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Results for Geneva Watch Days

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Geneva Watch Days 2026: the 10 releases worth knowing so far

From a chronograph-free Zenith El Primero to a €390,000 Gerald Genta minute repeater, ten of the watches that actually landed at Geneva Watch Days 2026.

Auction Watch: Seven Days of Cartier on Loupe This SJX Watches
Cartier Apr 25, 2022

Auction Watch: Seven Days of Cartier on Loupe This

Online-only watch auctioneer Loupe This has just announced a week of Cartier watches, with two watches being listed daily from April 25 to 29. The lineup is headlined by an original Crash made by Cartier London in 1969 that comes direct from the original owner no less. It has an appropriate hefty estimate of US$500,000-800,000. London Crash Some of the other highlights in the sale include a trio of white-metal Tanks, including a Tank Asymetrique in platinum, one of a hundred made in 1996. Estimated at US$30,000-50,000, it’s smaller than the recent Prive Tank Asymetrique, with dimensions comparable to the classic Tank LC, which is the next watch. Tank Asymétrique This is a rare variant of an otherwise common watch. Produced for several decades in a range of iterations, the Tank Louis Cartier, or “LC”, is commonly found in yellow gold, but less often in white gold, and rarely with a period-correct bracelet. Dating to the 1970s, this has an estimate of US$20,000-30,000. Tank LC Another Tank from the 1970s is this Tank Cintree “Jumbo”, also in white gold and once again with a matching gold bracelet. This is the largest size of arguably the most desirable Tank model, but made slightly more affordable by the fact that it was made in the 1970s instead of the first decades of the 20th century. The estimate is US$50,000-80,000. Tank Cintree The first pair go live on Monday, April 25, Los Angeles time (GMT-7), which will be April 26 for most of the world. You can see them...

Interview: Akio Naito, President of Seiko Watch Corporation SJX Watches
Grand Seiko which has enjoyed notably Aug 27, 2021

Interview: Akio Naito, President of Seiko Watch Corporation

An all-encompassing brand that has something for everyone, Seiko is a 140-year-old brand with a dozen or so lines spanning the price spectrum. Its flagship brand is, of course, Grand Seiko, which has enjoyed notably strong growth outside of Japan after being spun off in 2017. Now we speak with the man who was a key part of this international expansion: Akio Naito. Appointed President of the Seiko Watch Corporation (SWC) earlier this year, Mr Naito now runs the primary watch business of the Seiko group, having climbed the ranks over a four-decade career. He has held roles across various Seiko companies around the world – one of his earliest managerial roles was head of Seiko Australia starting 2002 – and was most recently deputy chief operating officer of SWC. In that role, he was responsible for international sales and marketing. It was during his tenure that Seiko brands enjoyed notably strong growth outside of Japan, most notably with Grand Seiko in America and Europe – two key markets he personally oversaw. Our founder SJX sat down with Mr Naito recently to discuss his plans for Seiko and Grand Seiko, while also touching on topics like complicated watches and the future of watch fairs. The interview has been edited for clarity and length. Mr Naito with Wako’s famous clocktower behind him SJX: I first visited Seiko’s factories in Shiojiri and Shizukuishi 10 or 12 years ago. I like to congratulate you on how the brand has developed in that time, especially Gra...

Patek Philippe Does Double Denim: Introducing The World Time Date 5330G And Nautilus Chronograph 5980G Fratello
Patek Philippe Does Double Denim Introducing Apr 9, 2024

Patek Philippe Does Double Denim: Introducing The World Time Date 5330G And Nautilus Chronograph 5980G

Patek Philippe does double denim at Watches and Wonders 2024, and I’m all for that. The brand from Geneva is casually showing some laid-back novelties that are, of course, not as casual as they appear to be. The complicated World Time Date 5330G first debuted as a limited edition at Patek Philippe’s “Watch Art” grand […] Visit Patek Philippe Does Double Denim: Introducing The World Time Date 5330G And Nautilus Chronograph 5980G to read the full article.

