SJX Watches
The Minimalist, 1970s Bulgari Bulgari Makes a Comeback
Bulgari updates its signature Bulgari Bulgari wristwatch by reverting to the original format (almost). Debuted in 1977 as the brand’s first wristwatch, the model was designed by Gerald Genta, who conceived a flat bezel engraved with the brand name, reputedly inspired by ancient Roman coins. Though the model has remained in the collection size in a variety of styles, the latest version returns to the simplicity of the original, with a minimalist dial and compact, 38 mm case available only in either 18k yellow or rose gold for now. Initial thoughts The Bulgari Bulgari remains the Italian jeweller’s quintessential wristwatch, remaining recognisable despite having evolved into a multitude of iterations over the years. The appeal of the design is its distinctive style despite the simplicity, something that the latest version returns to. The new Bulgari Bulgari has a minimalist dial featuring a date at three (which purists might frown at), and rendered more wearable with a diameter of 38 mm. This scaled-down case no doubt reflects a trend found across other brands, many of which are moving towards cases in the range of 35 mm to 39 mm, often in a vintage-inspired style. Whilst the new case size is almost ideal, the date window gets in the way of the minimalist design. At the same time, an upgraded movement would have made it more appeal. While in-house, the long-in-tooth BVL 191 has a disappointingly short power reserve of 42 hours, as opposed to the norm of three days for n...
