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Swiss Made

Legally regulated country-of-origin mark. Since 2017 requires at least 60% Swiss production cost, Swiss movement, Swiss development, and Swiss assembly and inspection.

Hugues’ Accomplishment: The Story of Hugues Bürki SJX Watches
Longines can actually trace their Feb 9, 2026

Hugues’ Accomplishment: The Story of Hugues Bürki

Nestled in the Jura Mountains, La Chaux-de-Fonds has been a cradle of Swiss watchmaking ever since its watchmaking school, the Technicum, opened in 1865. For aspiring watchmakers, the climax of their training was traditionally the creation of a montre école – or what’s known as a school watch. This is the story of Hugues Bürki, a Technicum alumnus, who built what would become a record-breaking school watch, and who would later make horological history as a movement engineer. Hugues Bürki. Image – author The Technicum The watchmaking school of La Chaux-de-Fonds was founded in 1865. In its early days, the school occupied rooms inside the modestly named ‘Technicum’, a local vocational-technical school. By 1885, the school’s own building had been inaugurated, yet the name Technicum stuck. In 1933, in the wake of the global economic crisis, the nearby watchmaking schools in La Chaux-de-Fonds and Le Locle were merged to form the Technicum Neuchâtelois. The Technicum in the 1960s. Image – author It demands attention that both divisions of the Technicum Neuchâtelois had a particularly strong focus on high-precision chronometry at the time compared to other watchmaking schools in Switzerland, which specialised in other domains, such as the construction of complications and traditional finishing techniques. In fact, some of the innovations in chronometry we associate with brands like Longines can actually trace their roots to the Technicum Neuchâtelois, including...

Hands On: Audemars Piguet Neo Frame Jumping Hour SJX Watches
Audemars Piguet Neo Frame Jumping Hour Feb 6, 2026

Hands On: Audemars Piguet Neo Frame Jumping Hour

Having celebrated its 150th anniversary in 2025, Audemars Piguet (AP) has kicked off 2026 with a slate of new models, including one of the most complicated watches in its history. But it was a simpler watch that that generated the most buzz at the glamorous launch event in the Swiss alps: the Neo Frame Jumping Hour, which is both a new watch and the beginning of a new collection that replaces the [Re]master series. The Neo Frame is a regular production wristwatch in 18k rose gold inspired by the Pre-model 1271, a historical AP reference from 1929. Though rooted in the Art Deco era, the Neo Frame is an eminently modern watch with a novel case and dial construction and the brand’s latest-generation automatic movement. Initial thoughts The name Audemars Piguet is nearly synonymous with that of its signature product, the Royal Oak. While many brands would probably trade their entire catalogues to have a single hit like the Royal Oak, AP has sought to diversify its product line up with the introduction of collections like the Code 11.59 and the short-lived [Re]master series. Despite these efforts, the Royal Oak family remains AP’s commercial engine, making the introduction of a new collection, anchored by a rectangular jumping hours watch, especially notable. The jumping hours complication seems to be enjoying renewed interest among collectors, which makes release of the Neo Frame feel timely. But up close and on the wrist, it doesn’t look or feel like anything else on t...

IWC Introduces a Pair of Limited Edition Pilot’s Watches in Collaboration with F1 Driver George Russell Worn & Wound
IWC Introduces Feb 5, 2026

IWC Introduces a Pair of Limited Edition Pilot’s Watches in Collaboration with F1 Driver George Russell

Recently, over the course of a brutally cold weekend here in Concord, NH, I rewatched last year’s F1, the Brad Pitt vehicle that is essentially a very long advertisement for the sport for which it is named. It’s a fun movie, and even though it was made for giant screens and deafening surround sound systems, it played just fine at home as a fairly standard sports movie. I had been wanting to give the film another look as it was recently nominated for Best Picture at the Academy Awards (a bit of a surprise to most observers) and figured it was time to see how it stood up to a repeat viewing. The answer is that it’s still really enjoyable popcorn fare, but my one real reservation is in the almost nonstop product placement.  IWC watches factor heavily into the texture of the film itself. If you look closely, you can see a watch or the IWC logo in more scenes than not. It speaks to the importance of the relationship between IWC and F1, so I was not at all surprised when I learned that IWC’s first big novelty release of the year would be a pair of watches representing a collaboration between the brand and F1 driver George Russell, who races for the Mercedes-AMG PETRONAS team, which IWC has had a longstanding relationship with.  Unlike previous watches IWC has released as part of their partnership with Mercedes-AMG PETRONAS, this one is tied to a specific driver. Rather than the teal color highlighted in those earlier watches, these feature a more traditional blue hue, ...

