SJX Watches
Bulgari Introduces the Serpenti Automatic
Bulgari upgrades its signature snake-inspired watch with an all-new, in-house movement. Retaining the familiar oval case, the Serpenti Automatic debuts in two variants, the Serpenti Seduttori Automatic and Serpenti Tubogas Automatic, both equipped with the BVS100 calibre. A hint of where the LVMH watch brands are going, the BVS100 is a compact, workhorse automatic movement developed by Bulgari and slated to be produced by sister brand Zenith for other brands in the LVMH stable. Initial thoughts The historical Serpenti in enamel is arguably an iconic women’s watch, and the modern-day take on the design is bigger, bolder, and sports cleaner lines. While the Serpenti Seduttori is more subtle, the Tubogas version is especially compelling with its double-twirl bracelet that is classic Bulgari. The in-house movement is a worthy upgrade for this iconic design, although the movement is an industrial calibre rather than a high-end creation. That, however, is reflected in the relatively affordable price of the entry-level models, which start at about US$10,000. While the price is on the high side for a time-only watch with a straightforward automatic movement, it can be rationalised by the iconic design and excellent bracelet work, even on the base models. All-new movement The Serpenti Seduttori is offered in seven distinct variations - stainless steel, yellow gold, rose gold, rose gold two-tone, and white gold - with the option of diamond settings for the yellow gold and whit...
