Worn & Wound
G-SHOCK Launches New MT-G Watches Designed by Humans and AI
Whether we like it or not, the age of artificial intelligence is upon us. It has slowly (and then very quickly) seeped into just about every facet of our lives in small ways. Our social media feeds are sprinkled with content either partially or completely created by AI, we get help with everything from grocery lists to travel plans with artificial chat programs, and our emails are cleaned up automatically for us at the push of a button. Artificial intelligence has come for the watch industry as well, which can be seen in the latest release from G-SHOCK, a new watch designed using, at least in part, new AI technology. The new MTGB4000 was developed, according to G-SHOCK, through a design process that used both human designers and generative AI technology. The watch debuts a new frame, which was initially developed through sketches by the G-SHOCK design team. These initial sketches were “optimized” by artificial intelligence for a design that is said to maximize structural performance while maintaining the particular design language of the MT-G collection. Like all watches in the MT-G series, the aesthetic is bold and a focus has been placed on materials. Both metal and resin are used in the case, and the MTGB4000 also features a new version of G-SHOCK’s Dual Core Guard structure, which is designed to further enhance shock resistance by allowing the watch’s outer case to take the brunt of an impact, leaving the inner case protected. The new frame, derived partial...