SJX Watches
Rolex Enamels the Daytona
This year’s Watches & Wonders got off with a strong start. Rolex unveiled a number of new models, with a strong accent on novel materials and precious metals. A first for the sporty landmark chronograph, the new Cosmograph Daytona comes with an enamelled dial. Initial thoughts Rolex is known in modern times for their mastery of both industrialised mechanical watchmaking and sound material science. The new Daytona is a product of the latter - it benefits from a new sort of ceramic bezel and notably a white enamel dial done a bit differently. At first sight, the new model reminds of the “Porcelain” Zenith-powered Daytonas. A sought-after configuration of pre-2000 Daytonas, the “Porcelain” was nicknamed as such due to the glossy finished white dial, which carried some resemblance to classic porcelain. Among Rolex’s most beloved models, the Daytona has seen a fair share of makeovers over the years. Most special editions took advantage of the motorsport heritage of the chronograph and others added gems and precious alloys to the mix. The main selling point of this latest Daytona configuration is the enamel dial - a classic element which doesn’t normally connect to Rolex or to sports watches in general. What Rolex successfully did was raise the appeal of the Daytona beyond just a sports chronograph, without resorting to any loud gem setting or full precious metal construction. Instead, the brand opted for a quiet (but modern) enamel and a new bezel configurat...
