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Fratello Favorites: The Best Summer Watches At Three Different Price Points - RJ’s Picks From Swatch, Rolex, And Blancpain Fratello
Blancpain I have just returned Aug 8, 2024

Fratello Favorites: The Best Summer Watches At Three Different Price Points - RJ’s Picks From Swatch, Rolex, And Blancpain

I have just returned from my summer holidays (in Austria), where I brought a handful of watches to wear. Typically, I travel as light as possible. Especially when leaving the EU, I try to bring one watch to prevent problems with customs. This time, staying within the EU, I brought four watches with me: the […] Visit Fratello Favorites: The Best Summer Watches At Three Different Price Points - RJ’s Picks From Swatch, Rolex, And Blancpain to read the full article.

Editorial: LVMH and Rolex Vying for Formula 1 SJX Watches
TAG Heuer Jul 25, 2024

Editorial: LVMH and Rolex Vying for Formula 1

Rumours started earlier this month that Rolex had “lost” its prime status as official timekeeper for Formula 1 to TAG Heuer. That, as it turns out, is not true – yet. According to a senior LVMH executive speaking off the record, a deal between F1 and the French luxury group – and not just one of its constituent brands – is close but not yet a done deal. This was also echoed by Jean-Jacques Guiony, LVMH chief financial officer, during a conference call with analysts to present the group’s second quarter financial results. In fact, any announcement of LVMH closing the deal will likely come after the Paris 2024 Olympics that counts LVMH as one of its lead sponsors. The situation is more than just Rolex “losing” the sponsorship to TAG Heuer. It’s not about the financial resources of Rolex, which for all intents and purposes are limitless, but about the breadth and depth of the LVMH portfolio, as well as Rolex’s growing emphasis on conservation as a key part of its brand. Three elements are crucial in understanding the sponsorship deal with F1, which is enjoying a revival in popularity with its hit Netflix series Formula 1: Drive to Survive and new race locations like the Miami Grand Prix. The first is the matching clause that is common in such deals and will inevitably be part of the F1 sponsorship contract. This gives Rolex a matching right – it has the right to match a competing offer for the same sponsorship. In other words, if Rolex wanted to, it can...

Fratello Favorites: The Best Summer Watches At Three Different Price Points - Mike’s Picks From Citizen, Panerai, And Rolex Fratello
Panerai Jul 22, 2024

Fratello Favorites: The Best Summer Watches At Three Different Price Points - Mike’s Picks From Citizen, Panerai, And Rolex

It’s summertime, and the heat is on! Well, depending on where you live, perhaps the heat hasn’t shown up yet, but we trust that it’s coming. With that, it’s time for each of us at Fratello to name the best summer watches at three different price points. I’m on board with some oddball picks that […] Visit Fratello Favorites: The Best Summer Watches At Three Different Price Points - Mike’s Picks From Citizen, Panerai, And Rolex to read the full article.

What’s Next For Tudor? - Is It After Omega, Or Will It Take Rolex’s Former Spot? Fratello
Tudor ? - Jul 18, 2024

What’s Next For Tudor? - Is It After Omega, Or Will It Take Rolex’s Former Spot?

The Tudor of today has a raised voice and speaks its mind loudly and confidently. It doesn’t look like the brand it was before 2012, the year in which Tudor launched the Black Bay, the foundation of the manufacture we see today. Seeing a retro-styled dive watch with a burgundy bezel at Baselworld was confusing […] Visit What’s Next For Tudor? - Is It After Omega, Or Will It Take Rolex’s Former Spot? to read the full article.

Sunday Morning Showdown: Rolex Explorer Vs. Omega Seamaster Aqua Terra Fratello
Omega Seamaster Aqua Terra Jul 7, 2024

Sunday Morning Showdown: Rolex Explorer Vs. Omega Seamaster Aqua Terra

The Rolex Explorer, with its stainless steel Oyster case, glossy black dial, and mix of applied indexes and numerals, is one of the most iconic sports watches out there. Recently, Omega launched a new version of its Seamaster Aqua Terra, which, in terms of design, comes quite close to the iconic Explorer. It has a […] Visit Sunday Morning Showdown: Rolex Explorer Vs. Omega Seamaster Aqua Terra to read the full article.

