Two Broke Watch Snobs
The Longines Heritage 1945 (And A Broke Watch Snob’s Personal Opinion)
Mike from Two Broke Watch Snobs shares his thoughts and opinions on the Longines 1945, a simple but beautiful calatrava-style piece.
Results for The 1985 Swatch Consolidation
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Two Broke Watch Snobs
Monochrome
Introducing – The New IWC Pilot’s Watch Automatic 41 TOP GUN Lake Tahoe
It is widely known that IWC has experience with ceramic watches since it was the first brand to release a timepiece made of zirconium oxide (the real name for ceramic) in 1985 with the Da Vinci Perpetual Calendar. In recent years, the Schaffhausen-based brand has been playing a lot with colours, releasing Top Gun models […]
Hodinkee
Introducing: The Omega × Swatch Speedmaster MoonSwatch 1965
A monochromatic tribute to the Speedy passing NASA's flight tests, available on the starting on 60th anniversary of their achievement – March 1st.
Fratello
Pondering Swatch’s Relevance: Is Adrenaline-Fueled Hype Enough To Remain A Player In The Watch Game?
Hype around Swatch is not new. The “Second Watch,” launched in 1983 as a fun and affordable accessory you could wear to match your daily outfits, was never meant to be a lifelong heirloom investment. It was always about the heat of the moment. The colorful plastic Swatch caused a massive cultural and commercial “uproar” […] Visit Pondering Swatch’s Relevance: Is Adrenaline-Fueled Hype Enough To Remain A Player In The Watch Game? to read the full article.
Hodinkee
Hands-On: Five Things You'll Want To Know Before You Buy The Swatch x Audemars Piguet Royal Pop — And How To Get It
Earlier in the week, I got a chance to see the new Swatch x Audemars Piguet Royal Pop collaboration in person, the hottest (and most hotly debated) thing since, well, Swatch did their first collaboration with Omega. There were some restrictions, like the fact that I couldn't handle some of them without gloves, but I did get enough of an impression to have a lot of thoughts. Yes, I think they're a lot of fun, and actually pretty impressive in some ways. I get that a lot of people will disagree, and that's fine. But to answer the last part of our headline first: you can get the Swatch x AP Royal Pop watches only at select retail stores starting May 16. You can find those stores on the Swatch website by going to the homepage, looking for the collab, and clicking the "See Stores" link. One version (with a crown at the right) is $420, while the other (with a crown at the top) is $400. Also, this is not an AP-led product, so don't call your local AP AD hoping to get one. Swatch is in charge here. Love it or hate it, the Swatch x Audemars Piguet Royal Pop is big news. How big? A few hundred comments on our site is a good measure. But how about the fact that, in 24 hours, our "Introducing" story on the collab got about 20x an average story would do in a month and 1.75x more page views than the Rolex "Pepsi" GMT cancellation (which was the highest-traffic story of Watches & Wonders to date). We love watches over here, but it can be a bubble. There are a few rare moments when the wa...
Video
This Dive Watch Channels the Ocean! - Welly Merck WM206 #divewatches
Time+Tide
Audemars Piguet and Swatch send the watch world crazy, Cartier quietly opens a new space in Sydney, while Rolex drops a new doc instead of a watch
There’s nothing like a good Swatch release to turn the watch world upside down, and that’s exactly what we’ve seen this week. Fresh after our brilliant British Weekender in NYC, where watches were firmly on enthusiasts’ minds, Audemars Piguet and Swatch decided to bring watches into the forefront for everyone, announcing a new collaboration that everyone, … Continued
SJX Watches
The Surprising Royal Pop from Swatch and Audemars Piguet
Audemars Piguet (AP) and Swatch have teamed up to launch the Royal Pop, a series of lanyard-borne pocket swatches in eight pop art-inspired colourways set to hit stores on May 16th. It also debuts new manually wound Sistem 51 movements, including one with small seconds, to capture the pocket watch feel. This could be seen as AP having a little fun on a project set in motion by a Swatch-obsessed former CEO, or long-term thinking to cultivate the next generation of customers. Initial thoughts I imagine ambivalence will define the general reaction to the Royal Pop, as it should. A pop art-inspired pocket Swatch is a challenging product to casual watch buyers and enthusiasts alike. And I mean that as praise — it would have been much easier to go the MoonSwatch or Scuba Fifty Fathoms route, but much less interesting. Ref. SSX03L101N. Case in point, a non-enthusiast friend texted me over the weekend expressing interest in the Royal Pop under the common assumption that it would take after the MoonSwatch. In short, he was expecting a plastic Royal Oak. He was less enthusiastic — but not entirely put off — when I asked him how he’d feel about a manually wound pocket watch. Ref. SSX03R100N. While my favourite watches are overwhelmingly pocket watches (or pocket chronometers), I can’t see myself wearing one regularly, be it a Swatch Pop or a Nicole Nielsen tourbillon. I do, however, see myself attaching an Otg Roz Royal Pop to my keychain or workbag. Considering the recent ...
