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Top 10 Watch Brands In India Teddy Baldassarre
Montblanc are as popular as Jul 22, 2025

Top 10 Watch Brands In India

Before I get into the top 10 watch brands in India, it’s worth talking about the Indian watch market overall. This is because even in the face of some regional slowdown, India has become one of the fastest growing markets for Swiss watch exports with an astounding 25% increase in 2025, according to the Federation of the Swiss Watch Industry. Brands like Rado, Longines, and Montblanc are as popular as ever in India, but what about the state of watchmaking in India? Well, it’s a bit of a mixed bag, and there are a few things we need to understand before getting into the my selections for the top 10 watch brands in India. First, India is not yet at the level of having a watchmaking infrastructure like that of China. The basic history of Indian watchmaking begins with the nationalized HMT in the 1960s and '70s, but the quartz revolution had a big, negative impact on mechanical watchmaking in the country. I’d say 2015 marked a change in the landscape of Indian watches, when microbrands for enthusiasts began to pick up in popularity. Again, while the infrastructure to manufacture movement components and parts in India is still not there, the passion for history and design has propelled some brands as hometown enthusiast darlings. I spent quite a bit of time researching this topic, and I do want to shout out YouTubers  WatchgyanHindi  and Watch and More India who are making some compelling Hindi content for the South Asian watch enthusiast community. In this list of the ...

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Report: Geneva Spring Auctions 2025 SJX Watches
Richard Mille RM UP-01 Ferrari May 14, 2025

Report: Geneva Spring Auctions 2025

Despite everything, including tariffs and a strong Swiss franc, the Geneva auction season turned out to be a strong one, with some of the strongest results being in the most surprising segments. The bigger winner this season was Phillips, which sold a bit under 200 lots for CHF43.4 million including fees, while also claiming the most valuable lots for the season, reflecting Phillips’ strong leadership and team. Despite being the market leader by some margin, the Phillips catalogue was arguably the riskiest as it included several high-value pocket watches and clocks – timepieces that not part of mainstream collecting today. Yet the gamble paid off with the most valuable timepiece this season being its Breguet Sympathique no. 1 that sold for CHF5.51 million. Christie’s achieved CHF21.2 million with a similar number of lots that were arguably more conventional in taste and format than at Phillips. One of its most valuable lots was a Cartier Crash “NSO” with a special order dial that sold for CHF736,000 – one of the biggest surprises of the season but proof that being eye-catching enough for social media is a big factor in desirability and value today. Interestingly, the Crash sold for exactly the same as the Richard Mille RM UP-01 Ferrari. The Crash went for about 15 times the original retail, while the RM UP-01 was about half of retail. The Crash NSO “nickele” grey. Image – Christie’s Over at Antiquorum, the tally was CHF10 million – from almost 800 lot...

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Zenith Defy Skyline Review Teddy Baldassarre
Zenith Defy Skyline Review While May 13, 2025

Zenith Defy Skyline Review

While the El Primero movement architecture may serve as the face of the Zenith brand, it is the Defy collection that remains its soul. The Defy represents an historically significant ethos for Zenith, a creative foundation that is just as important to the Swiss brand’s past as it is to its future. Originally meant to be a showcase of innovation and ideas, the Defy collection serves dual purposes: to preserve and celebrate innovations of the past in the “Revival” subfamily, and to continue innovating for the future in the series’ other branches. In 2022, the brand took a big step toward the future of the collection with the release of the Zenith Defy Skyline, a watch that simultaneously looked to build on successful elements of the past and also to capitalize on the integrated-bracelet sport watch trend that had taken hold of the industry. The Zenith Defy collection has roots in the 1960s and ‘70s, when many of the brand’s most iconic and exciting references were released (you can read a more in-depth history here). Many of these have been reborn in the form of modern Revival references, allowing a new generation of enthusiasts to discover them again, or for the first time. These designs weren’t afraid to take risks, from the shape of the case, to the bracelet integration, right into the dial colors and textures. The Defy name quickly came to signify a huge amount of character, and that’s on full display within the brand’s current stable.  In finding a mo...