Is Tudor’s New Black Bay More Compelling Than The Rolex Submariner? Fratello
Tudor s New Black Bay Jul 5, 2024

Is Tudor’s New Black Bay More Compelling Than The Rolex Submariner?

Today, I want to talk about why I would opt for a modern-day Tudor Black Bay over a modern-day Rolex Submariner. The reasons are subjective and not based on specifications. I would also love to read your views in the comments section. Read on. Rolex and Tudor are part of the same family. However, since […] Visit Is Tudor’s New Black Bay More Compelling Than The Rolex Submariner? to read the full article.

Rolex Turn-o-Graph: What You Should Know About the Rolex Tool Watch th Teddy Baldassarre
Rolex Jun 14, 2024

Rolex Turn-o-Graph: What You Should Know About the Rolex Tool Watch th

From the beginning of 1953 to the end of 1954, Rolex had perhaps the most productive and impactful period that any watchmaker had ever managed in a two-year stretch. The Explorer, the gold standard of adventure-oriented luxury watches, debuted in the summer of 1953 and the first Submariner, the quintessential diver’s watch, was manufactured that same year. The Submariner’s public debut wasn’t until 1954 at the Basel Watch Fair, but it wasn’t the only trendsetting Rolex watch the Crown released that year: the other was the original GMT-Master, the dual-time travel watch against which all others are measured. Photo: Matthew Bain We all are familiar with the three iconic Oyster Perpetual timepieces above, but few may be aware that Rolex released another tool watch in 1953, whose production not only preceded that of the Submariner and GMT-Master but whose signature design feature influenced the look of both. That watch is the Rolex Turn-o-Graph, the first serially produced Rolex tool watch equipped with a rotating bezel that could be used for timing intervals. (To be thorough, it should be noted that it was not the very first Rolex watch with such a feature: the Zerographe Ref. 3346, made way back in 1937, takes that honor, along with the distinction of being the first Rolex watch with a movement made in-house -  with a flyback chronograph, no less. The rarest of unicorns, the Zerographe (below) is nearly forgotten today, rarely mentioned in official Rolex literatur...

Sunday Morning Showdown: Rolex Cosmograph Daytona Vs. Omega Speedmaster Professional In Steel And Gold Fratello
Omega Speedmaster Professional Jun 9, 2024

Sunday Morning Showdown: Rolex Cosmograph Daytona Vs. Omega Speedmaster Professional In Steel And Gold

Sunday is here, and you know that means: it’s time for another Sunday Morning Showdown! But it’s not just any showdown this week. We decided to bring out the big guns for a battle that will surely get people talking. We selected the brand-new Omega Speedmaster Professional in steel and gold for this week’s faceoff. […] Visit Sunday Morning Showdown: Rolex Cosmograph Daytona Vs. Omega Speedmaster Professional In Steel And Gold to read the full article.

Rolex GMT-Master II: The Ultimate Guide Teddy Baldassarre
Rolex Apr 24, 2024

Rolex GMT-Master II: The Ultimate Guide

The Rolex GMT-Master II is one of the most coveted luxury travel watches on the planet, and its predecessor, the original, non-numerical GMT-Master, basically established the template that other dual-time zone timepieces have been following for more than half a century. Here is a detailed look at the history and evolution of the GMT-Master II, from its aviation-inspired beginnings in 1954 to the iconic status it enjoys in the modern era, with all the major models spotlighted in between. 1954: “PEPSI” FOR PILOTS Rolex, the luxury watch firm founded in 1905 by Hans Wilsdorf, achieved one of its many milestones in 1953 with the launch of the Oyster Perpetual Submariner, the first serially produced wristwatch with a case water-resistant to 100 meters and hence one of the first and most influential watches purpose-built for diving. If the watch community was wondering what Rolex could possibly do for an encore, they didn’t have long to discover the answer. The following year, 1954, saw the introduction of another trend-setting, genre-defining timepiece, the original Rolex GMT-Master (Ref. 6542, which actually hit the market in 1955), the first watch capable of displaying the time in two separate time zones thanks to the clever addition of a fourth, central 24-hour hand and a bidirectional rotating 24-hour bezel. The initials in the watch’s name signify “Greenwich Mean Time,” the system of world timekeeping based on the calculation of mean solar time from the Royal ...

