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Results for Swiss Made

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Swiss Made

Legally regulated country-of-origin mark. Since 2017 requires at least 60% Swiss production cost, Swiss movement, Swiss development, and Swiss assembly and inspection.

The 25 Best American Watch Brands (2026) Teddy Baldassarre
Hamilton Watch Company technical manager Jan 23, 2026

The 25 Best American Watch Brands (2026)

"Made in America" is a label that is much rarer to find on products now than it was 100 years ago, and that is especially true when it comes to watches. Once a bustling industry in the U.S.A., watchmaking largely migrated away from its traditional American hubs in the early 20th Century to countries like Switzerland and Japan, which still import oodles of watches to the States every year. However, American watchmaking has been seeing a slow, somewhat quiet renaissance over the past couple decades as a new generation of trailblazing entrepreneurs, from all across the U.S., strive to bring the horological trade back to these shores. Each of them takes a slightly different approach; some, like RGM, make nearly the entirety of their watch, including the movement, in the U.S., while others, like Shinola, import the majority of components but assemble the watches in an American factory, providing dozens or hundreds of local jobs. Here we take a look at 25 notable American watch brands, spotlight their leading models, and briefly examine how "Made in America" each one really is.  [toc-section heading="RGM"] Founder: Roland G. Murphy Headquarters: Mount Joy, PA Notable Models: Pennsylvania Series 801, Pennsylvania Tourbillon, 801-A “Aircraft” “RGM” are the initials of Roland G. Murphy, the trained watchmaker and former Hamilton Watch Company technical manager who founded his own watch brand in Lancaster County, PA, one of America’s ancestral watchmaking centers, in 1992...

Introducing: Three Complicated Louis Vuitton Escale Watches - The Escale Minute Repeater, Worldtime Flying Tourbillon, And Twin Zone Fratello
Louis Vuitton Escale Watches - Jan 22, 2026

Introducing: Three Complicated Louis Vuitton Escale Watches - The Escale Minute Repeater, Worldtime Flying Tourbillon, And Twin Zone

In the case of this trio of new Louis Vuitton watches, it’s good to know what the name means. Escale, in French, means “stopover.” LV made a name for itself by producing luxury luggage and steamer trunks. And the art of travel is what served as inspiration for the relaunched Escale models that debuted in […] Visit Introducing: Three Complicated Louis Vuitton Escale Watches - The Escale Minute Repeater, Worldtime Flying Tourbillon, And Twin Zone to read the full article.

First Look - The Oris Aquis Date Yangtze Jiangtun Limited Edition Monochrome
Oris Aquis Date Yangtze Jiangtun Jan 22, 2026

First Look - The Oris Aquis Date Yangtze Jiangtun Limited Edition

The Oris Aquis Date collection made a splash in 2011 as a new generation of dive watches catering to professional divers and landlubbers looking for a resilient sports watch. Characterised by its competent diving credentials and robust architecture, the Aquis Date represents Oris’ more technical, contemporary side, compared to the vintage-inspired Divers Sixty-Five line. Redesigned over […]

Introducing: The Oris Aquis Date Yangtze Jiangtun Limited Edition - Featuring An Engraved Blue-Green Mother-Of-Pearl Dial Fratello
Oris Aquis Date Yangtze Jiangtun Jan 22, 2026

Introducing: The Oris Aquis Date Yangtze Jiangtun Limited Edition - Featuring An Engraved Blue-Green Mother-Of-Pearl Dial

Oris is on a roll in 2026. We’re only three weeks into the new year, and the popular Swiss independent already presents its third novelty. After an Artelier model dedicated to the Chinese Year of the Horse and a new tuxedo-dial Big Crown Pointer Date, here comes the limited-edition Oris Aquis Date Yangtze Jiangtun. It […] Visit Introducing: The Oris Aquis Date Yangtze Jiangtun Limited Edition - Featuring An Engraved Blue-Green Mother-Of-Pearl Dial to read the full article.

Hands On: A. Lange & Söhne Odysseus Honeygold SJX Watches
A. Lange & Sohne Jan 21, 2026

Hands On: A. Lange & Söhne Odysseus Honeygold

A. Lange & Söhne launched the Odysseus Honeygold last year and it’s easily the brand’s most luxe sports watch. Presented end to end in 18k Honeygold, this Odysseus is impressively well made, impressively heavy, and impressively expensive. I recently got the chance to spend some time with one of the 100 pieces made, and it was certainly a good experience. Initial thoughts The Odysseus was never a pretty watch, and this isn’t more visually appealing than the titanium or steel version. The design doesn’t have the finesse of its rivals, most notably the Royal Oak or Nautilus. But the Odysseus does have tactile and intellectual appeal, and that translates into physical attraction. The Odysseus is impressive like many Lange watches are thanks to its build quality. In Honeygold it looks and feels even more luxurious. The warmth and weight of the metal give it greater appeal, in fact Honeygold gives this a large-yacht-on-the-Mediterranean type of feel that its counterparts in more common metals lack. Look and feel aside, this has all of the strengths and weakness of the earlier versions. Strengths include the quality of course, as well as good ergonomics, which matter more here because of the weight. One of the weaknesses is the clasp, which is practical and easy to operate, but a little too large for a sports watch that is also supposed to be elegant. With a price tag of US$110,000, the Odysseus Honeygold is very expensive for what it is, even by Lange standards. But wha...

