Worn & Wound
Brew Introduces the Metric Copper, their Latest Manually Wound Watch
Is there a brand that more completely blurs the line between the definition of “microbrand” and “independent brand” than Brew? It depends, of course, on how you define each term. If a brand needs to exist in the haute horlogerie space and craft movements or other components from scratch in an artisanal way to be considered “independent,” then Brew will probably never qualify under those terms. But if your criteria is an intentional, well defined point of view on watchmaking with a clear, instantly recognizable design language, all executed according to the singular creative vision of the brand’s founder, Brew easily fits. I’ve never been one to see microbrand as a pejorative or diminishing label, but in Brew’s case I might argue that it doesn’t necessarily reflect the brand’s growth over the last decade, and the widespread recognition and popularity they’ve found outside of the enthusiast space. Importantly, Brew continues to find interesting ways to iterate on the themes established since the brand’s founding by Jonathan Ferrer, the founder and designer behind the brand. It would be easy for Brew to simply pump out new colorways for successful models, but instead they’ve taken steps (sometimes, admittedly, slower than some collectors and enthusiasts would like) to gradually expand what people think of when they consider what Brew actually is. To that end, their latest watch is a new version of their manually wound Metric (with a Swiss movemen...
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