Massena Lab Introduces the Old School by Luca Soprana
Following a slew of affordable, vintage-inspired watches, with several made by Habring2, Massena Lab has moved decidedly upmarket with the Old School. The time-only wristwatch retains a typical of the American watch-design studio – once again vintage inspired with a sector-like dial – but boasts a significantly more refined finishing. The model name is a play on words – a reference to its classical design but also the watch is meant to evoke a montre d’école, or “school watch” in English, the graduation project of a watchmaking student. Despite the academic inspiration, the Old School is the work of an experienced watchmaker, Luca Soprana, who cofounded Ateliers 7h38, the complication workshop best known for the Jacob & Co. Astronomia Tourbillon. Initial thoughts Massena Lab founder William Rohr is an industry veteran – amongst other things he’s been managing director of Antiquorum Switzerland and consultant to Bonhams – who has cultivated a sharp eye for design an details. Mr Rohr also has a finger on the current pulse of watch collecting, and the Old School unsurprisingly encapsulates what many enthusiasts currently desire. The design and movement feature traditional elements that are popular now. It’s not meant to be an intriguing or creative product – it is old school after all – but instead a simple watch executed well. One element that illustrates Mr Massena’s keen eye is the dial. The simple design has just enough flair to make it attrac...
Time+Tide