First Look - The Hublot Big Bang Tourbillon Novak Djokovic GOAT Edition, A Trilogy Fit for the Champion Monochrome
Hublot Big Bang Tourbillon Novak Jan 20, 2026

First Look - The Hublot Big Bang Tourbillon Novak Djokovic GOAT Edition, A Trilogy Fit for the Champion

Hublot‘s partnership with Novak Djokovic has always felt more than a simple ambassador deal; it is a meeting of champions. The Greatest of All Times, the 24-time Grand Slam winner and 2024 Olympic gold medallist, joined the brand’s family in 2021, and in 2024, the Big Bang Unico Novak Djokovic, made from recycled tennis racquets […]

Introducing: The El Primero-Equipped Tiffany & Co. Tiffany Timer Fratello
Jan 19, 2026

Introducing: The El Primero-Equipped Tiffany & Co. Tiffany Timer

The platinum Tiffany Timer commemorates 160 years of chronographic heritage. This 40mm platinum chronograph, featuring a dial color that has a special effect on many people, is available in a limited run of 60 pieces. The watch is an exclusive homage to one of America’s first stopwatches made by the famous jeweler. The new chronograph […] Visit Introducing: The El Primero-Equipped Tiffany & Co. Tiffany Timer to read the full article.

Introducing: Two Hamilton Resident Evil Requiem Limited Editions Fratello
Hamilton Resident Evil Requiem Limited Jan 16, 2026

Introducing: Two Hamilton Resident Evil Requiem Limited Editions

Hamilton is more than a steady provider of Hollywood movies. The once-American, now-Swiss brand is also active in the video game industry. It started with the Khaki Field Titanium Automatic in Far Cry 6, and later, the American Classic Boulton appeared in Death Stranding 2: On the Beach. Then, last year, the 38mm Hamilton Khaki […] Visit Introducing: Two Hamilton Resident Evil Requiem Limited Editions to read the full article.

Hands On: Breguet Equation of Time Pocket Watch No. 2492 SJX Watches
Breguet Equation Jan 12, 2026

Hands On: Breguet Equation of Time Pocket Watch No. 2492

A rare Breguet pocket watch with retrograde perpetual calendar and equation of time illustrates the evolution of the house from its founder’s era to the early 20th century, blending historical motifs with modern concessions. Made in 1932, Breguet No. 2492 is one of just four known examples from a series of equation of time movements produced over nearly five decades by the legendary workshops of Victorin Piguet. In short, it’s a watch with one foot in the 19th century and one in the early 20th. The transitional nature of the watch evidently resonated with collectors, as the watch recently sold for CHF241,300 at Phillips’ Geneva auction in November, some 20% above its high estimate. Context It might be surprising, but Abraham-Louis Breguet’s unexpected death in 1823 had no immediate effect on the firm’s output. The firm produced well over a hundred watches each year, which required a staff of skilled workers, as well as A.-L. Breguet’s family, who understood what a Breguet watch was, and could build one without being managed by the man himself. However, with the old guard’s retirement, and general decline of Parisian watchmaking, things slowly changed. After the Breguet family sold the firm in the late 19th century, turning instead to the more lucrative business of aviation, the firm’s output strayed from A.-L. Breguet’s vision, abandoning Breguet’s signature design language for a medley of styles catering to specific markets. During this time, the brand...

Seiko Brings Back The Tonneau Case To The Presage Line With The New SPB537 Fratello
Seiko Brings Back Jan 8, 2026

Seiko Brings Back The Tonneau Case To The Presage Line With The New SPB537

You would be forgiven for thinking this new Seiko SPB537 looks somewhat familiar. After all, Seiko made numerous Presage models in this tonneau form factor in the past. However, all of them were discontinued, and no new ones were introduced to the collection. Well, until today, that is! This is the new Seiko Presage SPB537 […] Visit Seiko Brings Back The Tonneau Case To The Presage Line With The New SPB537 to read the full article.

