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Business News: Bulgari and Six Independents Join Watches & Wonders 2025 SJX Watches
Christiaan van der Klaauw Kross Studio Sep 17, 2024

Business News: Bulgari and Six Independents Join Watches & Wonders 2025

Continuing the evolution and growth of Watches & Wonders Geneva (WWG), the event will see new additions next year, with Bulgari coming on board as a major exhibitor, along with a half dozen independent brands, including Christiaan van der Klaauw, Kross Studio, and HYT. Bulgari will then become the second major jewellery to show at the event, after Cartier, which historically dominated the Geneva fair when it was still known as Salon International de la Haute Horlogerie (SIHH). WWG was essentially a renamed SIHH after the demise of Baselworld, and Cartier retained its most-favoured status at the event even after the transition to WWG in 2020. As WWG has evolved, however, the balance of power has shifted, as reflected by the recent additions to the event’s governing board. While Cartier and its parent Richemont once had half the seats on the board, the pair now account for just two seats on the expanded, seven-member board, which now includes LVMH, the French luxury group that owns Bulgari. The last SIHH ever that took place in 2019 Indies and youth The addition of six more independent brands to WWG add to its diversity, with a majority of the exhibitors now being small and tiny independent brands. But as was the case with Baselworld before, the independent brands participating are a mixed bad of the good, the bad, and the ugly, which is one reason why some established independent brands are doing their own thing outside the fair – and which ironically was the reason SIH...

Business News: Davide Cerrato Appointed CEO of Bremont SJX Watches
Montblanc May 2, 2023

Business News: Davide Cerrato Appointed CEO of Bremont

An English brand best known for its aviator watches, Bremont has just announced Davide Cerrato will take the helm as chief executive officer. An industry veteran with a background in design, Mr Cerrato will also join Bremont’s board. His career include stints at Panerai and Montblanc (and more recently, a brief tenure at HYT), as well as Tudor, where he played a key role in the brand’s stylistic reboot. Founded by brothers Nick and Giles English in 2002, Bremont has been run by the siblings since its founding. The appointment of Mr Cerrato is the latest development in the evolution two decade-old brand, which recently raised money from investors including hedge fund manager Bill Ackman, valuing the firm at over £100 million. And just last year, Bremont inaugurated a 35,000 ft² facility in Henley-on-Thames, an hour’s drive west of London, known as The Wing after its swooping form. Taken together, these developments clearly reflect the brand’s ambitions to be a global name in premium sports watches. A veteran in the cockpit Bremont got its start as a maker of watches aimed at aviators and soon gained a following for its association with various military fighter units. Amongst its best known watches is a wristwatch developed in cooperation with Martin Baker, the leading maker of ejection seats for fighter aircraft. While the brand’s focus on aviation-inspired timepieces has been the foundations of its success, the appointment of Mr Cerrato will likely bring change...

Introducing – The New De Bethune DB27 Night Hawk for EsperLuxe Monochrome
De Bethune DB27 Night Hawk 15h ago

Introducing – The New De Bethune DB27 Night Hawk for EsperLuxe

Over the past decade, the De Bethune DB27 collection has served as the independent brand’s most restrained yet highly technical expression of its watchmaking credentials. Introduced in 2012 with the Titan Hawk, later refined in V2 form and multiplied through editions such as the JPS or green dial variants, the DB27 has consistently combined lightweight titanium […]

De Bethune After Dark: the DB27 “Night Hawk” SJX Watches
De Bethune After Dark 15h ago

De Bethune After Dark: the DB27 “Night Hawk”

Massachusetts-based retailer EsperLuxe represents many leading names in independent watchmaking, and has just collaborated with De Bethune to create the DB27 Night Hawk. Based on the Titan Hawk V2, the Night Hawk is a 10-piece limited edition with matte-finished blued titanium lugs and a secret meaning expressed in its star-studded titanium dial. Initial thoughts De Bethune is quite unlike other contemporary independent watchmakers. Majority owned by The 1916 Company since 2021, De Bethune nonetheless appears to operate much as it did prior to the acquisition, serving as a vehicle for co-founder Denis Flageollet’s prodigious creative output. The Night Hawk exemplifies De Bethune’s unique perspective, which fuses in-house technical watchmaking with a science fiction-inspired aesthetic. It’s a difficult balancing act, but the brand has amassed a devoted following by staying outside industry norms for design and decoration. A creature of the night The Night Hawk is a variant of the DB27 Titan Hawk V2, which debuted in 2018 as the brand’s ‘entry level’ model. Naturally, that term is somewhat out of place in the world of low-volume watchmaking, but it nonetheless brings many of the brand’s signatures within reach of a wider segment of collectors. One of those signatures is heat-blued (or purpled) case elements, including the Night Hawk’s blued titanium lugs, which are part of a hinged exterior case frame that articulates from a spring-loaded hinge on each side o...

