Inside Soprod: Where Mechanical Movements are Made
About two hours away from Geneva, heading north and a touch east, just along the border with France, you’ll find the Jura region of Switzerland. One of the fabled centers of Swiss watch production, the scenery is idyllic, and the towns are old, small, and quiet. Compared to the urban centers of Geneva, Basel, Zurich, and Biel/Bienne, it would be considered rural, even if it is only a short distance away. And yet, this pastoral scene belies what is happening in many of the buildings dotted along the landscape. Inside, raw metals are transformed into incredible mechanisms and luxury goods through processes that are both coarse and delicate. In short, it’s where watches get made. On the tail end of my trip to Watches & Wonders 2025, rather than heading straight home, tired and needing a watch detox, I took a short trip to Jura to visit not a watch company, but a movement manufacturer: Soprod. Founded in 1966, as of 2008, Soprod has been part of the Festina group, and is one of a small handful of third-party, Swiss-made movement suppliers. Although the company undertakes behind-the-scenes development for large luxury brands, including module design, it is known among watch enthusiasts as an alternative to ETA and Sellita, one that is becoming increasingly prevalent among indie brands. The post Inside Soprod: Where Mechanical Movements are Made appeared first on Worn & Wound.
Fratello
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