Worn & Wound
Get in Line: the Swatch x Audemars Piguet “Royal Pop” Arrives this Weekend
Well, it’s here. After a great deal of speculation, Swatch and Audemars Piguet’s new “Royal Pop” collaboration has been unveiled. Only a few years ago, a partnership between Swatch, known mostly for inexpensive, colorful quartz watches that often serve as a gateway to a life of watch enthusiasm, and Audemars Piguet, a “Holy Trinity” brand that makes the Royal Oak, one of the most exclusive and coveted watches in the world, would have felt impossible. But the MoonSwatch changed all that, and now it seems like just about anything is possible in the world of high/low collaborations. The first thing to point out is the very obvious fact that this is not a wristwatch. These are, in fact, pocket watches, in bioceramic Royal Oak shaped cases. There are eight watches in total in two different styles, and they are powered by manually sound SISTEM51 movements. The Royal Oak design motifs are easy to identify here. Each has the expected “Petite Tapisserie” dial that the Royal Oak is known for, as well as an 8 sided bezel. They even included the hexagonal screws. Let’s go through the multiple variants of the Royal Pop. First we have the “Lépine” style case, which has a crown located at the 12:00 position. There are six colorways of the Lépine style case: Otto Rosso (pink and red), Huit Blanc (white with rainbow accents), Green Eight (green on green), Orenji Hachi (navy with orange accents), Blaue Acht (lime green and light blue) and Ocho Negro (black and ...
Hodinkee
Introducing: The Swatch x Audemars Piguet "Royal Pop" Collaboration Is Here, And It's Not A Wristwatch
What We Know The cat is out of the bag on what is likely to be the biggest watch news of the year. The Swatch x Audemars Piguet "Royal Pop" just launched, ahead of its official availability on May 16, 2026, at selected Swatch stores. There are no wristwatches here, just eight unique pocket watches in two different styles, cased in brightly colored Royal Oak-shaped bioceramic cases, powered by manually wound mechanical SISTEM51 movements. Eight watches, for each side of the iconic Royal-Oak bezel. All the watches are instantly recognizable as Royal Oak-inspired. They have a "Petite Tapisserie" dial and a Royal Oak octagonal bezel with eight hexagonal screws. Every watch comes with a 40mm case (without the clip) and measures 44.2mm by 53.2mm when mounted in the clip. The thickness is 8.4mm. The hands and indices on all watches feature Grade-A Super-LumiNova. The watches can be dropped in your pocket, worn in the pocket, or popped into a holder attached to a calfskin lanyard (in three lengths), attached to a bag, or placed in a removable stand that lets the watch function as a desk clock. Swatch and AP say this will change the way we wear watches, breaking free from the wrist (suggesting the expected wristwatch collaboration is unlikely at the moment). The new Swatch x Audemars Piguet "Royal Pop" comes in two main variants. There's the "Lépine" style, where the crown is at 12 o'clock on the pocket watch, which come in six varieties: Otto Rosso (pink case and dial with red ...
Fratello
Subprime Reporting? Thoughts On The Recent Morgan Stanley/Swatch Group Controversy
Morgan Stanley Investment Management published its Ninth Annual Swiss Watcher on February 19th. The report dives deep into the commercial performance of the Swiss watch market on a brand-by-brand level. I assume very few watch enthusiasts read the whole thing, but one table is rather famous: the top 50 Swiss watch brands ranked by turnover. […] Visit Subprime Reporting? Thoughts On The Recent Morgan Stanley/Swatch Group Controversy to read the full article.
Video
How Tiffany Blue Changed The Watch Market!
