quartz watch is another first. The selection available at launch is arguably more characterful than the quartz-powered Twenty-4 models, and strengthen Patek Philippe’s catalogue in a segment that the industry has long overlooked. The indices on both the regular and jewellery models deserve special mention — the use of trapeze-cut stones, rather than more common rectangular baguettes, was, to my eye, a make-or-break decision for these dials, and Patek Philippe made the right choice. But, as usual for the brand, the value proposition may be ...
Time+Tide