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The Alpina Alpiner Extreme Automatic Gets a Thematically Appropriate Blue Dial Worn & Wound
Alpina Alpiner Extreme Automatic Gets Apr 1, 2025

The Alpina Alpiner Extreme Automatic Gets a Thematically Appropriate Blue Dial

Alpina’a venerable Alpiner collection has no shortage of eye-catching dial textures, complications, and even experimental pizzazz. But perhaps what it was missing was a model that exemplified both the 1933 origins of the line and its future as an iconic Swiss sport watch. Enter the new Alpiner Extreme Automatic, sporting a dial color that makes so much sense, it’s a little baffling that Alpina hasn’t tapped into it before. The glacier blue hue of the face immediately conjures images of icy slopes, and the repeating Alpine summit triangle motif that texturizes the dial and brings the design straight to the Alps. The Alpiner Extreme Automatic also hangs onto distinctive design features that make it instantly recognizable: the rounded square cushion case, measuring at 39 x 40.5mm, in chilly steel. A vertical brushed satin finish on the bezel (matching that of the three links on the bracelet) contrasts the mirror-polished case, and the triangle motif can be found again on the six exposed screws that circle the bezel.  A screw-down crown with a rubber ring of glacier blue both assures the Alpiner’s 200m water resistance, and brings a unified sense of color and form to the fringes of the design. A slightly-lighter blue outer minute track with white markers runs around the perimeter of the dial, adding some dimension to the face of the watch, while applied silver, luminous indexes mark the hours. A date window at 3 o’clock, hand-polished silver and luminous hour and mi...

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Introducing - Indie Brand Havid Nagan Releases its New and Elegant Classic One Monochrome
Havid Nagan Feb 26, 2025

Introducing - Indie Brand Havid Nagan Releases its New and Elegant Classic One

Havid Nagan (from the Armenian word havidenagan, meaning eternal) is a relatively new name in the independent watchmaking scene and the brainchild of California-based entrepreneur Aren Bazerkanian. The brand started with the inaugural HN00 series, a cushion-shaped titanium watch with guilloché-like dials powered by Schwartz-Etienne micro-rotor movements. Then came the HN01 Lucine Moon Phase. Things […]

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Christopher Ward Responds to Customer Feedback and Adds a 38mm Version of The Twelve to the Permanent Collection Worn & Wound
Christopher Ward Responds Feb 20, 2025

Christopher Ward Responds to Customer Feedback and Adds a 38mm Version of The Twelve to the Permanent Collection

“Through constant emails, face-to-face requests at events, and in the comments of our social posts, it has been impossible to ignore the requests for this ‘Goldilocks’ case size. We are a brand that listens to our customers––you asked and we delivered.”  –Christopher Ward’s CEO and Co-Founder Mike France It’s always refreshing when the feedback of the watch community is recognized by at least one company or representative within the watchmaking industry. To hear Mike France and Christopher Ward directly address their customer’s concerns is exactly what makes the microbrand/indie sphere so great. Whether you believe they’ve expanded beyond their microbrand status to “legacy micro,” “independent,” or some other higher level of categorization, the brand’s acknowledgement of customer input speaks volumes about their character and ability to take and utilize constructive criticism––perhaps a result of their humble beginnings as a true microbrand. After the critical acclaim the 36mm and 40mm Twelve models received, Christopher Ward is set to release a fresh take on their popular design with the new Twelve 38. The stainless-steel case, which made its limited edition debut last year in the “Ice Cream” collection, measures 38mm across, 43.3mm lug-to-lug, and 9.95mm thick, thanks to its ultra-slim Swiss-made Sellita SW200-1 movement. With 26 jewels, a smooth 4Hz beat rate, and a 38-hour power reserve, these reliable and durable automatic move...

