Ming Debuts their Fifth Generation Design Language with the 57.04 Iris
It comes up, somehow, in almost every article you read about Ming: they have an incredibly distinct design language all their own. How many times have you read something like, “you can spot a Ming from across the room!” I admit, we’re as guilty as anyone. But it’s undeniable that the look of these watches defines them, and that they’ve landed on something with that flying blade lug design that is both easily identifiable and well suited to building a supremely comfortable case. It’s something that’s always been there, but has slowly evolved over the course of Ming’s still relatively short history. Today, the brand announces the new 57.04 Iris, the first watch in what the brand terms as their fifth generation design. It’s at once both a radical departure from previous Ming designs, and very much related to all that’s come before. The new 57.04 is influenced rather unapologetically by Art Deco design cues, particularly the dramatic stepped lugs, still with the same flared design. Ming says that the lugs make use of nine separate pieces in what has to be one of the most complex case designs the brand has attempted to date. The top of each step is polished and sides (which have very small surface areas by design) are brushed. It’s a bold design for sure, and makes an immediate impression, and strikes me as being quite a bit more ornate than the inherently minimalistic case designs Ming has produced in the past. Still, the shape is unmistakably Ming. T...