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Results for The 1985 Swatch Consolidation

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The 1985 Swatch Consolidation

How Nicolas Hayek\'s ASUAG/SSIH merger (1983) and Swatch brand launch (March 1983) rescued Swiss watchmaking from the quartz crisis.

Introducing the Swatch SCUBAQUA Collection, a Series of Colorful Divers, Just in Time for Summer Worn & Wound
Swatch May 9, 2025

Introducing the Swatch SCUBAQUA Collection, a Series of Colorful Divers, Just in Time for Summer

If there’s one drum I’m constantly banging in the watch enthusiast discourse, it’s that the Swatch MoonSwatch is probably among the least interesting watches made by the brand. I know, I know. They are a phenomenon. They have probably introduced untold numbers of new collectors to our hobby. And they are meant to be fun and I should just chill out. This is all incredibly valid. But as a somewhat older, somewhat more grizzled watch collector who fondly remembers a pre-MoonSwatch era, I’m very much of the opinion that Swatch remains on the vanguard of creativity, you just have to walk past that MoonSwatch display briefcase in the boutique.  This week saw the release of what I think is a great example of a watch that is more impressive in just about every way than a run of the mill MoonSwatch. The new SCUBAQUA Collection even uses the same Bioceramic material found in the MoonSwatch, but in a way that, to my eye, is more uniquely Swatch. Based on the classic Swatch Scuba collection, the new SCUBAQUA watches are a thoughtful update using new materials with enhanced specs and a more contemporary feel.  The new SCUBAQUA watches are all about color and transparency, achieving what the brand calls the “jelly effect,” a principle common to many similarly transparent and colorful Swatches over the years. Each watch combines Bioceramic in the solid color sections of the case with castor oil derived biosourced materials for the transparent components. The dials in each v...

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Worn & Wound
Nivada Grenchen the 36mm Meca-Quartz Datomaster Mar 2, 2025

A Week in Watches Ep. 100: AMA!

Welcome to episode one hundred of A Week in Watches! It’s hard to believe we’ve reached this milestone-what started in 2022 as a weekly rundown of the latest watch releases has now spanned two and a half years. We’ve covered countless releases from big brands, independent watchmakers, and everything in between. There have been plenty of opinions shared, a few laughs along the way, and most importantly, a thriving community of viewers who have made this journey so rewarding. Your continued support, comments, and enthusiasm keep this show going. To mark episode 100, we wanted to do something special, so we reached out to the Worn & Wound Plus Slack community and our Instagram followers for a special AMA session with Zach Weiss. Thank you to everyone who submitted questions, and apologies if we didn’t get to yours. This episode is made possible by the Windup Watch Shop, featuring Worn & Wound’s latest limited edition collaboration with Nivada Grenchen-the 36mm Meca-Quartz Datomaster in green and teal with a hint of purple. Check those out and more here. The post A Week in Watches Ep. 100: AMA! appeared first on Worn & Wound.

Introducing – The new Swatch x Blancpain Scuba Fifty Fathoms Pink Ocean is… Very Pink Monochrome
Blancpain Scuba Fifty Fathoms Pink Jan 23, 2025

Introducing – The new Swatch x Blancpain Scuba Fifty Fathoms Pink Ocean is… Very Pink

Following a rather unmanageable success with the Moonswatch collaboration with Omega, Swatch did it again in 2023 with yet another brand from the group – this time Blancpain – and with another emblematic watch – the Fifty Fathoms. The result, an accessible Bioceramic watch inspired by Blancpain’s famous dive watch, came with an automatic movement […]

There Is Nothing Left To Reintroduce, Or Is There? What About The IWC Da Vinci Perpetual Calendar IW3750 From 1985? Fratello
IWC Da Vinci Perpetual Calendar Jan 15, 2025

There Is Nothing Left To Reintroduce, Or Is There? What About The IWC Da Vinci Perpetual Calendar IW3750 From 1985?

The IWC Da Vinci Perpetual Calendar IW3750 from 1985 is an important watch for IWC and the entire Haute Horlogerie universe post-Quartz Crisis. Master watchmaker Kurt Klaus built a perpetual calendar mechanism on top of an automatic chronograph, which reignited interest in complicated horology and made people look at IWC differently. The innovative watch brought […] Visit There Is Nothing Left To Reintroduce, Or Is There? What About The IWC Da Vinci Perpetual Calendar IW3750 From 1985? to read the full article.