At the time of recording, the exchange rate was 1 GBP = 1.33 USD. Please note that exchange rates fluctuate, so the conversion may differ when you view this video. Always check current exchange rates for the most accu...
Deployant
New release alert: Swatch Year of the Horse
Swatch releases a special edition to celebrate the Year of the Horse with a special art piece in collaboration with Chinese artist Yu Wenjie.
Two Broke Watch Snobs
The New Swatch Holiday Collection Finds the Sweet Spot Between Fun and Refined
The new Swatch Holiday Collection mixes polished chronographs and SISTEM51 automatics in a balanced, easy-to-wear lineup.
![Fratello Talks: Swatch Group Releases 2025 [Live From The Utrecht Watch Valley Event]](https://www.fratellowatches.com/cdn-cgi/image/anim=false/wp-content/uploads/2025/08/Fratello-Talks-Swatch-Group-Novelties-2025-Utrecht-scaled.jpg)
Fratello
Fratello Talks: Swatch Group Releases 2025 [Live From The Utrecht Watch Valley Event]
Welcome to another on-location episode of Fratello Talks, this time from the Watch Valley event in Utrecht, where the Swatch Group unveiled its latest novelties for 2025. In attendance were Nacho, Daan, and RJ, keen to get a full preview of the year’s releases from the brands present. The event was packed with exciting novelties […] Visit Fratello Talks: Swatch Group Releases 2025 [Live From The Utrecht Watch Valley Event] to read the full article.
Two Broke Watch Snobs
Swatch Just Made the Weirdest (and Priciest) MoonSwatch Yet
I genuinely thought we were done with these. The lines, the madness, the rotating cast of Bioceramic planets-it felt like the MoonSwatch thing had run its course a dozen releases ago. But Swatch, in all its chaotic energy, has decided we’re not done yet. So here we are. Again.
Time+Tide
6 alternatives to the Swatch x Blancpain Bioceramic Scuba Fifty Fathoms
While the Swatch x Blancpain collab opened the door for many to the world of dive watches, what are others in a similar price range? The post 6 alternatives to the Swatch x Blancpain Bioceramic Scuba Fifty Fathoms appeared first on Time+Tide Watches.
Video
Is This $79 Watch the Perfect Vintage Rolex Alternative? - Addiesdive AD2099 #watches #rolex
Fratello
Hands-On With The Bright And Colorful Swatch ScubAqua Collection
Summer means sunny blue skies, bright colors, and plenty of swimming in lakes, pools, or the sea. That’s precisely what the new Swatch ScubAqua collection stands for - summer fun. The semitransparent watches are big, bold, and colorful. They take inspiration from graceful fluorescent jellyfish swaying in the current. Options include daring blue, red, or […] Visit Hands-On With The Bright And Colorful Swatch ScubAqua Collection to read the full article.
Time+Tide
Swatch adds a stealthy green number to its Blancpain Scuba Fifty Fathoms collection with the Green Abyss
From the deep, murky depths arises a new Thrifty Fathoms...The post Swatch adds a stealthy green number to its Blancpain Scuba Fifty Fathoms collection with the Green Abyss appeared first on Time+Tide Watches.
Worn & Wound
Introducing the Swatch SCUBAQUA Collection, a Series of Colorful Divers, Just in Time for Summer
If there’s one drum I’m constantly banging in the watch enthusiast discourse, it’s that the Swatch MoonSwatch is probably among the least interesting watches made by the brand. I know, I know. They are a phenomenon. They have probably introduced untold numbers of new collectors to our hobby. And they are meant to be fun and I should just chill out. This is all incredibly valid. But as a somewhat older, somewhat more grizzled watch collector who fondly remembers a pre-MoonSwatch era, I’m very much of the opinion that Swatch remains on the vanguard of creativity, you just have to walk past that MoonSwatch display briefcase in the boutique. This week saw the release of what I think is a great example of a watch that is more impressive in just about every way than a run of the mill MoonSwatch. The new SCUBAQUA Collection even uses the same Bioceramic material found in the MoonSwatch, but in a way that, to my eye, is more uniquely Swatch. Based on the classic Swatch Scuba collection, the new SCUBAQUA watches are a thoughtful update using new materials with enhanced specs and a more contemporary feel. The new SCUBAQUA watches are all about color and transparency, achieving what the brand calls the “jelly effect,” a principle common to many similarly transparent and colorful Swatches over the years. Each watch combines Bioceramic in the solid color sections of the case with castor oil derived biosourced materials for the transparent components. The dials in each v...
