Worn & Wound
Vero Celebrates 80 Years of Smokey Bear
Founded in 2015, Vero Watch Company is dedicated to creating well-built, durable, and reliable watches at affordable prices. All of their watches improve on the models that came before them. In 2020, this continuous development led them to partner with trusted Swiss manufacturers held to the strictest quality control guidelines. They are passionate enthusiasts who meticulously create watches for dedicated collectors, and this passion also extends to their commitment to sustainability and environmental initiatives. One of these initiatives involves protecting our forests. Last summer, Vero launched a pair of Smokey the Bear watches in stainless steel, with 10% of all sales benefiting the US Forest Service. Piggybacking on the success of these two sold-out models, Vero is releasing two new ones to commemorate Smokey’s 80th anniversary. However, these new ones are made of bronze instead of stainless steel. The story of Smokey is quite interesting. To understand his significance, it’s essential to know a bit about his history. Smokey’s origins can be traced back to World War II when there were limited numbers of firefighters due to wartime demands. This left communities to deal with wildfires as best they could. The U.S. Forest Service established the Cooperative Forest Fire Prevention (CFFP) program to address this issue. The program aimed to educate the public about the dangers of forest fires. They selected a bear as the program’s mascot and drew inspiration from th...
