4 articles · 149 videos found · page 5 of 6
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Why are some watch collectors turning away from Rolex? Rolex remains the most commercially dominant Swiss watch brand in the world, but its image has changed—from rugged professional tool watches to luxury status sy...
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There are 7 levels of Rolex collector, and not one of them is about what you paid. Jason breaks down the full Rolex collector hierarchy — from the guy saving for his first Datejust, to the man with six references wh...
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OMEGA watches deserve more respect. From the Co-Axial escapement and METAS Master Chronometer certification to the value of the OMEGA Seamaster Diver 300M, there are some genuinely important things this brand gets right.
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What was the ultimate decade for watches? And if you had to choose just one and could only wear watches from that period, which would you pick? They may sound like two straightforward questions, but they quickly becom...
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The Rolex AD never called.So I stopped waiting.I visited three or four authorised dealers across London looking for a brand new Rolex Explorer — and I was not leaving the city without one. After a few dead ends, Har...
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Meet the Casio G-Shock "Vandalism" from iflwatches. This isn't mass-produced; every single dial is hand-painted one at a time, meaning the art on yours will be entirely unique to you.
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Looking for the best dive watches in 2026? In this guide, I'm covering the best dive watches at every budget, from affordable divers under $1,000 all the way to luxury icons over $10,000. Whether you're buying your fi...
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Two years ago, I bought what I believed was my grail watch: the Omega Seamaster Diver 300M No Time To Die, reference 210.90.42.20.01.001.This is the titanium Omega 007 watch worn by James Bond in No Time To Die, featu...
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Ask any seasoned collector what his or her grail watch was upon first entering the hobby, and chances are the answer will be very different from what it is today. As our knowledge grows and our tastes mature, so too d...
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Sure we’re all screwed! But did you know that when German immigrants settled in North America, particularly in the Midwest, Appalachia, and Pennsylvania, they brought their sausage making traditions and reinterprete...
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Is the early 1980s two-tone Rolex GMT-Master the perfect vintage watch? From its gorgeous gilt nipple dial to the perfectly matching tritium hands, this classic proves that two-tone watches are incredible and making a...
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The new IWC Ingenieur Automatic 35 in Pool Blue might just be my favourite Ingenieur yet. In this hands-on review, I take a closer look at IWC's latest integrated bracelet sports watch and explain why a simple dial ch...
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To the average person, an 18-karat rose gold Jaeger-LeCoultre Reverso might just look like an ordinary "grandpa watch," paling in comparison to a flashy stainless steel Rolex Daytona. But to those who know, this minut...
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Five watch experiences completely blew my mind! From Switzerland to Argentina, culminating in the ugly truth about why Hodinkee and Silicon Valley tech culture completely lied to us about two-tone Rolex watches. Are t...
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The Seamaster Diver 300M Chronograph 007 First Light, worn by a young James Bond in the new action-adventure video game. See more.
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Few watches have inspired as many variations, stories, and passionate debates as the Omega Speedmaster. Over nearly seven decades, it has evolved from a racing chronograph into one of the most celebrated watches in ho...
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These New Tudor and Grand Seiko watches look amazing, but who is their target audience?
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The luxury watch industry has a dark side. Big conglomerates like LVMH don't just sell watches; they market to human insecurity, trying to fill what collectors know is a "god-sized hole." Today, we talk about the brut...
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Hamilton dropped this gem on America's 250th birthday, and we gotta talk about my favorite Hammies available right now.
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Welcome to the hands-on review of this beautiful watch from a French watch company called Awake Son Mài Fragments. This collection features one of the most unique dials I have ever seen. Enjoy the review:)
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James Bond in back. Meet the thrilling new OMEGA timepeice, worn by the spy in the action-adventure video game, 007 First Light. A watchmaking mission that delivers the first-ever OMEGA chronograph in the world of Jam...
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In this episode we are talking about the new AP x Swatch releases. Has AP really lost the plot?
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Catch the highlights from a Planet Ocean event in London, where special guests from British cinema joined the celebration of our redesigned collection.
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Adrian Barker picks his favourites from Watches & Wonders 2026 and asks an honest question about Patek Philippe’s release strategy this year.
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Are we seriously getting a new watch AGAIN?! Didn't think we're going to see another introduction so soon after last years Land-Dweller release .. only 2 more days to go :-)!
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Ever wonder how luxury watch brands really operate behind the scenes? In this video, I pull back the curtain and expose the hidden truths that collectors rarely see. From influencer and celebrity partnerships to “li...
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Thinking about getting a Pepsi? Here's all you need to know about one of Rolex's biggest Icons in the upcoming year of 2026 - how it wears, the hard facts, what it's actually good for and most importantly : PRICES.
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Alright, let’s talk about the Rolex Datejust. The one everyone’s seen, everyone thinks they know, but somehow still manages to surprise you when you actually wear it!
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Marketing sells now. Branding lasts forever.
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Does every release feel like starting from scratch? That’s because you don’t have a framework.
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