Behind The Lens: Patek Philippe Rare Handcrafts Ref. 5089G-018 Geneva Harbor Wood Marquetry Watch Quill & Pad
Patek Philippe Rare Handcrafts Ref 5089G-018 Dec 17, 2021

Behind The Lens: Patek Philippe Rare Handcrafts Ref. 5089G-018 Geneva Harbor Wood Marquetry Watch

What does Patek Philippe mean to you? For GaryG, Patek Philippe is a firm both mindful of the traditions of horology and clearly focused on its own legacy. This is exemplified by the brand's Rare Handcrafts: watches and clocks displaying traditional arts, including engraving, enameling, micro mosaics, and a favorite of his: wood marquetry. Here Gary gets behind the lens to shoot Reference 5089G-018, a 175th anniversary limited edition with wood marquetry dial.

In the Eye of the Storm - A Letter From Geneva SJX Watches
Rolex which just closed all Mar 17, 2020

In the Eye of the Storm - A Letter From Geneva

Switzerland has declared a state of emergency as a result of the COVID-19 coronavirus. Almost everything is closed, including schools, shops, and restaurants, with only businesses offering the basic necessities, like banks and supermarkets, being allowed to open. There is bad news from Switzerland’s neighbours as well; the virus has spread fast in Italy. A recent poll showed that only 8% of the Swiss population feel they are in great danger. I can assure you that 100% of watch brands are feeling the pressure. Many watch factories, particularly the privately-held brands, have shut down completely or are about to. That includes Rolex, which just closed all its facilities for two weeks starting March 17. Watch sales are falling all around the world, with some brands suffering drops of 30-40% in February, and duty-free sales – which are substantial for the watch industry – falling by up to 90% in major airports. We have seen many crises, but this is unprecedented. But the biggest blow to the industry so far – the cancellation of the major watch fairs, Watches & Wonders (W&W;) and Baselworld. Even though very little is actually sold at the fairs, they were universal events that brought everyone together, almost like an annual reunion of old friends (and competitors). The fairs were a major, major part of the larger imagination, so the cancellations feel like a massive blow for everyone in the industry. The accelerating fallout First, the timeline of the virus’ i...

Fratello Talks: What Makes A Watch Elegant? Fratello
Longines famously says “Elegance Oct 23, 2025

Fratello Talks: What Makes A Watch Elegant?

Longines famously says, “Elegance is an attitude.” But let’s be honest; there’s probably more to it than that. On today’s episode of Fratello Talks, we’re asking the big question: what makes a watch truly elegant? Is it the proportions, the case material, or the strap? Maybe it’s how the watch sits on your wrist, or […] Visit Fratello Talks: What Makes A Watch Elegant? to read the full article.

The Three Watch Collection for $5,000: Reader Edition - Nathan Schultz Worn & Wound
Oris TT1 Day Date reference Mar 10, 2023

The Three Watch Collection for $5,000: Reader Edition - Nathan Schultz

Editor’s note: This week’s Three Watch Collection for $5,000: Reader Edition, we welcome reader Nathan Schultz and his trio of unusual, unexpected, but entirely awesome watches.  You can make your submission to the Three Watch Collection – Reader Edition by filling out the form right here. As watch enthusiasts, we have a penchant for forming opinions. We talk about what belongs on a dial, and where it should go. We discuss case dimensions, say “sweet spot” regularly, and debate if the Black Bay Pro is too thick. With time, forming an opinion about every aspect of a watch is inevitable. This opinion making frenzy is one of my favorite things about the hobby. When I have down time, I browse watches online. Do I buy them? Usually not, but it’s fun to dream. Through all this browsing and fantasizing, I’ve learned something unexpected about myself: I’m a lugs guy. My core lug opinion: the weirder the better. Oris TT1 Day Date reference 7518 – ~$1,000 It started with the Oris TT1 Day Date reference 7518. I did a double take the first time I saw this one. The lugs looked like an afterthought on a child’s art class pottery project. As if Oris spent so much time perfecting the big bubbly case, they forgot about the lugs until the last day, and just grabbed four spares from the lug bin.  The individual lug oddities on the 7518 seem nonsensical. Yet, combined, they just work. The case on this reference is beautifully rounded. It’s big and has a substantial pr...