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Swiss Made

Legally regulated country-of-origin mark. Since 2017 requires at least 60% Swiss production cost, Swiss movement, Swiss development, and Swiss assembly and inspection.

Hands-On: Audemars Piguet Royal Oak “Jumbo” Extra-Thin Openworked SJX Watches
Audemars Piguet Royal Oak “Jumbo” Extra-Thin Mar 9, 2026

Hands-On: Audemars Piguet Royal Oak “Jumbo” Extra-Thin Openworked

The Audemars Piguet (AP) Royal Oak “Jumbo” Extra-Thin Openworked 39 mm is an appealing new variant of a watch that’s already in short supply, famous as much for its scarcity as its octagonal bezel. Seen previously in white gold, the Jumbo Openworked returns at the top of its class with a case made from lightweight titanium and palladium bulk metallic glass (BMG), a material that gives the bezel its almost ethereal mirror finish. The Jumbo Openworked is not a limited edition, but its undeniable appeal will make it hard to come by, even by Royal Oak standards. Ideal configuration The Royal Oak is one of the most sought-after watches in the industry, and one of the few collections that consistently trades at a premium to retail, according to WatchCharts. With its iconic Genta design, slim form factor, and high-end calibre, it’s easy to see why. That said, some configurations are more appealing than others, and this titanium and palladium version of the Jumbo Openworked ranks highly in the Royal Oak pantheon. It’s worth exploring why it works. Starting with the sizing. In 1972, the Royal Oak was broad and flat by industry standards, but the “Jumbo” moniker now feels misleading for a 39 mm watch. Ironically, the “Extra-Thin” designation also feels misleading for the opposite reason - 8.1 mm is plenty thin, but there are now so many thinner watches that the terminology feels out of date. Setting aside AP’s historical naming conventions, the Jumbo Openworked...

Subprime Reporting? Thoughts On The Recent Morgan Stanley/Swatch Group Controversy Fratello
Swatch Mar 6, 2026

Subprime Reporting? Thoughts On The Recent Morgan Stanley/Swatch Group Controversy

Morgan Stanley Investment Management published its Ninth Annual Swiss Watcher on February 19th. The report dives deep into the commercial performance of the Swiss watch market on a brand-by-brand level. I assume very few watch enthusiasts read the whole thing, but one table is rather famous: the top 50 Swiss watch brands ranked by turnover. […] Visit Subprime Reporting? Thoughts On The Recent Morgan Stanley/Swatch Group Controversy to read the full article.

Hands-On With The Collaborative Série R01 Depancel × DAMS Lucas Oil Fratello
Mar 5, 2026

Hands-On With The Collaborative Série R01 Depancel × DAMS Lucas Oil

Depancel has made a name for itself by creating an extensive collection of race-inspired chronographs. For its newest effort, the brand teamed up with an actual racing team to become an active partner in modern motorsports. The Série R01 Depancel × DAMS Lucas Oil fuses the retro silhouette of the Depancel Série R01 and the […] Visit Hands-On With The Collaborative Série R01 Depancel × DAMS Lucas Oil to read the full article.

Rolex: “Sorry, Sir, We Don’t Serve Pepsi Here Anymore” Fratello
Rolex Sorry Sir We Don’t Mar 4, 2026

Rolex: “Sorry, Sir, We Don’t Serve Pepsi Here Anymore”

“Sorry, sir, we don’t serve Pepsi here anymore.” I have heard this before. Last time, I was presented with a disgusting hipster alternative, locally sourced and seemingly made of organic wastewater from small-batch sewage systems housing free-range rats. That’s what it tasted like to me, anyway. “Come on, no Pepsi or Coke?” We need at […] Visit Rolex: “Sorry, Sir, We Don’t Serve Pepsi Here Anymore” to read the full article.

Introducing: The Armin Strom Mirrored Force Resonance Ruby Fratello
Armin Strom Mirrored Force Resonance Ruby Mar 3, 2026

Introducing: The Armin Strom Mirrored Force Resonance Ruby

Time flies when everything resonates nicely, doesn’t it? It sure does for Armin Strom. No fewer than 10 years have passed since the independent Swiss house launched its breakthrough resonance mechanism. Although not actively marketed as an anniversary model, I reckon it is safe to say this rather exuberant version, the Armin Strom Mirrored Force […] Visit Introducing: The Armin Strom Mirrored Force Resonance Ruby to read the full article.

