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Quartz Crisis

1969-1985 industry collapse triggered by the Seiko Astron. Cost Swiss watchmaking two-thirds of its workforce; rebounded via Swatch Group consolidation and Biver's Blancpain.
Wiki · Guide
The Quartz Astron Launch Seiko

Christmas Day 1969: Seiko launches the world\'s first quartz wristwatch and detonates the Swiss watch industry.
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Snowflake Grand Seiko

The 2010 Spring Drive reference with a dial textured like fresh Shinshu snow.
HANDS-ON: Seiko show their dark side with the Prospex SSC673P and SNE493P Time+Tide
Seiko show their dark side Nov 30, 2017

HANDS-ON: Seiko show their dark side with the Prospex SSC673P and SNE493P

Seiko has just released three limited edition black divers, and they couldn’t be hotter. We’ve already shown you the automatic SRPC49K, but there are two solar options on the table as well. The SSC673P is a stealthy version of the SSC618P we looked at a little while ago. It’s worth noting that in these images … ContinuedThe post HANDS-ON: Seiko show their dark side with the Prospex SSC673P and SNE493P appeared first on Time+Tide Watches.

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VIDEO: Blacked-out beauty – the Seiko Prospex SRPC49K Time+Tide
Seiko Prospex SRPC49K Seiko dive Nov 30, 2017

VIDEO: Blacked-out beauty – the Seiko Prospex SRPC49K

Seiko dive watches are a perennial favourite. They’re tough-as, look the business, and have a history as long and proud as any. Whether it’s the coveted SLA017, or the classic Turtle, they’ve got a strong rep, and cult following. The Seiko faithful are going to be very happy with this latest limited edition – the … ContinuedThe post VIDEO: Blacked-out beauty – the Seiko Prospex SRPC49K appeared first on Time+Tide Watches.

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VIDEO: A modern take on a classic – the Grand Seiko SBGR305 Time+Tide
Grand Seiko SBGR305 Nov 29, 2017

VIDEO: A modern take on a classic – the Grand Seiko SBGR305

The belles of Grand Seiko’s Baselworld ball this year were three takes on the first Grand Seiko, a buttoned-up dress watch that managed to be both effortlessly timeless and very of-its-time, all at once. Grand Seiko released steel, yellow gold and platinum takes on the classic, but they also released a completely new interpretation, the … ContinuedThe post VIDEO: A modern take on a classic – the Grand Seiko SBGR305 appeared first on Time+Tide Watches.

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HANDS-ON: Everlasting glory – the Seiko Premier Kinetic Perpetual Time+Tide
Seiko Premier Kinetic Perpetual If Nov 16, 2017

HANDS-ON: Everlasting glory – the Seiko Premier Kinetic Perpetual

If you’re a regular reader of Time+Tide it should come as no surprise to learn that I’m a fan of Seiko. Honestly, I think anyone with a more than passing interest in wrist-based timekeeping should be, as there are few brands that offer the sort of vertical integration that the Japanese manufacturer is capable of. … ContinuedThe post HANDS-ON: Everlasting glory – the Seiko Premier Kinetic Perpetual appeared first on Time+Tide Watches.

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VIDEO: Solar flair – Seiko’s stylish Prospex SSC618P Time+Tide
Seiko s stylish Prospex SSC618P Nov 15, 2017

VIDEO: Solar flair – Seiko’s stylish Prospex SSC618P

Dive watches, thanks in part to their function-before-form ideology, can often be, well, formulaic. Seiko’s bold gold SSC618P manages to buck the trend in a few ways. Firstly, and most obviously, they’ve dressed up rugged steel with an unmissable rose gold coating, which must surely increase visibility underwater, as it’s certainly eye-catching on land. Then … ContinuedThe post VIDEO: Solar flair – Seiko’s stylish Prospex SSC618P appeared first on Time+Tide Watches.

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HANDS-ON: Enamel excellence - the Seiko Presage SPB049J Time+Tide
Seiko Presage SPB049J Seiko drop Nov 12, 2017

HANDS-ON: Enamel excellence - the Seiko Presage SPB049J

Seiko drop a LOT of watches at Basel. It’s like a candy store, with everything from super-hot limited editions, to Prospex, to Presage. All there in front of you. And I’m sure I only see a fraction of what’s on offer. It can be overwhelming. But even so, a few watches stand out, and they’re … ContinuedThe post HANDS-ON: Enamel excellence - the Seiko Presage SPB049J appeared first on Time+Tide Watches.

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HANDS-ON: The Seiko Prospex SPB051 – an on point reinterpretation of the 62MAS Time+Tide
Seiko Prospex SPB051 – Nov 7, 2017

HANDS-ON: The Seiko Prospex SPB051 – an on point reinterpretation of the 62MAS

Nothing gets a watch fan’s blood pumping quite like a new dive watch release from Seiko. And this year, our collective hearts were racing. With Seiko dropping not just a re-creation of the iconic 62MAS – the SLA017 – but also two modern reinterpretations, the black SPB051 and the blue SPB053. And that’s the key … ContinuedThe post HANDS-ON: The Seiko Prospex SPB051 – an on point reinterpretation of the 62MAS appeared first on Time+Tide Watches.

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VIDEO: Grand Seiko’s Spring Drive technology explained … in 2 minutes Time+Tide
Grand Seiko s Spring Drive technology Oct 28, 2017

VIDEO: Grand Seiko’s Spring Drive technology explained … in 2 minutes

Fundamentally, there’s not a whole lot of variation in watch movements. Sure, the peripheral details might vary, but basically you’re either looking at a purely mechancial movement, with a mainspring and escapement setup that’s remained pretty much unchanged for the last few hundred years, or you’re looking at a battery-powered quartz watch that’s come to … ContinuedThe post VIDEO: Grand Seiko’s Spring Drive technology explained … in 2 minutes appeared first on Time+Tide Watches.

