One For The Books: Recapping The 2025 San Francisco Windup Watch Fair and EDC Expo
The Windup Watch Fair is all about what makes this hobby great: passionate communities, hands-on experiences, and a chance to discover something new. This year’s San Francisco edition checked every box, delivering an unforgettable weekend of horological energy, Bay Area vibes, and the best of watches and everyday carry. Thanks to our lead sponsors-anOrdain, Christopher Ward, Fortis, Frederique Constant, and Oris,and, of course, you, our readers and extended Worn & Wound family, Windup SF 2025 was one for the books. Back at the Gateway Pavilion at Fort Mason on Pier 2, the venue once again proved itself a perfect stage. With a wide-open two-level floorplan and sweeping views of the bay, over 90 watch and EDC brands set up shop, creating a space where enthusiasts could get up close with everything from microbrand gems to industry heavyweights. And it was packed with action. The Panel & Podcast Room buzzed with live talks and behind-the-scenes conversations. We unveiled exclusive drops, including the Bulova Snorkel Edition-made just for the show-alongside special events like Bulova’s 150th anniversary documentary screening at the Alamo Drafthouse in the Mission. Christopher Ward brought the premiere of Freewheelin’, their new documentary on the innovative C12 Loco, with North American Brand Director Mike Pearson and Senior Designer Will Brackfield on hand to dive into the story behind the design. The ever-growing EDC Expo presented by NOMATIC also turned heads. Th...