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Results for The 1985 Swatch Consolidation

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The 1985 Swatch Consolidation

How Nicolas Hayek\'s ASUAG/SSIH merger (1983) and Swatch brand launch (March 1983) rescued Swiss watchmaking from the quartz crisis.

Fratello Readers’ Choice For The Best Watch Of 2024: Omega Speedmaster Moonwatch Professional White Dial Fratello
Omega Speedmaster Moonwatch Professional White Jan 2, 2025

Fratello Readers’ Choice For The Best Watch Of 2024: Omega Speedmaster Moonwatch Professional White Dial

Last week, in the year’s final episode of Fratello Talks, RJ, Lex, and Nacho presented their favorite watches of 2024 to you under six predetermined categories. In the episode’s accompanying article, there was a poll through which you, dear Fratelli, could vote for your favorite watch among the 18 nominees. After a week of voting, […] Visit Fratello Readers’ Choice For The Best Watch Of 2024: Omega Speedmaster Moonwatch Professional White Dial to read the full article.

The Three Watch Collection for $5,000: Reader Edition – Elodie Townsend Worn & Wound
Dec 27, 2024

The Three Watch Collection for $5,000: Reader Edition – Elodie Townsend

In this edition of our ongoing Three Watch Collection for $5,000 series, reader Elodie Townsend offers up a trio of watches that hit a variety of enthusiast touchstones. Elodie, a watch and automotive enthusiast based in California, has some fun with the format here, dividing up her choices into three distinct categories. Together, they form a cohesive, hypothetical collection with genuine variety and a ton of value.  The idea of a three-watch collection totaling $5,000 is both enticing and daunting. As an automotive enthusiast, I’d wager that it mirrors the classic “three car garage” problem, but with even more potential for argument; the vastness of the used watch market and ever-changing design and style trends make any trio of timepieces ripe for debate.  To either combat controversy or further court it, I’ve chosen three categories for my list: Busy, Affordable, and Conversation Starter. Basically, the “Busy” watch will embody the spirit of tool watches-many complications, most of which you will never use, but guaranteed to delight the gearhead in all of us. The “Affordable” option represents an entry-level watch for the new (or penny-pinching) enthusiast. Lastly, the “Conversation Starter” represents a piece that will draw eyes to your wrist, whether you like it or not.  The Busy Watch: Mido Ocean Star Decompression Worldtimer ($1,310.00) It doesn’t get much more complicated than the Mido Ocean Star Decompression Worldtimer; even the name i...

The Zenith PILOT Big Date Flyback Porter Is A Watch That Will Turn Heads WatchAdvice
Zenith PILOT Big Date Flyback Dec 23, 2024

The Zenith PILOT Big Date Flyback Porter Is A Watch That Will Turn Heads

Where aviation heritage meets contemporary design, the Zenith x Porter PILOT Big Date Flyback Chronograph delivers bold style and functionality! What We Love The khaki green colour for the case and dial Orange accents stand out beautifully The case isn’t big, even for slimmer wrists What We Don’t The black crown and chronograph pushers seem out of place with the rest of the watch’s colour scheme. Different font are used throughout the dial Velcro strap won’t suit everyone, especially with slim wrists. Overall Score: 8.6 / 10 Value for Money: 8.5/10 Wearability: 8/10 Design: 9/10 Build Quality: 9/10 The Zenith X Porter Pilot Big Date Flyback Porter stands out as a shining example of thoughtful design and craftsmanship in a world where collaborations feel like the norm. This collaboration was a bit unexpected; however, it is a great way to end 2024 with one of the best-looking timepieces released as a dual project. The latest collaboration between Zenith & Porter by Yoshida & Company results in a beautiful khaki green PILOT Big Date Flyback Chronograph This watch, as expected, revolves around the theme of travel. Porter is a Japanese bag brand that has a variety of styles for travel bags. For this collaboration, Porter by Yoshida & Company has supplied the velcro straps for the timepeices. They are also throwing in a specially developed bag that has been made with Zenith’s input, in Porter’s signature khaki-green colour. Zenith, on the other hand, has a long ...