Hats-Off to Hugo Rittener’s Le Majordome SJX Watches
Ming automaton” Mar 2, 2026

Hats-Off to Hugo Rittener’s Le Majordome

The niche market for modern automatons just a little less tiny with Hugo Rittener’s Le Majordome, a mechanical butler that pop ups and greet the onlooker on demand. In the tradition of historical automatons, Le Majordome is entirely mechanical and driven by complex clockwork, and made entirely by hand. Initial thoughts Hugo Rittener is a young automaton maker from the Vaud region of Switzerland. Having cut his teeth working with François Junod, one of the most celebrated talents in the field, Mr Rittener has now gone into business for himself. Against this backdrop, Le Majordome (“the butler” in English) represents a foundational release. Compared to the timepieces we sometimes call mechanical art, this tabletop automaton serves no actual utility; there’s no time-telling and no complication other than the bronze figure itself. In terms of pure mechanical art, this is as artful as it gets. Having taken over 1,000 hours of work, from design to finishing, the (Le) Majordome is a mechanical animation of a bronze-sculpted and gold-plated butler figure, which raises his top hat towards those who actuate the mechanism.   Mr Rittener poetically describes the Majordome as an automate d’accueil - meaning “welcoming automaton”. The mechanical butler does in fact greet its audience, so it could be used as an extravagant welcoming party trick. Hugo Rittener will make 10 pieces of the Majordome in total, over the course of some years. Given the highly artisanal process...

Raymond Weil’s Well-Dressed Millesime “Tuxedo” SJX Watches
Raymond Weil s Well-Dressed Millesime “Tuxedo” Feb 26, 2026

Raymond Weil’s Well-Dressed Millesime “Tuxedo”

An eighties icon that is finding fresh footing, Raymond Weil has extended its GPHG-winning dress watch collection with the Millesime Small Seconds 39 mm “Tuxedo”. Available in three appealing colourways, the Millesime features Art Deco-inspired typography that brings a surprising degree of energy to the line-up’s familiar sector-style dial. Initial thoughts Raymond Weil was one of the biggest names in Swiss watchmaking in the 1980s and 1990s. Raymond Weil himself was one of the first entrepreneurs to see a future for mechanical watchmaking amidst the rubble of the quartz crisis, launching his eponymous brand in 1976. While peak production is in the past, the brand seems to have rebounded with a collection of well-received dress watches and savvy limited editions. The new Millesime Small Seconds embodies the carefully considered details that have underpinned the brand’s recent resurgence. It’s not revolutionary by any means, but at just US$2,295 it offers an affordable entry point to the world of Swiss dress watches. Affordability is one thing, but appeal is another. Fortunately the 39 mm Millesime hits many of the right notes in each of the three colourways, including a so-called ‘tuxedo’ configuration in either classic back and white or on-trend burgundy, as well as a dark blue option that might be the dark horse favourite. Art Deco trio All three models have a few key things in common, starting with the stainless steel case. The Millesime measures 39 mm in ...

In-Depth: Orient Star’s Smart Silicon Escape Wheel SJX Watches
Seiko Epson’s massive industrial base Feb 26, 2026

