Teddy Baldassarre
Ming Watch Brand Review: Independent Watchmaking With A Decentralized
When it comes to luxury watches, rarely is a timepiece experienced on the wrist before it is admired through a lens. Horological photography has evolved so much that high-resolution imagery and macro-cinematography have become a virtual loupe, portraying the watch’s qualities and character through focus stacking and special lighting. For brands like MING, the photograph is the primary medium of truth, since the founder of the company is a world-class photographer. Ming Thein spent years dissecting the world’s finest timepieces through the lens of a camera. Before long, he became one of the industry’s most respected photographers, forming an obsession with light and how it behaves on the surface of a watch. Since building his own brand, Ming Thein has continued to nurture this special relationship between timekeeping and imagery, so much so that it has become part of the brand’s unique story. Every curve of a flared lug or inverted lume track on a dial is designed to catch, bend, and manipulate light – a philosophy that has translated into a string of global successes, including the "revelation" of the 17.06 Copper and the 2024 GPHG-winning 37.09 Bluefin. [toc-section heading="The Brainstorm That Gave MING Its Lift-Off"] Early concept sketch Plenty of business ideas have probably been dreamt up while racking up air miles, but the origins of MING were perhaps among the most unexpected. During a return flight from a 2014 watch fair, cruising 30,000 feet above the gr...