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Editorial: Reflections on Peter Speake’s Return SJX Watches
Jan 7, 2025

Editorial: Reflections on Peter Speake’s Return

I was happy to see Peter Speake return with PS Horology and the Tsuba. Peter was one of the first independent watchmakers I got to know well on a personal basis, and I have followed his career for almost two decades now. I first met Peter sometime in 2005, either at Baselworld (it was my first time there) or in Singapore during his regular round-the-world tours. He was then a fresh face in independent watchmaking, having just founded his brand Speake-Marin in 2002. In the context of the period, when independent watchmaking was a truly niche segment, Peter was a star (although he is modest enough he might disagree). Founded by Peter and Daniela Marin, who were then married, Speake-Marin was a promising brand with many of the ingredients for success, including a strong aesthetic (thick, chunky, and ETA-based but I liked it), good watchmaking and quality thanks to Peter’s own skill, and of course Peter himself – the personality is as important as the product in independent watchmaking. The unique Majestic Monkey of 2008, one of the first custom Speake-Marin watches I saw in person Peter was not the only watchmaker I met around that time, but I got to know him better than most other indie watchmakers, as a result of an annual watch fair that took place in Kuala Lumpur, the Malaysian capital. Known as A Journey Through Time (AJTT), the watch fair was staged by YTL Corporation, a Malaysian conglomerate with diversified interests ranging from power generation to luxury shoppi...

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Introducing - The Rose Gold Version of the De Bethune DB25GMT Starry Varius Monochrome
De Bethune DB25GMT Starry Varius De Oct 22, 2024

Introducing - The Rose Gold Version of the De Bethune DB25GMT Starry Varius

De Bethune’s DB25 family can be regarded as the more classical face of the brand, showcasing Denis Flageollet’s passion for traditional watchmaking with a delightful cosmic twist. De Bethune recently unveiled a new version of the DB25GMT Starry Varius in a luxurious rose gold case with its mysterious GMT display signalling time with a rotating […]

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Shining a Light on the A. Lange & Söhne Lumen Collection Teddy Baldassarre
A. Lange & Sohne Sep 18, 2024

Shining a Light on the A. Lange & Söhne Lumen Collection

When A. Lange & Söhne makes a contribution to watchmaking, whether in the areas of technology, design, materials, or any combination of these or other elements, it tends to go above and beyond the call - to challenge itself to reach a little higher, to put its own distinctly Saxon spin on things. This philosophy is evident particularly in the brand’s approach to complications: not just a moon-phase, but a moon-phase that’s accurate for more than a century. Not just a tourbillon, but the first tourbillon with a stop-seconds mechanism. Not just a split-seconds chronograph, but the first “triple split” chronograph to make comparative time measurements of not just seconds and minutes but multiple hours.  It was in that overachieving spirit, no doubt, that Lange developed its own signature illumination system for watch dials, rolling it out in 2010 on the second generation of the groundbreaking Zeitwerk model that it had introduced the year prior. The system, called “Lumen” and patented in 2013, illuminates not only dial elements like hands and indexes in the dark but also components normally hidden beneath the dial’s surface, like date disks and decorated plates, wheels and bridges. Lange’s technical solution to the challenge of charging all of the elements uniformly - luminous-treated surface details like hands, hour markers and subdials, as well as non-treated parts beneath the surface - was a dial made of sapphire and coated with a semi-transparent ...

