Opinion: Patek Philippe, the Cubitus, and Elitism in Modern Watchmaking
Last month, Patek Philippe launched their first new watch collection in decades: the Cubitus. It was met with, as you’ve surely seen by now, a chorus of widespread skepticism and bewilderment. Ostensibly a replacement for the now discontinued stainless steel Nautilus, the Cubitus borrows the bracelet and dial treatment from that watch, and makes the case square. The consensus seems to be that they turned one of the most elegant luxury sports watches ever made into something ungainly, and they didn’t even take the time to do it in a thoughtful way. Words like “lazy” and “ugly” fill out the diatribes from commenters who disapprove. For me and the rest of the team at Worn & Wound, new releases from Patek Philippe are something of a spectator sport. I can’t speak for all of my colleagues, but feelings about the brand range from lukewarm appreciation for watches that are objectively well made and designed, to a more straight up boredom (that’s me), to some version of the “I don’t think of you at all” Mad Men meme (also me). It’s fair to say, though, that none of us are die hard Patek fans in the same way, for instance, that we follow new releases from brands like, I dunno, Grand Seiko, Christopher Ward, Armin Strom, Garrick, Tudor, and the like. The watches we get excited about span a huge range of accessibility both in terms of price and actual availability. But a good watch is a good watch. This is all to say, it shouldn’t be much of a surprise t...
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