SJX Watches
Fifty Years of Bvlgari Bvlgari with Marble Dials
Half a century after the Bvlgari Bvlgari was conceived by Gianni Bulgari and then redesigned by Gerald Genta, the Bulgari is making the occasion with Italian marble dials – without a date window – in both large and small sizes. This is the first instance the model sports a stone dial, which is paired with an in-house movement for the large mechanical model. Initial Thoughts In 50 years, the Bvlgari Bvlgari has gone through innumerable permutations in design and materials while retaining its key design element of a flat, engraved bezel. The 50th anniversary edition is mostly faithful to the original, with only one minor misstep: the bezel engraving is done by machine and lacks the character of the hand-engraved original. The addition of a seconds hand and display back to the automatic version will likely bolster sales, but detracts from the simplicity and refinement of the design. I do appreciate the unsigned crown and dropping the date. Also in its favor is pricing, which is reasonable for a solid gold watch from a major brand. Marbleous New Dials Initially conceived by Gianni Bulgari in 1975 as a digital watch gifted to top clients, the Bvlgari Bvlgari was subject to a 1977 redesign by the prolific Gerald Genta that made it a breakout success for the Roman jeweller. The case design was inspired by coins minted by the Roman Empire, which were struck with the current Emperor’s name along the perimeter. Genta’s 1977 Bvlgari Bvlgari of 1977 (left), and the original di...
