Feb 8, 2024
Worn & Wound: A Home for Enthusiast Communities
Two years ago, I penned a letter to you, our audience, titled Worn & Wound – a Place to Discover Watches and Experience Enthusiasm. The premise was pretty simple: we’d grown over the years as a company, as people, and as a community, so the scope of our coverage was changing to reflect that. What tied the old and the new together was, and still is, our genuine enthusiasm for what we do. In the time since our growth has accelerated, and so has our need for introspection. We reached a turning point as a company, a brand, and perhaps an industry that has inspired us to think about what we do and why we do it. Conveniently, we had the beginnings of our answer in the tagline we unveiled two years ago: Experience Enthusiasm. Seeking, creating, and expressing enthusiasm have always been the undercurrent of what we do. What we missed was an acknowledgment that enthusiasm goes far beyond watches. Enthusiasm is the force that unites groups of people with passions and interests. It’s why some of us can stare endlessly at watches, others at camera stats, others at pens, knives, and cars, and… well, you get the picture. Worn & Wound wants to bring these passions and communities together because while the products or experiences at the center of these communities differ, the enthusiasm is shared and can be exceptionally infectious. I could go on, but this time, we thought it would be best if you heard the thoughts of the members of the Worn & Wound team that run our various de...
Fratello
