Kith and TAG Heuer Debut a Collection of Ten New Formula 1 Limited Editions
For a certain generation (OK, it might be a micro-generation) of watch collector, the TAG Heuer Formula 1 looms impossibly large. The colorful quartz watches, made from a combination of steel and fiberglass, debuted in 1986 at a time of great upheaval in the Swiss watch industry. This the first watch produced under the TAG Heuer banner, and a meeting of Heuer’s racing heritage and their new partner’s focus on emerging technologies in watchmaking. The watches were a sensation, and an affordable entrypoint for many into a rabbit hole that, as we all know, goes very deep indeed. Original F1 watches have become incredibly collectible over the years, and a new collaboration brings back the spirit of those watches in a way that should be incredibly satisfying to enthusiasts who grew up on the F1. Launching today, the TAG Heuer Formula 1 x Kith brings back the iconic Formula 1 design language in a series of limited edition releases. Ronnie Fieg, Kith’s founder, is a noted fan of the Formula 1 and a longtime collector, and the bold color and strong design codes of the original F1 overlap with much of what Kith is working to accomplish throughout their apparel and sneaker collections. As with any update of a much loved watch from the past, it’s interesting to note what has been changed, and what has been kept the same. For the 2024 edition of the Formula 1, materials have been upgraded throughout (the new watches get a sapphire crystal rather than plastic, and the strap...
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