Our First Reactions to the Swatch X Blancpain Scuba Fifty Fathoms
Has the new Swatch X Blancpain Scuba Fifty Fathoms completely taken over your Instagram feed? It has for us. Ever since the watch was teased via a cryptic newspaper ad a little over a week ago, speculation has run rampant about just what Swatch might be up to this time. Their follow up to the Uber-successful MoonSwatch is a bio-ceramic timepiece in much the same vein, but sub oceans for planets, and the mighty Fifty Fathoms for the Speedmaster. Here, the Worn & Wound editorial team reacts to the latest Swatch, sure to generate not just long lines this weekend, but red hot takes for months on end. Zach Weiss Can lightning strike twice? It can if you build a large enough lightning rod, or so the folks at Swatch believe. When the MoonSwatch launched last year, there was a lot of speculation as to whether or not they would do something similar with another brand. Another “crossover for the people,” to be kind. The Blancpain Fifty Fathoms always seemed like the most likely candidate as, well, there aren’t many other truly iconic watches under the Swatch umbrella. At least, not on the scale of the Speedmaster. A year and a half-ish later, we know the answer. My first reaction wasn’t “wow, I can’t believe they did it again!” It was “already?”. Yeah, I’m not surprised Swatch would try to double down on their most successful launch, not just recently, but, like, ever, I was just surprised it was so soon. The Moonswatch has had an odd life cycle that I would hard...
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