Precious Porcelain: The Seiko Credor Goldfeather GCBY991 SJX Watches
Grand Seiko Jan 8, 2026

Precious Porcelain: The Seiko Credor Goldfeather GCBY991

Foreshadowing Credor’s Watches & Wonders debut in April (located alongside sister brand Grand Seiko), the Goldfeather GCBY991 Imari Nabeshima Porcelain is the brand’s first launch of the year. It pairs an ultra-thin hand-wound movement with a dial made using a traditional – and reputedly highly secretive – Japanese porcelain technique. But now the secret is out, cased in steel and limited to 60 pieces worldwide. Initial thoughts Originally envisioned in the 1970s as a vehicle for precious metal quartz watches, Credor later expanded into a catch-all brand for Seiko’s high-end offerings that didn’t fit the Grand Seiko aesthetic. Over the last few years, however, Credor has refocused and shrunk its catalogue from over 200 references in 2021 to fewer than 70 today, shedding legions of ladies’ quartz models while redoubling emphasis on artisanal crafts. The porcelain-dialed GCBY999 embodies this tighter focus and exemplifies the brand’s new motto: “the creativity of artisans”. Despite the Goldfeather branding – and Credor’s original purpose – the GCBY999 is cased in stainless steel. This is a welcome concession given the current price of gold, which is near all-time highs, especially since Seiko generally charges a higher premium for precious metal models than is typical for Swiss brands. As a result, the GCBY999 is good value within the Goldfeather lineup, despite its artisanal dial. The watch retails for JPY1.98 million in Japan, equivalent to about ...

The Bernhardt Watch Company Introduces the Cipher Diver Worn & Wound
Jan 6, 2026

The Bernhardt Watch Company Introduces the Cipher Diver

I’m not going to lie to you, I love a bit of intrigue. When I was a child, I would write notes to my mother in invisible ink made of lemon juice. When someone tells me to keep a secret (which is always a surprise, given my big mouth), I can hardly contain my excitement. And, even now, I fancy myself a real James Bond type when I hide the Amazon boxes from my husband before he comes home from work.  Luckily for me, Bernhardt Watch Company just announced their Cipher Diver, which sits right at the cross-section of two of my hobbies: watches and subterfuge. Inspired by Thomas Jefferson (and, impressively, made in partnership with Monticello), the watch nods more to the third president’s inventive streak than his political career – including the rotating wheel cipher, a mechanical concept designed to encode messages through a specific alignment of letters across a series of discs. The result is a diver that cleverly allows you to keep a secret message right on your wrist. Beneath the bezel, Bernhardt has included the alphabet printed on UV-reactive ink. By aligning the bezel to a designated hour key and referencing minute markers on the dial, one is able to use the clock’s timekeeping functionality to decode the message. If that’s not some National Treasure type of ingenuity, I don’t know what is. Each diver comes with a UV decoding torch and an initial cipher card, with new encrypted messages released weekly through July 4, 2026 (the 250th anniversary of the Unit...

Up Close: Vacheron Constantin Minute Repeater “Epic Warriors” SJX Watches
Vacheron Constantin Minute Repeater “Epic Warriors” Jan 6, 2026

Up Close: Vacheron Constantin Minute Repeater “Epic Warriors”

Vacheron Constantin kept its team busy during its 270th anniversary year. Having put a tremendous amount of effort into the most complicated wristwatch ever made and a few other genuine novelties, many of the brand’s other releases, including several one-off Métiers d’art creations, were new versions of existing models. The Les Cabinotiers Minute Repeater Ultra-Thin Homage to Epic Warriors is an example of the latter, introducing four one-of-a-kind grand feu enamel references to its otherwise simple (and thin) minute repeater platform. Heroic subject matter The ‘warriors’ set celebrates four famous warriors from across time. The series begins with the Homage to Alexander the Great, a pupil of Aristotle who conquered much of the eastern Mediterranean region (and beyond) in the fourth century BCE. From there, the inspiration gradually moves east, making its first stop in what is now Saudi Arabia, where a warrior poet named Antarah ibn Shaddad, now often known simply as Antar, made his mark about 1,500 years ago. The Antar reference was not available to photograph. No set of warrior-themed watches would be complete without an homage to the most legendary conquerer of all time, Ghengis Khan. That name is actually a title he adopted in 1206, and translates as ‘universal ruler’. The series concludes by looking east, to the land of the rising sun. Sasaki Moritsuna was technically a contemporary of Ghengis Khan, though he died when the future Mongolian ruler was just ...