Audemars Piguet Introduces the Neo Frame Jumping Hour Worn & Wound
Audemars Piguet Introduces Feb 5, 2026

Audemars Piguet Introduces the Neo Frame Jumping Hour

I have what you might call a love/hate relationship with Audemars Piguet. They are, without a doubt, makers of some of the finest watches in the world. Objectively speaking, there’s a level of craft involved with the production of AP watches that is hard to match at the scale at which they operate. Every Royal Oak I’ve ever handled feels like a perfectly made thing without any compromises. I honestly can’t say the same about equivalent watches from other brands in the so-called Holy Trinity.  And yet, there’s so much baggage with Audemars Piguet in our current watch culture. I wrote about it here, specifically as it relates to the Royal Oak and how it has become a signifier of wealth and status that has overshadowed watchmaking and watch culture. I find this flex culture to be a huge turn off, and the way AP seems to lean into it, by producing more and more varieties of Royal Oak, some with mini sculptures of Marvel characters on the dial, to be a signal that they’re a willing participant in the watering down of their brand.  But then Audemars Piguet will go ahead and release something beautiful that is not a Royal Oak and I’m reminded that derisively referring to them as The Royal Oak Company (something I’ve done frequently over these last few years) is ultimately unfair. Earlier this week, as part of a larger drop that included several exotic Royal Oaks, a pocket watch, and more, AP launched what might be one of the riskier watches they’ve introduced in...

Breitling Launches First Titanium Navitimer in New Aston Martin Collab Teddy Baldassarre
TAG Heuer was Feb 5, 2026

Breitling Launches First Titanium Navitimer in New Aston Martin Collab

Breitling announced today that it has become the Official Watch Partner of  British luxury carmaker Aston Martin and the Aston Martin Aramco Formula One racing team. The multi-year global partnership, which marks the Swiss watchmaker’s return to the high-octane world of F1 motorsports after many decades, kicks off with a wristwatch milestone: the Breitling Navitimer B01 Chronograph 43 Aston Martin Aramco Formula One Team, which is no less than the first timepiece in the iconic Navitimer series with a case made of lightweight titanium.  The two world-renowned companies have some ties throughout their prestigious histories. Breitling, while it has not been as visible in the racing world over the years as brands like Rolex and TAG Heuer, was an early contributor to motorsport timing. In 1907, Léon Breitling, who had founded his eponymous watchmaking firm in 1884, invented a device called the “Vitesse” (French for “speed”), a mechanical chronograph capable of measuring speeds up to 250 miles per hour. Its utility and precision spurred the Swiss police to adopt it for speed enforcement, which led to the world’s first speeding tickets. Just six years later, in 1913, Lionel Martin and Robert Bamford drove their hand-built automobile to a defining victory up the treacherous Aston Hill, giving their company a name and kicking off a long tradition of making cars built for both performance and luxury. The paths of the Swiss high-horology house and the British marque cr...

Affordable Vintage: the Longines Grand Prize Worn & Wound
Longines Grand Prize Longines Feb 4, 2026

Affordable Vintage: the Longines Grand Prize

Longines is a storied and well-respected Swiss watch manufacture that formed in 1832 and has continued uninterrupted to this day. From the first wrist chronometer in 1911, to groundbreaking flyback chronographs in the 1930s, to the world’s first hi-beat wrist chronometer in 1959, Longines holds their own in the watchmaking world.  My favorite period for watches is the 1950s through the 1970s and Longines was one of the top accessible brands during that time. In 1954 Longines began a marketing strategy of product families, launching the Conquest line of watches. In 1957 they introduced the Flagship line, adding to what would become a large group of watch families, many of which are still made today. Other lines that came later include the Admiral, the Ultra-Chron and the Grand Prize. The Grand Prize line was named in honor of the multitude of watchmaking awards and honors that Longines had accumulated over the decades. It was a relatively short-lived family, produced from about 1958 to 1964 according to my research. I have found that the majority of Longines watches produced during these decades were all fairly equal in quality and craftsmanship, with most of the differences in the families being design related. The Conquests were rugged and sporty, on par with the early non-diver Omega Seamaster watches. The Flagship series were dress watches, while the Admiral line was a mixture of both. The Grand Prize family were pretty much all thin, elegant everyday type dressier w...

