Worn & Wound
echo/neutra Introduces the Averau42 Collection, New Watches with a Hybrid Ceramic-Titanium Case
One of the real highlights of being involved in our Windup events year to year is getting to know brand owners and founders, and periodically getting a little peek at what’s to come. More and more often, brands come to our events not just with watches in their current catalog, but with early samples of watches they’re planning for the future to show prospective customers, members of the media, and the Worn & Wound team. I won’t lie: it’s a nice perk of being on the inside. A few months ago during the Chicago show, the team at echo/neutra pulled some really exciting stuff out of a bag that was not quite ready for prying eyes. The new Averau42 collection, which at launch consists of a pair of watches combining titanium and ceramic construction, is an exciting next step for a brand that we’ve been interested in for some time. The heart of these watches is what echo/neutra calls the TiFrame construction. This is an idea we’ve seen a handful of times from other brands, usually bigger brands, in the recent past. These watches are made with an internal titanium case, or frame, that protects the movement and offers tensile strength that ceramic and other alternative materials lack. The outer layer is black ceramic, which provides a virtually scratch proof surface and a moody aesthetic vibe for these watches that fits in nicely with the design codes the brand has established over the past several years. This type of construction, in addition to making the most of the ...