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First Look - The Favre Leuba Deep Blue Revival, A Remake of a Historical Diver (incl. Video) Monochrome
Favre Leuba Deep Blue Revival Aug 30, 2024

First Look - The Favre Leuba Deep Blue Revival, A Remake of a Historical Diver (incl. Video)

A long-established name in the watch industry, with a deep heritage in crafting some of the most impressive tool watches during the golden era of mechanical watchmaking, Favre Leuba ad to face ups and downs, with multiple owners. Recently, the brand has been revived with veteran industry leader Patrik Hoffmann at its head. Re-launched at […]

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Bulova Precisionist: The Most Underrated Movement in the Watch Industr Teddy Baldassarre
Hamilton had introduced Aug 1, 2024

Bulova Precisionist: The Most Underrated Movement in the Watch Industr

Newcomers to the watch appreciation game can be forgiven for reflexively, and solely, crediting the Japanese with bringing electronics into the mainstream of the watch industry, but the embryonic phase of the technology took place in the United States. And the most accurate electronic movement on the market today emerged from the synergy between one of America's most historic home-grown watch manufacturers and one of Japan's most innovative pioneers of timekeeping technology. It's called the Precisionist, it's exclusive to Bulova, and while you may not have heard of it or know much about it, it's becoming a fixture in several Bulova watches that increasingly demand enthusiast attention. Bulova, founded in New York City in 1875 by Bohemian immigrant Joseph Bulova, was one of the first watchmakers in the world to seriously explore the development of electronics in wristwatch movements. In 1960, just a few years after another American watch manufacturer, Hamilton, had introduced its flawed but groundbreaking electric-powered Ventura (more on that here), Bulova unveiled its own high-tech timepiece, the Accutron Spaceview 214. The watch took its numerical designation from its movement, Caliber 214, a revolutionary mechanism in which the balance wheel, which drives the timekeeping in a mechanical movement, was replaced by a tuning fork, powered by a one-transistor electronic oscillator. This system ensured an oscillation rate of 360 hertz - nearly 150 times faster than tha...

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Hands On: F.P. Journe Élégante “Gino’s Dream” SJX Watches
Patek Philippe Aquanaut minute repeater Jul 9, 2024

Hands On: F.P. Journe Élégante “Gino’s Dream”

Now a legend in his own time, François-Paul Journe is an independent watchmaker who has created some of the most complicated and most ingenious timepieces in contemporary watchmaking. But having quietly previewed it last year, Mr Journe finally launched a watch that is, on its face, surprising for his brand: the Élégante Gino’s Dream. Many brands have “rainbow” watches in their catalogues, but as is always the case with Mr Journe, his “rainbow” creation is done his own inimitable way. Based on his inventive quartz watch, the Élégante Gino’s Dream is set with synthetic gemstones of glass-ceramic composite. The colours and model name are a tribute to the late Gino Cukrowicz (1959-2021), one of Mr Journe’s best friends and a longtime business partner. Initial thoughts With the popularity – and value – of “rainbow” watches, it seems like every watch brand has one in its line-up, from the Patek Philippe Aquanaut minute repeater in rainbow stones from end to end to Tudor’s special edition for the VCARB Formula 1 team. So an F.P. Journe in those colours isn’t surprising, yet the Élégante “Gino’s Dream” is unexpected. As with much he has done, Mr Journe didn’t do a “rainbow” like anyone else. Instead of an exceptionally expensive gem-set watch – a favoured approach as a sure way to increase revenue without boosting production – he created something entry-level, more or less. And the watch has a deeply personal aspect to it – Gino...

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First Look - Three New Editions of the Sporty Bulgari Aluminium Monochrome
Bulgari Aluminium Apr 26, 2024

First Look - Three New Editions of the Sporty Bulgari Aluminium

The launch of the Bulgari Aluminio in 1998 flew in the face of conventional watchmaking with its unusual combination of black rubber and lightweight aluminium. With its graphic solid black and off-white livery, the Aluminio soared in popularity as an attractive, entry-level sports watch with a slick Italian soul. Marking its much-anticipated comeback in 2020, […]

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Introducing - The New And Limited Piaget Polo Date 150th Anniversary Editions Monochrome
Piaget Polo Date 150th Anniversary Apr 12, 2024