Enamel Dial Watches: 10 Of Our Favorites Teddy Baldassarre
Feb 3, 2026

Enamel Dial Watches: 10 Of Our Favorites

Watches with enamel dials rarely fail to impress with their exquisitely finished surfaces, their impressive durability, and a level of artisanal craftsmanship that might not even be readily apparent to the naked eye but somehow elevates the entire timepiece to a higher level of luxury. Enamel dials - which are made by fusing finely ground, colored glass powders onto metal substrates through repeated firings in a kiln at high temperatures - are still fairly rare in the watch world, and almost (but not entirely) impossible to find below a certain echelon of pricing, Often, as in some of the limited editions below, an enamel dial is one essential component of a timepiece that combines several notable elements, including elite or unusual case metals, high-complication movements, or any number of special features. Here are 10 watches with enamel dials that have caught our eye over recent years.  [toc-section heading="A. Lange & Söhne Cabaret Tourbillon Handwerkskunst"] Price: 315,000 euros at release, Case Size: 29.5mm x 39.2mm, Thickness: 10.3mm, Crystal: Sapphire, Water Resistance: 30 meters, Movement: Manually wound Caliber L042.1 In 2008, German haute horlogerie house A. Lange & Söhne brought a technical upgrade to the tourbillon - an 18th century invention originally designed to shield a watch’s balance from the ill effects of gravity - that was both subtle and substantial. The Saxon brand’s Cabaret Tourbillon featured the first tourbillon movement with a st...

First Look - The Louis Vuitton x De Bethune LVDB-03 Louis Varius Project, With a Rare Sympathetic Clock Monochrome
Louis Vuitton x De Bethune LVDB-03 Feb 2, 2026

First Look - The Louis Vuitton x De Bethune LVDB-03 Louis Varius Project, With a Rare Sympathetic Clock

Here’s the third of the five collaboration watches done by Louis Vuitton with some of the most revered independent watchmakers. Indeed, following the LVRR-01 Chronographe à Sonnerie made with Rexhep Rexhepi, founder of Atelier Akrivia, and the LVKV-02 GMR 6 made with Finnish-born watchmaker Kari Voutilainen, it’s time now for LV to unveil its project […]

Who Was Raymond Weil? Fratello Talked To His Grandson To Learn More About The Brand’s Founder Fratello
Raymond Weil ? Fratello Talked Jan 31, 2026

Who Was Raymond Weil? Fratello Talked To His Grandson To Learn More About The Brand’s Founder

He might not have been a watchmaker by training, but Raymond Weil (1926–2014) did start an eponymous watch brand. Remarkably, he did so at the age of 50 in 1976. The timing is defiant. Cheap quartz watches were already wreaking havoc on the Swiss watch industry, and a man in his 50s, especially back then, […] Visit Who Was Raymond Weil? Fratello Talked To His Grandson To Learn More About The Brand’s Founder to read the full article.

Mermont’s La Parfaite Goes Platinum SJX Watches
Patek Philippe Museum Mr Delaloye personally Jan 28, 2026