Swatch Shifts Perspectives And Introduces The MoonSwatch Mission To Earthphase Fratello
Swatch Oct 30, 2024

Swatch Shifts Perspectives And Introduces The MoonSwatch Mission To Earthphase

The next chapter in the MoonSwatch collection shifts perspectives and brings something new to the table. Is it enough to get you excited? Swatch has just announced a new model within the highly successful MoonSwatch collection. Yes, it’s yet another one, and yes, the line is highly successful. Even though the days of never-ending queues […] Visit Swatch Shifts Perspectives And Introduces The MoonSwatch Mission To Earthphase to read the full article.

Introducing: The Swatch Break Free Collection - With Two Featuring Keith Haring Artwork Fratello
Swatch Oct 3, 2024

Introducing: The Swatch Break Free Collection - With Two Featuring Keith Haring Artwork

In 1984, Swatch hosted the World Breakdance Championship in New York City. One of the jury members was artist Keith Haring, who was known for his graffiti art. For this event, he created the artwork shown below. Swatch and Keith Haring Haring (1958–1990) was an artist who participated in the New York art scene in […] Visit Introducing: The Swatch Break Free Collection - With Two Featuring Keith Haring Artwork to read the full article.

Fratello Favorites: The Best Summer Watches At Three Different Price Points - RJ’s Picks From Swatch, Rolex, And Blancpain Fratello
Blancpain I have just returned Aug 8, 2024

Fratello Favorites: The Best Summer Watches At Three Different Price Points - RJ’s Picks From Swatch, Rolex, And Blancpain

I have just returned from my summer holidays (in Austria), where I brought a handful of watches to wear. Typically, I travel as light as possible. Especially when leaving the EU, I try to bring one watch to prevent problems with customs. This time, staying within the EU, I brought four watches with me: the […] Visit Fratello Favorites: The Best Summer Watches At Three Different Price Points - RJ’s Picks From Swatch, Rolex, And Blancpain to read the full article.

Fratello Talks: Swatch Group Novelties From The Watch Valley Event In Utrecht Fratello
Swatch Apr 25, 2024

Fratello Talks: Swatch Group Novelties From The Watch Valley Event In Utrecht

Hello, and welcome to an on-location episode of Fratello Talks. Today, Nacho, Daan, and Lex are coming to you from the Watch Valley event in Utrecht, where Swatch Group novelties for the first half of 2024 were unveiled. They’ll run through some of their favorites and give opinions on the different brand’s new watches and […] Visit Fratello Talks: Swatch Group Novelties From The Watch Valley Event In Utrecht to read the full article.

Here We Go Again: the Swatch x Omega Mission to Moonphase New Moon Worn & Wound
Omega Mission Apr 5, 2024

Here We Go Again: the Swatch x Omega Mission to Moonphase New Moon

Well, here we go again. Just a few weeks after the launch of the Swatch x Omega Mission to Moonphase, which saw Snoopy appearing on a pure white MoonSwatch, we’ve got an entirely new creation featuring our beagle friend. By entirely new of course what I really mean is: another color. The Mission to Moonphase New Moon is an all black rendering of the Mission to Moonphase concept. Swatch has been teasing this release over the past several days on social media, so it’s not exactly a surprise, unless you think about the very existence of these watches in the first place, and the conversation that develops around them whenever a new one drops, which is, on its face, surprising.  The new Mission to Moonphase New Moon arrives just before April’s new moon, which is also the date of the total solar eclipse that will be visible to millions of Americans in the eastern part of the country (and many more will see a partial eclipse, which is still quite a thing). One wonders why Omega and Swatch didn’t come up with an eclipse themed watch for the occasion. There are all kinds of ways to play with the idea of blotting out the sun. A Bioceramic rendition of the sun’s corona could have been a pretty cool thing. I shouldn’t say “could have been,” of course. It could well be in the works. Quantum physics has proven that if enough time passes, every possible rendition of the MoonSwatch will eventually come to fruition. Back to the Mission to Moonphase at hand. The New Moon re...