Introducing - The New And Limited Piaget Polo Date 150th Anniversary Editions

Yves G. Piaget, the fourth generation of the Piaget watchmaking and jewellery dynasty, launched the sporty-chic Polo watch in 1979. With its ultra-thin gold case and sleek bracelet decorated with horizontal gadroons, the Polo captured the era’s zeitgeist to become a massive hit. In 2016, Piaget gave the Polo a complete makeover, transforming it into […]

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The IWC Fliegerchronograph 3706 - A Trusty Companion And Neo-Vintage Gem Fratello
IWC Fliegerchronograph 3706 - Apr 6, 2024

The IWC Fliegerchronograph 3706 - A Trusty Companion And Neo-Vintage Gem

We are lucky to have reached a phase in the modern industry where the standards of mass production are such that watches can endure all sorts of conditions. The adage “they don’t make them like they used to” hasn’t entirely panned out with watchmaking, at least regarding production quality (design, aesthetics, and luxury culture certainly […] Visit The IWC Fliegerchronograph 3706 - A Trusty Companion And Neo-Vintage Gem to read the full article.

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Citizen Brings an Advanced Moonphase Display to their Line of Eco-Drive Powered Atomic Timekeepers Worn & Wound
Citizen Brings Sep 28, 2023

Citizen Brings an Advanced Moonphase Display to their Line of Eco-Drive Powered Atomic Timekeepers

Celebrating 30 years since the release of Citizen’s first atomic timekeeping watch, the new Tsuki-yoma A-T shows the evolution of the brand’s technical prowess and Citizen’s penchant for looking skyward for inspiration. Named after the ancient Japanese moon god, the Tsuki-yomi collection lives up to its namesake. Informed by a mathematical formula developed by Citizen, this watch calculates the phase of the moon each day from signals received from multi-band radio transmitters. These signals then are interpreted at the 6 o’clock mark of the dial, adjusting as the natural phases of the move wax and wane throughout the month. Technically speaking, that’s not even the most impressive feature of this watch’s use of the Luna Program technology. The watch will also switch the moon phase display to match the view either from the Northern or Southern Hemisphere, leaving wearers to easily navigate from Australia to New Mexico without having to manually change the moon phases yourself.  The dial is finished with a world time subdial in 24 time zones, a perpetual calendar, and day-date functionality at 4 o’clock. The watch comes in three colorways, blue, silver, and red. Each is housed in a 43mm scratch-resistant Super Titanium case with a sapphire crystal, each durably made to be taken on your next adventure. All three references are powered by the atomic timekeeping movement, Eco-Drive 2 Cal. H874, which can run for upwards of 2.5 years on a full charge.  The Tsuki-...

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[VIDEO] Hands-On: the Sequent Supercharger and Elektron Smartwatches Worn & Wound
Seiko Kine Jul 28, 2023

[VIDEO] Hands-On: the Sequent Supercharger and Elektron Smartwatches

Sequent is a Swiss smartwatch brand on a mission. What’s that mission? Well, simply put, it’s to make a smartwatch that watch fans will actually like. No, it doesn’t say that on their website, but after spending some time with two of their models, the Supercharger and the Elektron, that’s the conclusion I’ve come to. You see, these aren’t your typical digital smartwatches, which, let’s face it, unless they come from one of a couple of brands, no one is wearing. Rather, these are analog smartwatches that pair with an app to add some, but not too many, smart features to an otherwise fairly traditional design. To make things even better, they’re automatic, in a manner of speaking. $750 [VIDEO] Hands-On: the Sequent Supercharger and Elektron Smartwatches Case Steel or Titanium Movement Self-Winding Electronic Dial Solid of Transparent Lume Yes Lens Sapphire Strap Various Water Resistance 50m Dimensions 42 x 46.6mm Thickness 14.2mm Lug Width 22mm Crown Buttons Only Warranty Yes Price $750 The two watches I tried both feature Sequent’s “in-house” movement, which charges via motion. Through the case back, you’ll clearly see a rotor, which happens to be made of tungsten, spinning around. However, that’s where the similarities to a typical mechanical movement stop. The rotor spins, but it doesn’t wind anything, rather it generates electricity via magnetic fields and science. This energy is stored and powers the electronics. It’s a bit like a Seiko Kine...