W
Worn & Wound
Worn & Wound
A Week in Watches Ep. 100: AMA!
Welcome to episode one hundred of A Week in Watches! It’s hard to believe we’ve reached this milestone-what started in 2022 as a weekly rundown of the latest watch releases has now spanned two and a half years. We’ve covered countless releases from big brands, independent watchmakers, and everything in between. There have been plenty of opinions shared, a few laughs along the way, and most importantly, a thriving community of viewers who have made this journey so rewarding. Your continued support, comments, and enthusiasm keep this show going. To mark episode 100, we wanted to do something special, so we reached out to the Worn & Wound Plus Slack community and our Instagram followers for a special AMA session with Zach Weiss. Thank you to everyone who submitted questions, and apologies if we didn’t get to yours. This episode is made possible by the Windup Watch Shop, featuring Worn & Wound’s latest limited edition collaboration with Nivada Grenchen-the 36mm Meca-Quartz Datomaster in green and teal with a hint of purple. Check those out and more here. The post A Week in Watches Ep. 100: AMA! appeared first on Worn & Wound.
Monochrome
Introducing – The new Swatch x Blancpain Scuba Fifty Fathoms Pink Ocean is… Very Pink
Following a rather unmanageable success with the Moonswatch collaboration with Omega, Swatch did it again in 2023 with yet another brand from the group – this time Blancpain – and with another emblematic watch – the Fifty Fathoms. The result, an accessible Bioceramic watch inspired by Blancpain’s famous dive watch, came with an automatic movement […]
Video
The Most FAKED Watch Brand in the World!
At the time of recording, the exchange rate was 1 GBP = 1.33 USD. Please note that exchange rates fluctuate, so the conversion may differ when you view this video. Always check current exchange rates for the most accu...
Fratello
There Is Nothing Left To Reintroduce, Or Is There? What About The IWC Da Vinci Perpetual Calendar IW3750 From 1985?
The IWC Da Vinci Perpetual Calendar IW3750 from 1985 is an important watch for IWC and the entire Haute Horlogerie universe post-Quartz Crisis. Master watchmaker Kurt Klaus built a perpetual calendar mechanism on top of an automatic chronograph, which reignited interest in complicated horology and made people look at IWC differently. The innovative watch brought […] Visit There Is Nothing Left To Reintroduce, Or Is There? What About The IWC Da Vinci Perpetual Calendar IW3750 From 1985? to read the full article.
Time+Tide
Swatch releases a new Scuba Fifty Fathoms out of the blue
Catching us all by surprise, the new Blue Lagoon.The post Swatch releases a new Scuba Fifty Fathoms out of the blue appeared first on Time+Tide Watches.
Fratello
Uplift The Holiday Spirit With 14 New Swatch Watches
Are you having trouble warming up to the holiday spirit? Say no more; I know exactly what you mean. The key to enjoying it - mind you, this is my approach to all the days surrounding Xmas, so it’s by no means a solution for everyone - is to not take everything too seriously. And […] Visit Uplift The Holiday Spirit With 14 New Swatch Watches to read the full article.
Fratello
Swatch Shifts Perspectives And Introduces The MoonSwatch Mission To Earthphase
The next chapter in the MoonSwatch collection shifts perspectives and brings something new to the table. Is it enough to get you excited? Swatch has just announced a new model within the highly successful MoonSwatch collection. Yes, it’s yet another one, and yes, the line is highly successful. Even though the days of never-ending queues […] Visit Swatch Shifts Perspectives And Introduces The MoonSwatch Mission To Earthphase to read the full article.
Time+Tide
Swatch’s latest MoonSwatch, the Mission to Earthphase, offers a romantic new complication
This latest Swatch x Omega collab is the most complicated MoonSwatch yet.The post Swatch’s latest MoonSwatch, the Mission to Earthphase, offers a romantic new complication appeared first on Time+Tide Watches.
Video
Did This Microbrand Just Create the Most AFFORDABLE Enamel Dial Watch?
ruin it. Most don't survive. This one did. The O&Hora Pictor Yellow Track is a young brand from Hong Kong making bold claims about affordable enamel. I spent time with it to find out if the craft lives up to the story...