Deployant
The Omega Speedy Tuesday and the Reseller’s Conundrum
Omega was highly successful in what is essentially the luxury watch industry's first foray into timed sales on a new direct to customer channel. For those who may have missed out on the not so new news, the Speedy Tuesday limited edition alludes to the first time the Omega Speedmaster was given its own trending hashtag #SpeedyTuesday which first came about in 2012, and explains the limited edition of 2012 pieces.