SJX Watches
Cartier Introduces the Tank Must de Cartier Monochrome Colours
Capitalising on the enduring popularity of the Tank, Cartier has (re)launched the Tank Must de Cartier at Watches & Wonders 2021. The new Tank Must line includes several entry-level watches in steel, including an unusual solar-powered model, and also a trio of watches with monochrome, solid colour dials in red, green and blue that are inspired by originals of the 1970s. Initial thoughts Appealing for its simple, 1970s style, the new Tank Must is especially striking in red, which is Cartier’s house colour. The cases are all “large model” size, which makes it suited to both genders, though more of a formal-dress watch for men. But they are all unfortunately powered by quartz movements, which are entirely acceptable given the affordable price. Given the style and movement, the new Tank Must is best suited to someone who wants a fuss-free watch that is quintessentially Cartier but not too expensive. Watch enthusiasts will probably have to wait for new versions with mechanical movements in the coming years. Vintage Technicolor The Must de Cartier Tank was born in 1977 as a mass-market product at a low price – and it was a massive hit. Prior to the Must – “I must have a Cartier” – the Tank had only been manufactured in precious metals and never been on an industrial scale. The Must de Cartier watches, which also included the Santos and other case shapes, transformed Cartier into the watch and jewellery giant it is today. While the new Tank Must line encompasses...