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VIDEO: The purity of the Grand Seiko Spring Drive Snowflake Time+Tide
Grand Seiko Spring Drive Snowflake One Oct 21, 2017

VIDEO: The purity of the Grand Seiko Spring Drive Snowflake

One of Grand Seiko’s most in-demand and instantly identifiable watches is the Snowflake, AKA the SBGA211. For many, this pure, and deceptively simple, watch epitomises the high-end Japanese maker, and it certainly exhibits all the Grand Seiko hallmarks: exceptional casework, precise finishing techniques, and those glimmering hands and hour markers. And then, of course, there’s … ContinuedThe post VIDEO: The purity of the Grand Seiko Spring Drive Snowflake appeared first on Time+Tide Watches.

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VIDEO: Unleash the beast – Grand Seiko’s Hi-Beat 36000 Professional 600m diver Time+Tide
Grand Seiko s Hi-Beat 36000 Professional Sep 26, 2017

VIDEO: Unleash the beast – Grand Seiko’s Hi-Beat 36000 Professional 600m diver

Grand Seiko is known for many things: mirror-like finishes, incredibly crisp casework and a design style that veers from conservative to downright quirky. But this is not a brand that springs to mind when you think of professional-grade dive watches. Until now. At Basel this year Grand Seiko released this mighty beast that we (in … ContinuedThe post VIDEO: Unleash the beast – Grand Seiko’s Hi-Beat 36000 Professional 600m diver appeared first on Time+Tide Watches.

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VIDEO: We had a barman make the cocktails that inspired Seiko’s Cocktail Time watches, and it went quite well Time+Tide
Seiko s Cocktail Time watches Sep 21, 2017

VIDEO: We had a barman make the cocktails that inspired Seiko’s Cocktail Time watches, and it went quite well

We’ve been hitting the bottle this week, but not for the usual reasons. No, this week we’re celebrating that riot of colour and fun that is the Presage Cocktail Time. Now, you might be asking, what is Cocktail Time? Isn’t it about five o’clock? Well, yes and no. Cocktail Time is the on-point name of … ContinuedThe post VIDEO: We had a barman make the cocktails that inspired Seiko’s Cocktail Time watches, and it went quite well appeared first on Time+Tide Watches.

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VIDEO: Dial it up to 11 with the Seiko Presage Cocktail Time (refs SRPB41, SRPB43 & SRPB46) Time+Tide
Seiko Presage Cocktail Time refs Sep 18, 2017

VIDEO: Dial it up to 11 with the Seiko Presage Cocktail Time (refs SRPB41, SRPB43 & SRPB46)

If you’re ‘into’ watches, it’s easy to fall into a  perception that a higher price naturally equates to higher value and quality. However, Seiko’s colourful and decidedly wallet-friendly Presage Cocktail Time turns these assumptions on their head, with an RRP well south of $1000 and a wrist presence that can compete with watches 10 times … ContinuedThe post VIDEO: Dial it up to 11 with the Seiko Presage Cocktail Time (refs SRPB41, SRPB43 & SRPB46) appeared first on Time+Tide Watches.

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EVENT: Cocktail Time! Seiko opens Melbourne boutique (and 4 watches you can buy there right now) Time+Tide
Seiko opens Melbourne boutique Sep 12, 2017

EVENT: Cocktail Time! Seiko opens Melbourne boutique (and 4 watches you can buy there right now)

It’s a wonder I remember last night with any clarity, given the strength of the cocktails served in honour of – and matched to – the latest member of Seiko’s burgeoning Presage collection: the Cocktail Time. Thankfully, the ability to accurately recall technical details with a reasonable degree of accuracy after three Manhattans is an essential … ContinuedThe post EVENT: Cocktail Time! Seiko opens Melbourne boutique (and 4 watches you can buy there right now) appeared first on Time+Tide Watches.

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HANDS-ON: Seiko shakes it up with the complicated Presage Cocktail Time power reserve (ref. SSA346) Time+Tide
Seiko shakes it up Aug 23, 2017

HANDS-ON: Seiko shakes it up with the complicated Presage Cocktail Time power reserve (ref. SSA346)

Last year, Seiko’s mainstream, mid-tier mechanical line, Presage, went global, with a collection of dressy options (including a particularly outstanding chronograph). This year Seiko expanded Presage in a big way, turning one of the most popular Japanese domestic models (JDM), the SARB065 – AKA the Cocktail Time – into a fully fledged collection. The Presage … ContinuedThe post HANDS-ON: Seiko shakes it up with the complicated Presage Cocktail Time power reserve (ref. SSA346) appeared first on Time+Tide Watches.

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EDITOR’S PICK: Turtle power! We review Seiko’s Prospex SRP77X divers Time+Tide
Seiko s Prospex SRP77X divers Aug 14, 2017

EDITOR’S PICK: Turtle power! We review Seiko’s Prospex SRP77X divers

Editor’s Note: Seiko’s re-released ‘Turtle’ is rapidly becoming an essential in any self-respecting watch collector’s roll. And given the winning combination of heritage and quality at a supremely wallet-friendly price, we can see why. Seiko dive watches have a massive – at times fanatical – following. It’s these guys and gals who are responsible for giving the … ContinuedThe post EDITOR’S PICK: Turtle power! We review Seiko’s Prospex SRP77X divers appeared first on Time+Tide Watches.

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