A Behind-The-Scenes Look At The Swatch Sistem51 - Including A Tour Of ETA In Boncourt Fratello
Swatch Mar 31, 2024

A Behind-The-Scenes Look At The Swatch Sistem51 - Including A Tour Of ETA In Boncourt

What better way for a watch brand to mark a significant anniversary than to present the result of a project that is equally challenging, ambitious, and just a little bit mad? Swatch introduced its revolutionary Sistem51 mechanical movement in 2013. It did so to mark 30 years since the brand’s inception. The challenge Mr. Nick […] Visit A Behind-The-Scenes Look At The Swatch Sistem51 - Including A Tour Of ETA In Boncourt to read the full article.

Swatch Art Journey 2024 - Meet The Swatch × Tate Gallery Collection Fratello
Swatch Mar 30, 2024

Swatch Art Journey 2024 - Meet The Swatch × Tate Gallery Collection

The Swatch × Tate collection debuted on March 20th at London’s Tate Modern gallery, home to over 76,000 art pieces. The reason for that is the latest Swatch art collaboration with Tate. There are seven new Swatch × Tate models, each representing a specific artwork - Turner’s Scarlet Sunset, Chagall’s Blue Circus, Miró’s Women and […] Visit Swatch Art Journey 2024 - Meet The Swatch × Tate Gallery Collection to read the full article.

Swatch Unveils the MoonSwatch “Snoopy” Mission to the Moonphase SJX Watches
Omega are once again dropping Mar 21, 2024

Swatch Unveils the MoonSwatch “Snoopy” Mission to the Moonphase

Swatch and Omega are once again dropping another collaboration that is bound to be a hit, the MoonSwatch Mission to the Moonphase. Inspired by the Omega Speedmaster Moonwatch “Snoopy”, the new MoonSwatch features a moon phase along with an all-white Bioceramic case and matching white strap. Snoopy resides on the moon phase display at two o’clock, which features a hidden quote printed in Super-Luminova, “I can’t sleep without a night light!”, that is invisible except in the dark or when exposed to UV light. The Mission to the Moonphase is not a limited edition and instead part of the permanent collection. Initial thoughts Although the MoonSwatch has been a massive hit in terms of units sold – the total sold to date is in the low millions – recent iterations of the model haven’t been particularly exciting, with most of them simply having the addition of a gold-plated seconds hand. With the MoonSwatch Mission to the Moonphase, however, Swatch is bringing something more interesting to the table. While it certainly isn’t imaginative, the appeal of the watch is obvious. For one, it builds on the capitalises on the desirability of the actual Speedmaster “Snoopy”. At the same time, the all-white livery sets it apart from the other MoonSwatch iterations. Like the other versions of the MoonSwatch, the new Snoopy edition offers decent value at US$310. It is inexpensive, though it does feel inexpensive since the case is essentially plastic mixed with ceramic. B...

Snoopy Just Wants to Sleep: the Swatch Mission to the Moonphase is Here Worn & Wound
Cartier Tank Mar 21, 2024

Snoopy Just Wants to Sleep: the Swatch Mission to the Moonphase is Here

In a move that would seem to indicate that no, they really never will stop with these things, Swatch has unveiled a new Bioceramic MoonSwatch featuring, you guessed it: Snoopy. This release has been teased for several weeks now, so it’s not exactly a shock, but it just kind of landing on a Wednesday night is, I have to admit, a little unexpected. What we have here is an all white Bioceramic MoonSwatch case (inspired by the full moon, according to Swatch), a form factor that at this point is nearly as familiar as a Seiko SKX007 or a Cartier Tank. The “Mission to the MoonPhase” at first glance looks like a typical MoonSwatch, but in a stark white treatment. I can’t be the only one for whom it immediately conjured the Guilty Remnant, right? If there’s a watch better suited to that particular, fictional, doomsday cult, I’ve never seen it.  Anyway, this is most certainly not a normal MoonSwatch. No, this one not only features everyone’s favorite cartoon beagle in the subdial at the 2:00 position, but it’s a moonphase (yes, that’s Snoopy, apparently representing all of us, just trying to get some sleep in the moonphase indicator). I’m sometimes hard on the MoonSwatch, but Swatch has done something genuinely cool with the lume treatment here, adding a “secret” line of text that will only be visible under UV light. It’s charming, fitting with the Snoopy theme, and feels like the right way to execute something that could be perceived as gimmick. This kind...