Introducing: De Bethune DB27 “Night Hawk" In Collaboration With EsperLuxe Hodinkee
De Bethune DB27 “Night Hawk 15h ago

Introducing: De Bethune DB27 “Night Hawk" In Collaboration With EsperLuxe

What We Know For me, a De Bethune has to take a cue from Miles Davis. It better be "Kind of Blue." Over at EsperLuxe, the indie retailer outside of Boston, it seems like they agree with me. There are a few firsts in the new DB27 "Night Hawk," at least for the DB27 collection. Normally called the "Titan Hawk," it's previously come in a slightly more straightforward package, with concentric "microlight" circles engraved on the dial, the patented articulating lugs, and the crown at 12 o'clock. But there are many features here that the DB27 hasn't had before. For the first time, a titanium flame-blued "Starry Sky" motif appears on the dial, with stars laid out to mark the date and location where EsperLuxe finalized its partnership with De Bethune in 2021. Not new, but a good look, are the printed silver Roman numerals on the sloping middle dial, the printed railroad track, and the 5-minute intervals. The watch features mirror-polished flame-blued titanium hands with silver tips. The case is polished grade 5 titanium, with a midcase engraved in De Bethune's microlight style. But the kicker is the super-cool (again, first time ever) matte-blue titanium short, articulating lugs.  I know that it's weird to go on and on about lugs, but some of you haven't had a chance to try on a De Bethune. Yes, the case is 43mm in diameter, 9mm thick (which is pretty good, considering it has an automatic movement), but with the hinge on the lugs, the lug can vary in range from about 50mm to 47mm...

Hands-On With The Unimatic Modello Quattro U4S-T-LB Limited Edition Fratello
Unimatic Modello Quattro U4S-T-LB Limited Apr 28, 2026

Hands-On With The Unimatic Modello Quattro U4S-T-LB Limited Edition

I have been lucky enough to try a wide variety of Unimatic watches over time. As some of you know, I love the brand’s ability to create great new releases that surprise me time and again. A big part of that is due to the brilliant canvas that the Unimatic founders, Giovanni Moro and Simone […] Visit Hands-On With The Unimatic Modello Quattro U4S-T-LB Limited Edition to read the full article.

Hands-on – The New Rolex Oyster Perpetual Day-Date 40 Jubilee Gold Monochrome
Rolex Oyster Perpetual Day-Date 40 Apr 21, 2026

Hands-on – The New Rolex Oyster Perpetual Day-Date 40 Jubilee Gold

Alongside the festivities surrounding the Oyster case’s 100th anniversary, Rolex had another surprise in store: a new in-house gold alloy. Known as Jubilee Gold, the first watch to flaunt the proprietary alloy is the iconic Day-Date, also referred to as the President’s watch. Catalogued in the “Exceptional Watches” collection, together with the Rolesium Daytona Albino, […]

Introducing: De Bethune DB25Vxs Silver Moon And DB28xs Dark Sand Hodinkee
De Bethune DB25Vxs Silver Moon Apr 21, 2026

Introducing: De Bethune DB25Vxs Silver Moon And DB28xs Dark Sand

What We Know While not at Watches and Wonders this year, De Bethune was one of a number of brands jumping on the release bandwagon this week with a few new versions. Today, we're taking a look at two new pieces from the brand. De Bethune's DB25Vxs Silver Moon keeps some of the brand's futuristic design with the skeletonized lugs, while DB28xs Dark Sand picks up where the brand's DB28xs "Steel Wheels" left off. Let's start with the slightly more traditional watch first. The DB25Vxs Silver Moon trims the DB25L case size down to 40mm and changes the dial around a bit. It's been 17 years since the DB25L came out, so it was time for an update. The watch features a mirrored blued-titanium surround with gold stars, drawing the eye to the mirror-polished steel and blued-titanium spherical moonphase at 12 o'clock, which is accurate to 1 day every 122 years. The domed outer track features printed, slightly dressy Breguet numerals and a minute track for the gold hour and minute hands (in Breguet style as well) while the central dial features a barleycorn guilloché. Inside the 40.6mm by 11.2mm mirror-polished grade 5 titanium case is a caliber running at 4Hz with a 6-day power reserve. While a lot of my friends gravitate more toward that traditional aesthetic from De Bethune, my eyes immediately go for the more extreme De Bethunes, like the DB28xs Dark Sand, with the hinged lugs and (yes, somewhat divisive) arch design on the front. The DB28xs Dark Sand also has a 6-day power reserve...