Kurono Tokyo Introduces Meteorite to the Collection with the New Inseki Worn & Wound
Kurono Tokyo Introduces Meteorite Jan 5, 2026

Kurono Tokyo Introduces Meteorite to the Collection with the New Inseki

Kurono Tokyo, Hajime Asaoka’s approachable watch brand, has introduced their first new release of 2026 on the very first workday of the year. Nothing like getting right back into the swing of things. The new piece, part of the brand’s “Special Projects” series, introduces meteorite to the collection for the first time. The Inseki features many of the Kurono hallmarks that have made the brand a favorite among enthusiasts over these last several years, while riding a trend in watchmaking in a rather elegant way that still feels appropriate for the brand.  The centerpiece of the watch is the gray meteorite dial, taken from the Muonionalusta meteorite which fell in what is now Sweden about one million years ago. The small slab of meteorite, with the familiar striations that make the material so interesting, is surrounded by a white lacquered outer ring where you’ll find Asaoka’s custom “Calligra” typeface numerals, which have been painted in high relief. It’s a really spare execution, accented by hand bent, high polish steel hands, a design detail that has become a Kurono signature.  Kurono notes that, as with all meteorite dials, no two are exactly the same. Asaoka, in the press materials for the Inseki, further explains that sometimes the variance in this material results in a piece of meteorite that is not particularly visually interesting. For this release, Asaoka has personally selected each piece of meteorite for inclusion in the Inseki’s run, and t...

Hands-on - Union Glashütte’s Winning Duet of 1893 Johannes Dürrstein Anniversary Editions Monochrome
Union Glashütte Jan 5, 2026

Hands-on - Union Glashütte’s Winning Duet of 1893 Johannes Dürrstein Anniversary Editions

One of Johannes Dürrstein’s objectives when he founded Glashütter Uhrenfabrik Union in 1893 was to produce high-quality watches at affordable prices to cater to a broader range of customers. His philosophy of keeping movements simple and cutting down on superlative frills made Dürrstein an early champion of “affordable luxury.” Following the company’s demise in the […]

SJX Podcast: Best of 2025 - Value Propositions SJX Watches
Christopher Ward Albishorn Dec 29, 2025

SJX Podcast: Best of 2025 - Value Propositions

Episode 23 of the SJX Podcast looks at value propositions under US$10,000. It was a mixed year for affordable watches, but the highlights include Tudor, which continued to refine its sports watch formula with the well-received Ranger 36, and several micro-brands that made compelling cases for themselves with distinctive designs and upgraded movements. Key releases from Christopher Ward, Albishorn, and Kollokium demonstrated there’s still room for creativity and innovation at accessible price points, even as some established players moved upmarket. The Grand Seiko UFA, which is priced just on the other side of the five-figure mark, is also compelling and may be worth a splurge. Listen on Apple Podcasts, Spotify, and Youtube.  

Fratello Favorites: The Best Watches Of 2025 - Mike’s Picks From Ming, Parmigiani Fleurier, Aquastar, And More Fratello
Parmigiani Fleurier Aquastar Dec 23, 2025

Fratello Favorites: The Best Watches Of 2025 - Mike’s Picks From Ming, Parmigiani Fleurier, Aquastar, And More

It’s hard to believe that we’re already looking back on the best watches of 2025. This year flew by! Still, there were a lot of releases, and, frankly, some were great. I stepped back from purchasing vintage watches this year and focused more on new pieces. The reason was clear: modern pieces made an impact […] Visit Fratello Favorites: The Best Watches Of 2025 - Mike’s Picks From Ming, Parmigiani Fleurier, Aquastar, And More to read the full article.

Best of 2025: Value Propositions Below US$10,000 SJX Watches
Grand Seiko moved up beyond Dec 22, 2025

Best of 2025: Value Propositions Below US$10,000

It was a mixed year for affordable watches, led by segment stalwart Tudor. While appealing offerings from brands like Grand Seiko moved up beyond the US$10,000 mark, the gap was filled by a slate of interesting releases from so-called micro-brands. Here is a selection of affordable releases under US$10,000 that stood out this year. Tudor Ranger 36 - SJX I’m a fan of Tudor – I own several – because its watches are well made and priced even better. But the brand is increasingly appealing because of its gradual evolution towards enthusiast-friendly designs. The Ranger 36 illustrates that. The original Ranger was a little bit too large for this vintage-inspired design. Tudor doubtlessly received feedback to that effect. It took the brand a while, but now the 36 mm version is pretty much spot-on. The compact size fits the design well and the watch also feels good on the wrist. And because the case and bracelet are both entirely brushed, the Ranger 36 also has a low-key look that makes it a practical watch in almost any situation. The “dune white” dial is also a nice touch; it’s a nod to the “albino” dials found on some vintage sports watches (from Rolex rather than Tudor, but that’s a distinction without a difference for most of the brands’ histories). And importantly, the Ranger 36 is the most affordable Tudor with an in-house movement. It’s a solid entry into Tudor’s world of sports watches with high-spec movements. As an aside, Tudor clearly excels ...