The Evergreens – The History of the Rolex GMT-Master and GMT-Master II, the Iconic Traveller’s Watch Monochrome
Rolex GMT-Master Dec 18, 2024

The Evergreens – The History of the Rolex GMT-Master and GMT-Master II, the Iconic Traveller’s Watch

The Rolex Submariner is among the most iconic watches of the brand’s entire portfolio and even the choice of James Bond (in the earlier years, at least), but the GMT-Master series is up there in popularity as well, and arguably the most iconic traveller’s watch from any brand. It lived alongside the Explorer II models […]

Historical Perspectives: The Rise and Fall of Brazil’s Watch Clubs SJX Watches
Vacheron Constantin were Dec 17, 2024

Historical Perspectives: The Rise and Fall of Brazil’s Watch Clubs

At the dawn of the 20th century, Brazil’s cities were brimming with energy, driven by booming commodity markets. In Rio de Janeiro, trams clattered along bustling streets while conversations about ambition and progress filled the air in crowded cafés. Few aspirations were as compelling for the growing middle class, eager to leave their mark in this modernising world, as owning European luxury goods. And among these, nothing spoke of sophistication and success quite like a fine watch. For many Brazilians, timepieces from brands like Patek Philippe, A. Lange & Söhne, and Vacheron Constantin were the ultimate symbols of precision and craftsmanship. Yet, their presence was confined to gleaming shop windows along the most prestigious shopping streets, tantalising but out of reach for all but the wealthiest. The dream of owning one of these masterpieces seemed no closer than the distant European watchmaking centres where they were crafted. But Brazil found a way to close this gap. Here, the concept of watch clubs took shape-an innovative model blending weekly instalments with the thrill of a lottery draw. This system turned the unattainable into something not just possible but accessible. Spearheaded by visionary retailers and embraced by Europe’s finest watchmakers, the clubs reflected Brazil’s unique ability to adapt global trends to its local reality. Three retailers organised the most iconic watch clubs and positioned themselves at the forefront of this movement: G...

The Three Watch Collection for $5,000: Reader Edition – Sunny Tsui Worn & Wound
Christopher Ward C63 Sealander GMT – Dec 13, 2024

The Three Watch Collection for $5,000: Reader Edition – Sunny Tsui

Editor’s note: In this week’s 3 Watch Collection for $5,000, reader Sunny Tsui takes us through a hypothetical collection that is remarkably well balanced. It features a watch from a major luxury brand, an affordable indie on the rise, and, like so many of these three watch collections, a Seiko that you might not be expecting.  You can make your submission to the Three Watch Collection – Reader Edition by filling out the form right here. It’s always interesting to think about a three watch collection with a given budget at a certain point in time. The recommendations will evolve over time with our knowledge in watches, new models coming up, and the market conditions. I have been considering style, complications, and brand variety when constructing this collection. To push the boundary maximising the value, I am selecting all three watches from the pre-owned market.  Christopher Ward C63 Sealander GMT – $900 (Pre-owned) The first one is a versatile watch from a British brand – Christopher Ward. I have been following the brand for a while but really took notice, like many others, when they launched the C1 Bel Canto. From my experience the brand really does a good job in manufacturing high quality watches with reasonable mark-ups. With a 39mm diameter, 12mm case height, and a 46mm lug-to-lug distance plus a clean white dial, the C63 Sealander GMT is a versatile watch fitting any occasion and outfit. You can easily pair it with business casual attire in the workp...

The Seiko Dress Watch Of The Yar Teddy Baldassarre
Seiko Dec 12, 2024

The Seiko Dress Watch Of The Yar

As someone who typically leans towards the toolish side of Seiko’s offerings, there was something about the watch I bring you today which stopped me in my tracks for an inexplicable reason. Perhaps it is explicable (perhaps in real time while writing this) and I may figure out a way to explic...I mean, explain it. Yes, I am coming to you to introduce a new Seiko Presage Classic model. It is called the SPB478J1, and I think it just might be the attainable dress watch of the year. Okay, taking a step back for a moment, I am a Rolex guy and a two-tone guy. I regularly wear a two-tone Rolex Datejust on a jubilee bracelet so I certainly have a type. And you can see from looking at this watch, the Seiko SPB478J1, that it fits nicely into this category for me. Getting my biases out of the way, let’s dig into the watch. So Seiko, as we know, calls its watches by their reference numbers. But it also gave this one a nice little descriptor on the website: Delicate Cream Silk. I mean, come on, that’s amazing. It’s almost like it could be the alternative name of a band consisting of Bruno Mars and Anderson Paak. The name actually refers to the watch’s dial because, of course it does. The dial texture is “inspired by unbleached natural Japanese silk, a material which has long featured in Japanese home décor and clothing since ancient times.” The brand calls this a ‘Shiro-Iro’ colored dial.  Moving to the watch itself, it features gold-colored accents for a mixed-met...