In-Depth: Orient Star’s Smart Silicon Escape Wheel

While silicon mechanical movement components have swept across Switzerland, adoption has been slow within the Japanese watch industry, stymied by Swiss patents and professed concerns over the material’s durability. To this day, it remains the unlikely domain of Orient Star, a small brand with priority access to Seiko Epson’s massive industrial base. This positions Orient Star to capitalise on consumer demand for increasingly long power reserves, without sacrificing performance. Thanks to an ultralight and geometrically efficient escape wheel with a patented design, Orient Star is able to deliver a 70-hour power reserve without resorting the same counter-productive trade-offs to balance energy made by some Swiss peers – here’s how it was done. A silicon wafer of escape wheels. Image – Seiko Epson The quest for longer power reserves Recent consumer demand for longer power reserves has sent the industry’s engineers scrambling for ways to increase the autonomy of existing movement platforms. A movement’s power reserve is dictated by the length of the mainspring, which unwinds at a constant rate. That is why using a chronograph doesn’t cause a watch to run down faster – usually. Of course, you need to find somewhere to fit that extra length of mainspring while maintaining the movement’s dimensions, such as by thinning out the barrel walls, narrowing the inner barrel arbour radius, or, reducing the thickness of the mainspring. However, while decreasing the ma...

Introducing - Mother-of-Pearl Dials for the Czapek Antarctique S Ice Cloud and Promenade Midnight Pearl Monochrome
Czapek Antarctique S Ice Cloud Feb 25, 2026

Introducing - Mother-of-Pearl Dials for the Czapek Antarctique S Ice Cloud and Promenade Midnight Pearl

Among the incredible variety of materials used to decorate dials, mother-of-pearl is an all-time favourite. Obtained from the inner lining of oyster and mollusc shells, mother-of-pearl is a captivating, naturally iridescent material that adds a unique shimmer to dials. Working with GT Cadrans, a specialist Swiss dial manufacturer, Czapek embellishes its Antarctique S and Promenade […]

Vaer Watches Review: American-Assembled with GADA Specs Teddy Baldassarre
Rolex Sub Feb 24, 2026

Vaer Watches Review: American-Assembled with GADA Specs

Most people think that getting into "real" watches requires a heavy-duty investment or a deep knowledge of Swiss history. In reality, enjoying horology shouldn't require a trust fund or a PhD in movement calibers. But for a long time, the market felt split between cheap, disposable plastic watches and unattainable luxury pieces. There was simply no middle ground for a high-spec timepiece that you weren't afraid to use. It was exactly this dilemma that became the driving force behind California-based watchmaker, Vaer. The two ends of the watch-collecting scope left a huge gap for anyone who just wanted an affordable daily beater that could hold up during a weekend hike or a daily commute. So, Vaer pledged to fill that gap.  [toc-section heading="The Gamble – Why Vaer Exists"] VAER founders Ryan Torres and Reagan Cook Watch collecting can be an expensive hobby. In the world of horology, $10,000 is the type of money that secures a stainless steel Rolex Sub and a lifetime of brand prestige. For most young professionals with a passion for watches, saving up that first ten grand is a rite of passage. But for Ryan Torres and Reagan Cook, founders of Vaer watches, that money represented a fork in the road. When the two entrepreneurs looked at their savings, they could have gone one of two ways: walk into a boutique and leave with a trophy on their wrist, or bet every cent on a dream to build the "perfect" everyday watch that didn't yet exist. They chose the latter. C5 Field Bla...

Zodiac and GiantMouse Collaborate on a Unique Super Sea Wolf and Dive Knife Set Worn & Wound
Zodiac Feb 24, 2026

Zodiac and GiantMouse Collaborate on a Unique Super Sea Wolf and Dive Knife Set

We’ve discussed the connection between watches and knives at length in these pages, and I think at this point it’s pretty clear why the overlap between knife and EDC enthusiasts and watch collectors is so strong. There’s a clear shared interest in well made things between both communities, and a sense that the tools you carry with you and wear matter in a way that’s both practical and sentimental. Given all that, it’s perhaps a little surprising that we don’t see more releases like this collaboration between Zodiac and GiantMouse Knives, which seeks to make that connection explicit rather than simply implied.  The GiantMouse x Zodiac Super Sea Wolf Watch and Dive Knife set consists of, well, a Zodiac Super Sea Wolf Pro Diver and a dive knife created by GiantMouse for this specific release. The origin of the collaboration rests with GiantMouse founder Jim Worth, who connected with the Zodiac team at a Windup Watch Fair event, where the seeds of a collaborative project were planted. If you’ve had a chance to talk to Jim at a Windup event or elsewhere, you know that he’s not just playing a watch guy at our shows – he’s a true enthusiast. He’s particularly interested in vintage dive and sports watches, and a vintage Zodiac in a similar color way provided the inspiration for this release.  We’ll start with the watch. The Super Sea Wolf Pro Diver is a 42mm stainless steel diver with 300 meters of water resistance, and this edition features a black dial,...

