Worn & Wound
Apiar Pushes the Limits of Additive Manufacturing with the Gen1.B for British Watchmaker’s Day
A concept that we’re always coming back to at Worn & Wound is the thrill of discovering something new. This is fundamentally what the Windup Watch Fairs are all about, this idea that anyone can walk into a show and happen across something that is completely new and exciting, whether you’re a seasoned veteran of the hobby or brand new to it. While I certainly admit to a bit of a bias toward the unusual having worked in the space long enough to become a bit tired of the generic, for me this has always been key to my enthusiasm, and I’m just a lot more likely to stop and read a press release or pick up and try on a watch if it looks, sounds, or feels unfamiliar to me. That’s the feeling I had when I came across the press release for the new release Apiar, a British brand who will sell five examples of the new Gen1.B at the upcoming British Watchmaker’s Day event in March. Apiar is a brand I had only a passing familiarity with – they are a relatively new brand on the affordable indie scene – and I found the images of the Gen1.B to be quite striking and the concept behind the brand interesting in its own right. Apiar was founded by Matt Oosthuizen and Sam White, a designer and engineer, respectively. They bring a contemporary, tech forward approach to watchmaking, and are building the brand on a trio of core principles: Build Impossible, Build Sustainable, and Build British. The idea is to create watches that take on shapes and forms that in their design that ha...
