Inside The Manufacture: Making A Tudor: A Behind-The-Scenes Look, From Raw Material To Finished Product [Video]
Earlier this year, Tudor invited a small group of watch media into its Swiss manufacturing network to see what "Swiss Made" actually means in practice—not a one-stop visit in a single day, but the full process from start to finish over multiple days. I've been on plenty of manufacturer tours, and I've never had access like this. The result is one video, broken into three parts: cases and bracelets; hand-painted and hand-lumed dials; movements and assembly. Case and Bracelet We start by looking at cases and bracelets. I've had my Tudor Pelagos 39 on my wrist for a couple of years now, and until recently I'd never given much thought to what "Swiss Made" on the dial actually meant, beyond the concept and branding tied to those two words. So, using my own Pelagos as the starting point, this segment traces how a titanium dive watch's case and bracelet are actually made, moving through three Swiss companies closely linked to Tudor: Joseph Baume, Orolux, and Detech. Titanium case blanks are the start of the story. The progressive evolution of Tudor cases at Joseph Baume. Heat treating in a special furnace. The case begins at Joseph Baume, an independent forge where steel components are cold-stamped through up to fifteen strikes, while titanium cases, like that employed by my Pelagos, undergo hot stamping instead, heated to nearly 950 degrees Celsius and pressed into shape by a robotic arm. It's a more physical, almost blacksmith-like process than I ever would have expecte...
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