Introducing - A Classic Rejuvenated, Chronoswiss Releases the Lunar Chronograph Aurora Monochrome
Breguet inspired features was modernised Feb 24, 2026

Introducing - A Classic Rejuvenated, Chronoswiss Releases the Lunar Chronograph Aurora

Chronoswiss was founded in 1983 by German watchmaker Gerd Rüdiger Lang and was sold in early 2012 to Swiss entrepreneurs Oliver and Eva Ebstein, who transferred operations to Lucerne, Switzerland. Known for reviving the regulator layout, Lang’s neoclassical design language, characterised by oversized onion crowns, knurled bezels, guilloché dials and Breguet-inspired features, was modernised by […]

Introducing - Spectacular New Editions of the Piaget Limelight Gala Precious Monochrome
Piaget Limelight Gala Precious Having Feb 24, 2026

Introducing - Spectacular New Editions of the Piaget Limelight Gala Precious

Having mastered the art of ultra-thin mechanical movements, Piaget made its foray into jewellery watches in the 1960s. Unveiled at the Basel Fair in 1969, Piaget’s 21st Century Collection showcased avant-garde jewellery watches, including textured gold cuffs with hardstone dials, powered by the brand’s ultra-thin 2mm manual-winding calibre 9P. In 1973, Piaget introduced the predecessor […]

Citizen and seconde/seconde/ Launch a Fun and Affordable Tsuyosa Limited Edition Worn & Wound
H. Moser Spinnaker Maen Feb 20, 2026

Citizen and seconde/seconde/ Launch a Fun and Affordable Tsuyosa Limited Edition

For years now, Romaric Andre, better known as seconde/seconde/, has been collaborating with watch brands of all kinds on creative limited editions that effectively serve as visual puns. He’s applied his unique sense of humor and aesthetic to watches made by H. Moser, Spinnaker, Maen, and many more brands at every conceivable price point. We talked to him about his process and art here. This is all to say, watch enthusiasts have a pretty good understanding of seconde/seconde/ at this point. That’s a good thing, on one level, as it means his name (or his pseudonym, at least) is out there. But it also makes it harder to surprise, which was so much a part of the charm of those early collaborations.  The latest from seconde/seconde/ is about as good a distillation of what he’s all about as I can think of, and represents a real opportunity for enthusiasts who have been waiting for something affordable and representative from the designer to latch onto. The new watch, a collaboration with Citizen, is a limited edition of that brand’s Tsuyosa integrated bracelet sports watch. This is a platform that has proven to be quite popular for Citizen in recent years, offering a way to get into the normally high priced world of integrated bracelet sports watches for a minimal initial investment. I wrote about my own experience with a Tsuyosa here, and stand by my thesis that it’s a great way to get a feel for this type of sports watch. The new limited edition features a sunray bl...

Introducing - The Time Sonar-Inspired Seiko 5 Sports HUF Limited Edition SRPM09 Monochrome
Seiko 5 Sports HUF Limited Feb 19, 2026

Introducing - The Time Sonar-Inspired Seiko 5 Sports HUF Limited Edition SRPM09

In the ever-growing Seiko 5 Sports collection, there are classic models and then some pretty cool limited editions, either inspired by the past or produced in collaboration with brands or franchises that have not much to do with watchmaking (at least at first sight). That can be anything from Pepsi bezel watches actually made together […]

The Best Outdoor Watches For Every Budget Teddy Baldassarre
Timex Expedition"] Because I couldn’t Feb 18, 2026