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Editorial: The Geneva Auction Season, November 2022 SJX Watches
F.P. Journe Nov 12, 2022

Editorial: The Geneva Auction Season, November 2022

A much-anticipated series of auctions just concluded in Geneva, the first sale season to take place after financial markets started to crack in mid 2022. All the major auction houses – Christie’s, Phillips, and Sotheby’s – staged sales in the Swiss city, and almost everyone who was anyone turned up (or took part by phone or online). The season’s top performer by the numbers was Christie’s, which sold CHF55.5 million of watches, fees included, largely thanks to the collection of former Ferrari Formula 1 chief Jean Todt. It displaced the traditional number one, Phillips, which sold CHF45.0 million. The Phillips auction at La Reserve. Image – Phillips A few takeaways are immediately apparent in the results. One was widely expected: “hype” watches have come off their highs, often by a third or more. Including obvious candidates like sports watches, namely the Nautilus, Royal Oak, and Overseas, but also brands that enjoyed massive run-ups in value during the pandemic like F.P. Journe. Values are still up from the pre-pandemic lows, but if prices overcorrected on the way up, then it is likely they will do so on the way down. Sotheby’s, for instance, had several dozen examples of various Nautilus and Royal Oak models in its sale, mostly with estimates close to peak values from late 2021. As a result, a third of the watches went unsold. The dip in values was also evident with F.P. Journe, certainly not a “hype” brand but one that enjoy a stellar run during ...

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Roger Dubuis Introduces the Excalibur Sorayama Monobalancier SJX Watches
Roger Dubuis Introduces Jul 19, 2022

Roger Dubuis Introduces the Excalibur Sorayama Monobalancier

Having made it a point to collaborate with contemporary artists – last year the brand recruited tattooist Dr Woo to design a watch – Roger Dubuis has now turned to Hajime Sorayama. Best known for his mirrored, metallic female robots – which were the centrepiece of Dior’s 2019 men’s collection – the Japanese illustrator applied his aesthetic to Roger Dubuis’s signature time-only wristwatch to create the Excalibur Sorayama Monobalancier. The Excalibur is perhaps the quintessential face for the Roger Dubuis of today. Skeletonised and sharply sculpted, the watch – as well as its movement – have been reworked by Mr Sorayama in the manner of his trademark robot drawings. Both the watch case and movement gain the rounded, mirror-polished finish that define Mr Sorayama’s work, which extends to depictions of Mickey Mouse and dinosaurs. A typical Sorayama work: Untitled, 2018. Image – Art Basel Initial thoughts Roger Dubuis’ current offerings are ultra-modern timepieces that are done well in both construction and finish, but they are often overshadowed by their traditional predecessors. That’s a shame because watches such as the Monobalancier are amongst the better examples of a sporty, skeletonised watch. Already original and creative in both the movement and case, the Monobalancier is now made more appealing with the Sorayama touch. The artist has given the watch a makeover that’s subtle yet significant, reshaping some elements and giving most of t...

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Omega x Swatch blast off together on the BioCeramic MoonSwatch collection Time+Tide
Omega x Swatch blast off Mar 23, 2022

Omega x Swatch blast off together on the BioCeramic MoonSwatch collection

Standing in the Omega HQ in Bienne, Petros Protopapas is visibly excited. The Brand Heritage Director of Omega is holding forth under a vast cosmic backdrop that depicts the planets in technicolour detail in a star-lit sky. “This revolutionises the Swiss watch industry for me,” declares Petros with tangible emotion in his voice. “This is what … ContinuedThe post Omega x Swatch blast off together on the BioCeramic MoonSwatch collection appeared first on Time+Tide Watches.