Sunday Morning Showdown: Tudor Black Bay Master Chronometer Vs. Rolex Submariner 124060 Fratello
Tudor Black Bay Master Chronometer Apr 14, 2024

Sunday Morning Showdown: Tudor Black Bay Master Chronometer Vs. Rolex Submariner 124060

It’s Sunday morning! To be more exact, it’s the Sunday of Watches and Wonders. It’s the last day of this year’s fair before it’s in the history books. With the Fratello team back home and the Genevan dust clouds starting to settle, it’s time for our first Sunday Morning Showdown featuring one of the novelties […] Visit Sunday Morning Showdown: Tudor Black Bay Master Chronometer Vs. Rolex Submariner 124060 to read the full article.

Fratello’s Top 5 Pre-Owned Versions Of Watches Introduced At Watches And Wonders - Featuring Tudor, Rolex, Cartier, And More Fratello
Cartier Apr 12, 2024

Fratello’s Top 5 Pre-Owned Versions Of Watches Introduced At Watches And Wonders - Featuring Tudor, Rolex, Cartier, And More

Another Friday, another Top 5! This week, we selected more pre-owned gems that deserve our attention. But it’s not just a random selection of five watches. After a jam-packed week of releases at Watches and Wonders, we have seen many new iterations of existing models. That’s why we wanted to check the older generations of […] Visit Fratello’s Top 5 Pre-Owned Versions Of Watches Introduced At Watches And Wonders - Featuring Tudor, Rolex, Cartier, And More to read the full article.

Sunday Morning Showdown: Rolex Yacht-Master 42 Titanium Vs. Blancpain Fifty Fathoms Automatique Fratello
Blancpain Fifty Fathoms Automatique Blancpain Apr 7, 2024

Sunday Morning Showdown: Rolex Yacht-Master 42 Titanium Vs. Blancpain Fifty Fathoms Automatique

Blancpain finally released a Fifty Fathoms Automatique in a smaller 42.3mm size for its regular collection. There’s one in rose gold, but we especially thought the titanium version was interesting. Most of all, that’s because it’s the perfect candidate to compete against the Rolex Yacht-Master 42, which since last year, has also been available in […] Visit Sunday Morning Showdown: Rolex Yacht-Master 42 Titanium Vs. Blancpain Fifty Fathoms Automatique to read the full article.

Sunday Morning Showdown: Rolex Cosmograph Daytona Vs. Zenith Chronomaster Sport Titanium Fratello
Zenith Chronomaster Sport Titanium It’s Mar 31, 2024

Sunday Morning Showdown: Rolex Cosmograph Daytona Vs. Zenith Chronomaster Sport Titanium

It’s Sunday morning! To be more specific, it’s Easter Sunday. So grab a warm cup of coffee with a chocolate bunny, and get ready to vote. In this week’s Sunday Morning Showdown, we decided to revisit a battle that we have had in the past. It’s the Rolex Cosmograph Daytona against the Zenith Chronomaster Sport. […] Visit Sunday Morning Showdown: Rolex Cosmograph Daytona Vs. Zenith Chronomaster Sport Titanium to read the full article.

Fratello Editors Share Their Five-Watch Collections: Thomas’s Picks From Rolex, Omega, Panerai, And VPC Fratello
Panerai Mar 27, 2024

Fratello Editors Share Their Five-Watch Collections: Thomas’s Picks From Rolex, Omega, Panerai, And VPC

When Morgan accidentally started the #fivewatchcollection trend on Instagram, I wasn’t planning on sharing mine. Until the concept crossed over to Fratello, that is. You can gauge my social media trendiness by my tardiness to this game, but here I am nonetheless! These are the five watches in my collection that currently form its backbone. […] Visit Fratello Editors Share Their Five-Watch Collections: Thomas’s Picks From Rolex, Omega, Panerai, And VPC to read the full article.

Bringing A Rolex Submariner 5510 Australian “MilSub” Back To Life Fratello
Tudor watches Recently he sat Mar 24, 2024

Bringing A Rolex Submariner 5510 Australian “MilSub” Back To Life

Greg Petronzi is a passionate watchmaker who runs True Patina, a company that specializes in restoring vintage Rolex and Tudor watches. Recently, he sat down with me to share an ultra-rare Rolex Submariner 5510 that came across his workbench. Some of the best things about Rolex and Tudor are the stories. It has been a […] Visit Bringing A Rolex Submariner 5510 Australian “MilSub” Back To Life to read the full article.