The Best Outdoor Watches For Every Budget

In the wild and wonderful world of watches, many brands have made pieces geared towards just about every specific sport, adventure, and niche-within-a-niche under the sun. Down below, I’ll be embarking on a journey through the best watches made to brave the great outdoors, spanning from watches that make great light-hiking companions to those that are made to face the most punishing terrain. So there’s a little something for everyone here in this humble guide. I’ll be casting a wide net in terms of price point, ranging from the accessible entry points to the more luxury-leaning end of the spectrum. [toc-section heading="Timex Expedition"] Because I couldn’t choose just one watch from Timex’s collection geared towards outdoorsy folk, I’m going to rapid-fire through the highlights. If I were to pick out one watch for myself, I would probably go with the Expedition Chrono-Alarm Timer. It’s small and discreet, and realistically, I live in New York City, and my adventuring moments are usually quite tame. It’s water resistant 100 meters, I like the convenience of a digital display when I’m out on a leisurely hike upstate, and I like the added alarm and countdown timer functionality. It’s also $87, which is a comfortable price for me to spend on an outdoor watch.  Pivoting to a more classic field watch option, I think the Expedition Camper is a pretty compelling, no-nonsense option. Its monochrome colorpalette is sleek, we got a nice fabric strap in case we w...

12 Of Our Favorite Sector-Dial Watches, From Affordable to Luxury Teddy Baldassarre
Seiko 5 Sports SRPH29"] Price Feb 17, 2026

12 Of Our Favorite Sector-Dial Watches, From Affordable to Luxury

As their name implies, sector-dial watches are recognizable for their vintage-inspired dial layout, with radial lines and concentric circles dividing the dial’s essential visual data - the hours, minutes, and seconds - into distinct segments. It’s a style that first made its way into watch design in the 1930s and ‘40s, the heyday of Art Deco, and at the time was almost certainly aimed at delivering an instrument-like legibility rather than any kind of stylish ornamentation. Today, however, the sector dial is enjoying a bit of a quiet renaissance mainly for aesthetic reasons, on a diverse array of timepieces. Whether the watch it adorns leans more toward “military tool” or “dressy accessory” in its appeal, the sector dial’s streamlined, subdivided look has proved to be anything but dated. Here are a dozen of our favorites on the market now.  [toc-section heading="Seiko 5 Sports SRPH29"] Price: $315, Case Size: 39.4mm, Thickness: 13.2mm, Lug to Lug: 48.1mm, Lug Width: 20mm, Crystal: Hardlex, Water Resistance: 100 meters, Movement: Automatic 4R36 Seiko’s 5 Sports line takes its cues from a classic model from 1963, the Seiko 5 Sportsmatic, whose five named attributes include automatic movements, day/date displays in a single window, water resistance, a recessed crown at 4 o’clock, and a case made of durable materials. The value-oriented series speaks to military mavens and aviation enthusiasts with the SRPH29 model, which straddles the line between a v...

Hands On: Daniel Roth Extra Plat Skeleton Rose Gold SJX Watches
Daniel Roth Extra Plat Skeleton Rose Feb 17, 2026

Hands On: Daniel Roth Extra Plat Skeleton Rose Gold

Daniel Roth announced a subtle shift in its direction with the recent Extra Plat Rose Gold Skeleton. While the brand’s prior models like the tourbillon were essentially remakes of models made by the brand in the 1990s, the Extra Plat skeleton is an entirely new model that shares practically nothing with historical designs save for the case shape. Because the Extra Plat skeleton is, well, skeleton, it ably shows off the quality of execution on both sides. Beyond finishing, the movement also stands out for details that illustrate the taste of its constructor(s). It’s telling that the movement could have been done more simply without anyone noticing, but it wasn’t. Initial thoughts Daniel Roth’s resurrection got off to a strong start, underpinned by watches with top quality execution. The initial models, however, were remakes of 1990s originals. A brand with Daniel Roth’s ambitions (and well-resourced backer) won’t go very far with only replicas of historical models. The Extra Plat Skeleton illustrates the people behind the brand understand that. The Extra Plat Skeleton, in contrast, is the first all-new model rolled out by Daniel Roth in its current form. It encapsulates all of the strengths of the brand, namely the capable, high-end watchmaking of La Fabrique du Temps (LFT) and the distinctive double-ellipse case. While the Extra Plat Skeleton is powered by a movement derived from that in the Extra Plat, it is clearly a different calibre. And because the movemen...