Minase and Fratello Collaborate for the Third Time with the New M-3 “Shiro”
Minase, the independent Japanese watch brand, and our friends at watch media outlet Fratello have collaborated on a third edition of the brand’s cult favorite M-3. After versions in purple and green each of the last two years, this latest release strikes a more classic and refined tone. The new M-3 “Shiro” features a white lacquered dial and some subtle but well chosen accent colors, all with an eye toward traditional Japanese craft. “Shiro” is Japanese for white, and in Japan is historically a sacred color symbolizing spiritual and physical purity. It’s a color that is frequently worn by Japanese Emperors, and comes up frequently in Shinto rituals and traditions. For this M-3, Minase has given the dial a weave-like texture that recalls the garments that might be worn in such rituals. The dial has been coated with Japanese lacquer, and the brand promises the result is a dynamic silvery color with plenty of depth. Other callouts to Japanese culture include the red tipped second hand, a color that symbolizes good luck. The precise shade of red chosen for this edition, “Hinomaru,” translates roughly to “circle of the sun.” And the blue strap, according to Minase and Fratello, is a tribute to Japanese denim. Fratello and Minase see parallels in high craft denim to traditional watchmaking, noting that good denim, when taken care of, is meant to last a lifetime, just like a mechanical watch. The original impetus for the Fratello x Minase collaborations ...
Time+Tide