Mermont’s La Parfaite Goes Platinum

Startup independent brand Mermont has just made its public debut with the heavyweight La Parfaite, translating as “perfect one” in French. Assembled and adjusted by independent watchmaker Nicolas Delaloye, La Parfaite is among the most affordable platinum watches on the market, despite its contemporary case size and upscale construction. Initial thoughts At first glance, Mermont’s debut watch could pass for a handsome, stainless steel Breguet Souscription homage, probably priced accordingly. However, La Parfaite is not stainless steel, it is (mostly) platinum – and surprisingly affordable. Sebastien Bey-Haut, a watch and photography enthusiast, founded the brand, enlisting none other than Nicolas Delaloye, a Genevan watchmaker and AHCI member, to bring it to life. Though less commercially successful than some of his peers, Mr Delaloye is a respected independent watchmaker who spent eight years with the Patek Philippe Museum. Mr Delaloye personally polishes the single hour hand, performs final adjustment, and cases up the watches. It’s unusual for an upstart brand to debut with a precious metal watch, but that’s exactly what Mermont has done. But that hasn’t stopped the brand from focusing on the value proposition, pricing the La Parfaite well below industry norms for a platinum watch, especially a full size mechanical watch. Priced at CHF10,998 before taxes, La Parfaite is a full 38 mm in diameter and certainly among the least expensive mechanical platinum wa...

Face Value: Why Painting on Watch Dials is Art SJX Watches
Vacheron Constantin s Masterpiece Jan 27, 2026

Face Value: Why Painting on Watch Dials is Art

Fine watches have pulled double duty as decorative objects since before the invention of the hairspring in 1675. In this sense, one could almost argue that watches have been linked to art since before they were even watches in the modern sense. This relationship emerged early in part because both types of objects were made primarily for the same clientele: wealthy elite in Europe and elsewhere. Though art and watches exist for different reasons, they are both often created with eternity in mind. The noble materials and timeless designs of many fine watches, especially those of the quality that would normally be paired with a work of art, also help justify the painstaking (and costly) work of artisanal decoration, which can, in some cases, take more than a year for a single work of miniature art. Introduction to miniature painting Of all the forms of decoration that have been applied to watches, miniature paintings are an especially important genre. Historically, these miniature masterpieces have been produced primarily in enamel, though acrylic paint is increasingly used today. Much has been written about the art of miniature painting, and it would not be an exaggeration to call it a dying art, since the number of living practitioners seems to have rarely exceeded half a dozen at any given time over the past century. Vacheron Constantin’s Masterpiece on Your Wrist programme is a partnership with the Metropolitan Museum of Art in New York that allows customers to commissi...

Introducing - Twenty Years and Going Strong, the Ochs und Junior Settimana PVD Monochrome
Jan 26, 2026

Introducing - Twenty Years and Going Strong, the Ochs und Junior Settimana PVD

Simple solutions to complex problems could well be Dr Ludwig Oechslin’s overriding philosophy. Former curator of the Musée international d’horlogerie in La Chaux-de-Fonds, Oechslin studied archaeology as an undergraduate and obtained a PhD in Philosophy – with a scholarship to study theoretical physics and astronomy – and became a Swiss master watchmaker in 1983. Bringing […]

Hands-On With The Striking Titanium Toledano & Chan B/1.3r Fratello
Jan 26, 2026

Hands-On With The Striking Titanium Toledano & Chan B/1.3r

Sometimes you run into watches that are in a different category of appreciation. The moment I saw the inaugural Toledano & Chan B/1 with the lapis lazuli dial, it triggered my appreciation for design, not only in watches but also in general. The beautifully sculpted case, wonderfully detailed bracelet, and stunning lapis lazuli dial made […] Visit Hands-On With The Striking Titanium Toledano & Chan B/1.3r to read the full article.

Hands-On With The New Vulcain Monopusher Heritage Panda Fratello
Vulcain Monopusher Heritage Panda What Jan 26, 2026

Hands-On With The New Vulcain Monopusher Heritage Panda

What a strange question. Why would the Vulcain Monopusher Heritage Panda, a new interpretation of the Swiss brand’s 50s Presidents’ Chronograph Heritage model, only be interesting for Real Madrid fans? Why wouldn’t the socios of Atletico Madrid, Barcelona, or fans of other football clubs outside Spain want this retro-looking chronograph on the wrist? Perhaps it’s […] Visit Hands-On With The New Vulcain Monopusher Heritage Panda to read the full article.

