Teddy Baldassarre
Owner's Review: The Serica 5303-3 COSC Diving Chronometer Is Parisian
Picture the scene: a hectic work week ends with a quick bite at your favorite Italian trattoria, then you hustle a few blocks afterwards to a dimly lit West Village jazz club to catch a blazing first set from the house band. Glancing down at your wrist, you see you have just enough time to cab it to the airport for the redeye to Paris for a well-deserved long weekend, beachfront on the Côte d'Azur. But the watch on your wrist isn’t a vintage Rolex GMT-Master or Omega Seamaster 300, although either would be a fine choice to segue from the office to the French Riviera without missing a beat. No, your timepiece is from Serica, a microbrand based in France with enough Continental cool and midcentury charm to appear as if it just popped out of a time capsule from 1962. If ever a modern sports watch evoked the Mad Men era, this is it. Even though it’s only been in existence since 2019, Serica doesn't feel like a typical microbrand. In fact, it has the aura of an established horological icon, one with its own storied history and visual language. And if it’s not readily apparent, I’m positively obsessed with the entire Serica aesthetic. Serica's French-designed, Swiss-made creations blend the refinement of classic Parisian fashion with the urbane cool of a European matinee idol. The company’s debut release was the W.W.W field watch, followed by the 5303 diver that made its bow in 2021, in both black and white-dialed variants. A new colorway was offered the followin...
