Swatch Drops the Bioceramic MoonSwatch Collab with Omega
Perhaps the most surprising launch of the year so far, the Bioceramic MoonSwatch is a collaboration between Swatch and the maker of the Speedmaster Professional. The MoonSwatch is essentially Moonwatch “lite” – it has all the key details such as lyre lugs and a Velcro strap, but a quartz movement and small price tag. And the MoonSwatch is next level in terms of range. Whereas the original Moonwatch is mostly black, Swatch offers almost dozen variants of the MoonSwatch, each dedicated to the most significant bodies of the solar system, such as the Sun, Moon, and Mars. The MoonSwatch “Mission to Mars”, a tribute to the Speedmaster “Alaska Project” but with the entire case in bright red ceramic Initial thoughts The MoonSwatch is an exemplary crossover because its encapsulates the specialties of each brand. Combining the quintessential cheerful style of Swatch with Omega’s iconic Moonwatch results in a fun, lighthearted watch that’s very affordable. But it’s also a shocking product because the two brands are poles apart in terms of positioning and pricing. Put simply, an Omega strap costs more than the average Swatch watch. Swatch is clearly the winner. It’s an especially shrewd move for the maker of plastic watches, since some of the prestige and historical significance of Omega rubs off onto Swatch. As for Omega, it’s a purposeful act of brand dilution, no doubt in the hope that it brings the brand to a new audience that will aspire to own the real d...
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