The Rolex 24 At Daytona Endurance Race Returns Today - With Rolex Daytonas Awaiting The Winners Fratello
Rolex 24 Jan 24, 2026

The Rolex 24 At Daytona Endurance Race Returns Today - With Rolex Daytonas Awaiting The Winners

A few hours from now, when a Rolex clock strikes 1:40 PM GMT-5, we’ll hear the roar of engines on Daytona International Speedway - a polyphonic roar made up of 60 engines across four categories. We’ll hear the raw howl of the GTD and GTD Pro categories, familiar supercar sounds. Bee-like, buzzing overtones, emanating from […] Visit The Rolex 24 At Daytona Endurance Race Returns Today - With Rolex Daytonas Awaiting The Winners to read the full article.

Fears Unveils their Limited Edition Release for British Watchmakers’ Day Worn & Wound
Fears Unveils their Limited Edition Jan 23, 2026

Fears Unveils their Limited Edition Release for British Watchmakers’ Day

For the third year in a row, Fears will introduce a limited edition watch to be sold exclusively at British Watchmakers’ Day, which this year occurs on March 7. It continues a theme established in 2024 of using 925 Sterling Silver for the case material, a flourish that feels special and, somehow, quintessentially British. This year’s limited edition piece, the Brunswick 40 1846 Edition, debuts a new case design as well as a special lacquer dial made just for this year’s LE. It’s also an anniversary piece, as this year marks the 180th anniversary of brand founder Edwin Fear opening his first watchmaking workshop in Bristol in 1846.  This Brunswick 40 case is polished on all sides, taking full advantage of the natural lustre of 925 sterling silver. It’s also engraved with the initials of Nicholas Bowman-Scargill, the brand’s managing director, which is a nod to a tradition started with the first silver pocket watch made by Edwin Fear. Additionally, like previous British Watchmakers’ Day editions in silver, the crown is set with a single diamond to note that the case is constructed from a precious metal.  Diving into the specs, it’s worth noting that the case of this Brunswick 40 is very slightly thinner than the standard issue version. Per the spec sheet, this LE measures in at 11.1mm tall, while the typical Brunswick 40 is 11.9mm in height. That difference, you won’t be surprised to learn, likely comes down to the use of a manually wound movement in this...

The 25 Best American Watch Brands (2026) Teddy Baldassarre
Hamilton Watch Company technical manager Jan 23, 2026

The 25 Best American Watch Brands (2026)

"Made in America" is a label that is much rarer to find on products now than it was 100 years ago, and that is especially true when it comes to watches. Once a bustling industry in the U.S.A., watchmaking largely migrated away from its traditional American hubs in the early 20th Century to countries like Switzerland and Japan, which still import oodles of watches to the States every year. However, American watchmaking has been seeing a slow, somewhat quiet renaissance over the past couple decades as a new generation of trailblazing entrepreneurs, from all across the U.S., strive to bring the horological trade back to these shores. Each of them takes a slightly different approach; some, like RGM, make nearly the entirety of their watch, including the movement, in the U.S., while others, like Shinola, import the majority of components but assemble the watches in an American factory, providing dozens or hundreds of local jobs. Here we take a look at 25 notable American watch brands, spotlight their leading models, and briefly examine how "Made in America" each one really is.  [toc-section heading="RGM"] Founder: Roland G. Murphy Headquarters: Mount Joy, PA Notable Models: Pennsylvania Series 801, Pennsylvania Tourbillon, 801-A “Aircraft” “RGM” are the initials of Roland G. Murphy, the trained watchmaker and former Hamilton Watch Company technical manager who founded his own watch brand in Lancaster County, PA, one of America’s ancestral watchmaking centers, in 1992...

Introducing: Three Complicated Louis Vuitton Escale Watches - The Escale Minute Repeater, Worldtime Flying Tourbillon, And Twin Zone Fratello
Louis Vuitton Escale Watches - Jan 22, 2026

Introducing: Three Complicated Louis Vuitton Escale Watches - The Escale Minute Repeater, Worldtime Flying Tourbillon, And Twin Zone

In the case of this trio of new Louis Vuitton watches, it’s good to know what the name means. Escale, in French, means “stopover.” LV made a name for itself by producing luxury luggage and steamer trunks. And the art of travel is what served as inspiration for the relaunched Escale models that debuted in […] Visit Introducing: Three Complicated Louis Vuitton Escale Watches - The Escale Minute Repeater, Worldtime Flying Tourbillon, And Twin Zone to read the full article.