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Review: The New Vacheron Constantin Traditionnelle Complete Calendar Openface Deployant
Vacheron Constantin Traditionnelle Complete Calendar Open... Jan 3, 2022

Review: The New Vacheron Constantin Traditionnelle Complete Calendar Openface

The complete calendar is a complication that is, in itself, a sum of other complications, namely the day, date, month, and moon phase. Not to be confused with the triple calendar (which does without the moon phase), the complete calendar is one of horology’s most practical and poetic displays. In the realm of luxury watchmaking,Read More

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Prepare to be mesmerised by the dial of the Laine 1817 engraved first series Time+Tide
Jul 7, 2021

Prepare to be mesmerised by the dial of the Laine 1817 engraved first series

Torsti Laine is a relatively fresh face on the independent watchmaking scene, releasing his first watches back in 2016, but he’s quickly made a name for himself  by offering affordable and customisable watches. Born in Finland, Laine was a computer programmer before he turned his hand to watchmaking, enrolling in the Kelloseppäkoulu Finnish School of … ContinuedThe post Prepare to be mesmerised by the dial of the Laine 1817 engraved first series appeared first on Time+Tide Watches.

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INTERVIEW: What we learnt from Nick English about Bremont’s grand plans for The Wing Time+Tide
Bremont s grand plans Apr 15, 2021

INTERVIEW: What we learnt from Nick English about Bremont’s grand plans for The Wing

Editor’s note: A few weeks after Bremont opened the doors of its impressive new watchmaking facilities, The Wing, our European editor Mike Christensen was treated to a guided tour from the British brand’s co-founder Nick English, to see what all the fuss is about. Gobsmacked, absolutely gobsmacked. It was like someone had transported me to … ContinuedThe post INTERVIEW: What we learnt from Nick English about Bremont’s grand plans for The Wing appeared first on Time+Tide Watches.

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Hublot Classic Fusion Takashi Murakami All Black: It Will Make You Smile Quill & Pad
Hublot Classic Fusion Takashi Murakami Mar 24, 2021

Hublot Classic Fusion Takashi Murakami All Black: It Will Make You Smile

Hublot brings contemporary art of a new kind to the horological scene with the Classic Fusion Takashi Murakami All Black. Artist Takashi Murakami loves to fuse animation and manga with traditional Japanese techniques such as gold leaf on toys, fashion, and you name it – which fits well with the “The Art of Fusion” motto from Hublot. And, on top of it, this happy piece of horological art will make you smile.

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Up Close: S.U.F. Sarpaneva x Moomin SJX Watches
Sarpaneva Oct 24, 2020

Up Close: S.U.F. Sarpaneva x Moomin

Finnish independent watchmaker Stepan Sarpaneva is famous for his frowning moon “face”, an instantly recognisable emblem of contemporary watchmaking. But he also makes more affordable watches under the S.U.F. Helsinki label, which recently launched the S.U.F. Sarpaneva x Moomin, a cartoon watch that is seriously good. Created to celebrate the 75th anniversary of Moomin, a series of books and comics by Finnish author Tove Jansson, the Moomin watch is based on the S.U.F. 180, a fuss-free three-hander that’s inspired by vintage military-issue watches, but dressed up with a three-layer dial hand painted in multiple shades of Super-Luminova. Even in moderately low light, the dial glows in technicolor glory – that alone is worth the modest price of admission. Initial thoughts The S.U.F. Sarpaneva x Moomin is different and compelling, but easy to wear and put together notably well. Specifically, the dial and case are executed to a high level. The dial is three layers, and then hand finished and hand painted, while the case is a slim but robust construction that is finished skilfully. And the Moomin watch retailed for €5,000, or about US$5,900 – making it excellent value for money. The quality and detail of the dial – think of it as affordable metiers d’art – is especially outstanding for the price. Admittedly, Moomin has no particular resonance for me – and won’t for anyone who isn’t a fan of the comic – but the dial in itself is appealing. It’s qu...

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