First Look - The Oris Aquis Date Yangtze Jiangtun Limited Edition Monochrome
Oris Aquis Date Yangtze Jiangtun Jan 22, 2026

First Look - The Oris Aquis Date Yangtze Jiangtun Limited Edition

The Oris Aquis Date collection made a splash in 2011 as a new generation of dive watches catering to professional divers and landlubbers looking for a resilient sports watch. Characterised by its competent diving credentials and robust architecture, the Aquis Date represents Oris’ more technical, contemporary side, compared to the vintage-inspired Divers Sixty-Five line. Redesigned over […]

Introducing: The Oris Aquis Date Yangtze Jiangtun Limited Edition - Featuring An Engraved Blue-Green Mother-Of-Pearl Dial Fratello
Oris Aquis Date Yangtze Jiangtun Jan 22, 2026

Introducing: The Oris Aquis Date Yangtze Jiangtun Limited Edition - Featuring An Engraved Blue-Green Mother-Of-Pearl Dial

Oris is on a roll in 2026. We’re only three weeks into the new year, and the popular Swiss independent already presents its third novelty. After an Artelier model dedicated to the Chinese Year of the Horse and a new tuxedo-dial Big Crown Pointer Date, here comes the limited-edition Oris Aquis Date Yangtze Jiangtun. It […] Visit Introducing: The Oris Aquis Date Yangtze Jiangtun Limited Edition - Featuring An Engraved Blue-Green Mother-Of-Pearl Dial to read the full article.

Hands On: A. Lange & Söhne Odysseus Honeygold SJX Watches
A. Lange & Sohne Jan 21, 2026

Hands On: A. Lange & Söhne Odysseus Honeygold

A. Lange & Söhne launched the Odysseus Honeygold last year and it’s easily the brand’s most luxe sports watch. Presented end to end in 18k Honeygold, this Odysseus is impressively well made, impressively heavy, and impressively expensive. I recently got the chance to spend some time with one of the 100 pieces made, and it was certainly a good experience. Initial thoughts The Odysseus was never a pretty watch, and this isn’t more visually appealing than the titanium or steel version. The design doesn’t have the finesse of its rivals, most notably the Royal Oak or Nautilus. But the Odysseus does have tactile and intellectual appeal, and that translates into physical attraction. The Odysseus is impressive like many Lange watches are thanks to its build quality. In Honeygold it looks and feels even more luxurious. The warmth and weight of the metal give it greater appeal, in fact Honeygold gives this a large-yacht-on-the-Mediterranean type of feel that its counterparts in more common metals lack. Look and feel aside, this has all of the strengths and weakness of the earlier versions. Strengths include the quality of course, as well as good ergonomics, which matter more here because of the weight. One of the weaknesses is the clasp, which is practical and easy to operate, but a little too large for a sports watch that is also supposed to be elegant. With a price tag of US$110,000, the Odysseus Honeygold is very expensive for what it is, even by Lange standards. But wha...

First Look - The Hublot Big Bang Tourbillon Novak Djokovic GOAT Edition, A Trilogy Fit for the Champion Monochrome
Hublot Big Bang Tourbillon Novak Jan 20, 2026

First Look - The Hublot Big Bang Tourbillon Novak Djokovic GOAT Edition, A Trilogy Fit for the Champion

Hublot‘s partnership with Novak Djokovic has always felt more than a simple ambassador deal; it is a meeting of champions. The Greatest of All Times, the 24-time Grand Slam winner and 2024 Olympic gold medallist, joined the brand’s family in 2021, and in 2024, the Big Bang Unico Novak Djokovic, made from recycled tennis racquets […]

Introducing: The El Primero-Equipped Tiffany & Co. Tiffany Timer Fratello
Jan 19, 2026

Introducing: The El Primero-Equipped Tiffany & Co. Tiffany Timer

The platinum Tiffany Timer commemorates 160 years of chronographic heritage. This 40mm platinum chronograph, featuring a dial color that has a special effect on many people, is available in a limited run of 60 pieces. The watch is an exclusive homage to one of America’s first stopwatches made by the famous jeweler. The new chronograph […] Visit Introducing: The El Primero-Equipped Tiffany & Co. Tiffany Timer to read the full article.