Revolution
Cartier: An Origin Story
We rewind back to the very beginnings of Cartier’s most iconic collections, the Santos, the Pasha and the Tank Asymétrique.
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Revolution
Time+Tide
VIDEO: A closer look at the 2020 Cartier collection
There are hundreds of emotions that flood through you when looking at a Cartier watch. Authentic historical contributions to aviation timekeeping, coupled with more than 170 years in the jewellery industry, shrouds the French name in an air of romance, adventure and audacious style. With few models is this truer than the Santos-Dumont, originally designed … ContinuedThe post VIDEO: A closer look at the 2020 Cartier collection appeared first on Time+Tide Watches.
Deployant
New: Cartier Novelties for 2020 with Editorial Commentary
We bring you the Cartier novelties for 2020, which include a relaunch of the historical Tank Asymétrique, and new variants for the Santos collection.
Time+Tide
Everything you need to know about the Cartier 2020 collection
Make no mistake, the Cartier 2020 collection is a cracker. Last year we were offered a smaller collection of watches that focused on the Santos and Tonneau shapes, but this year we get most of that and much, much more. The latest releases from Cartier are broken down into five distinct collections, but there’s also … ContinuedThe post Everything you need to know about the Cartier 2020 collection appeared first on Time+Tide Watches.
SJX Watches
Cartier Introduces Maillon de Cartier
Cartier was a maker of fine jewelry long before it became a significant watchmaker in the 20th century when it unveiled the Santos-Dumont in 1904, which was the first wristwatch designed specifically for men. Today it continues to straddle both horology and watchmaking, having just unveiled the latest generation of the Santos-Dumont, and now, the Maillon de Cartier. French for “link”, maillon, is already used for a line of Panthère de Cartier jewelry that is characterized by, well, links. It is an apt description – the rings, bracelets, and necklaces are characterized by the use of tightly interlocking links as a central design motif. This very design language is carried over – with a twist, literally – to the new line of wristwatches, Maillon de Cartier. The new line is defined by a juxtaposition of curves and angular faces – essentially twisted links. The seamlessly integrated bracelet is composed of offset links that echo the shape of the bezel. The case, measuring 16 mm by 17 mm and standing 6.8 mm, is entirely mirror polished and framed by a hexagonal bezel that is integrated into the bracelet, accentuating the slimness of the watch while also emphasizing its sculptural quality. The dial is typical Cartier style: a silvered finish, blued steel sword hands, and stylized Roman numerals. Because of the small size of the dial, the Cartier “secret signature” is not incorporated in “VII” as is tradition. Maillon de Cartier is made up of six references i...
SJX Watches
Business News: Cartier Launches 8-Year Warranty for Watches
Cartier has just announced Cartier Care, an online platform to enhance its client service, most notably with the debut of an extended, eight-year warranty for all watches. Cartier Care was rolled out quietly last year on a small scale when it was offered only to buyers of the new Santos de Cartier wristwatch, but is now offered to all clients. The programme includes a complimentary battery swap that replaces existing batteries with a new generation of extended-life batteries, as well as services like bracelet sizing, all of which can be arranged online. Additionally, Cartier is working on growing the range of services to include personalisation of various items, ranging from engraving on watch case backs to the embossing of initials on jewel boxes. But most significant is the extended warranty, which started on November 12, 2019. In order to received an extended warranty, watch owners have to register on the Cartier Care website. All watches that are still under the original warranty of two years are eligible for a warranty of up to eight years in total. Specifically, it means the warranty extension is an additional six years, on top of the original two. To register and find out more, visit Cartier Care.
Revolution
SIHH 2019: Cartier delights with Beauty
Cartier had a big showing at SIHH 2019, fielding no less than 75 new references which included fetching re-workings of brand staples such as the Baignoire and the Santos.
Time+Tide
INTRODUCING: The Cartier Rotonde de Cartier Mysterious Day & Night Watch
Cartier may be better known for simple timekeeping classics like the Tank or the Santos. But it’s no secret that the French maison also hosts a history full of complicated – and equally as iconic – designs. In fact, even before the Tank or the Santos were the style icons they are today, Cartier were … ContinuedThe post INTRODUCING: The Cartier Rotonde de Cartier Mysterious Day & Night Watch appeared first on Time+Tide Watches.
Time+Tide
ADVENT CALENDAR 2016: December 10 – The Cartier Drive de Cartier
On the 10th day of Christmas, my true love gave to me… the new Cartier model that caught a lot of people’s attention this year in watches. The Drive manages to be both masculine and refined, deviating from the Cartier single shape theory that usually has you choose between square (Santos), round (Ballon Bleu) and … ContinuedThe post ADVENT CALENDAR 2016: December 10 – The Cartier Drive de Cartier appeared first on Time+Tide Watches.
Revolution
Tank Louis Cartier Sapphire Skeleton Watch: Transparency At Its Best
Over the years Cartier has build a stunning collection of skeleton watches. Transparency has been an integral part of the Maison’s style for decades, from the first mystery clocks created in 1912 to the skeletonised movements of the 1930s. And recently for the Fine Watch Making Collection, La Maison created the Santos 100, Santos Dumont, […]
Revolution
Santos Dumont; ‘Paint It Black’ !
Last January Cartier released the Santos Dumont Skeleton in Pink gold, which is a really sweet watch, but in 2011 the more edgy Santos Dumont Skeleton, was also presented, in a totally black case, with a black alligator strap. As someone that really likes black watches, this model kept me awake for quite some time. […]
Revolution
A Case Of A Different Shape; Tortue de Cartier
The Tortue; not as famous as the Tank or the Santos, but certainly as important, historically. The sensual shape of the first Tortue case was created in 1912 and was in fact, after the Santos Dumont and the Tonneau, Cartier’s third watch model. 1912, To be exact, so that’s now 100 years ago and although […]
Revolution
Visiting Cartier’s TimeArt Exhibition In Shanghai
The most important employee for Cartier in Shanghai is a quiet, modest lady with a rag. It is her job to keep the exhibition cabinets clean and transparent, and that sounds a lot easier than it is when inside these cabinets are the finest watches, clocks and objects of art that Cartier has created throughout […]
Revolution
Cartier Time Art – ‘Mechanics Of Passion’ – Now in Shanghai!
Cartier’s Time Art exhibition has arrived in Shanghai. After the show at the Bellerive Museum in Zurich in 2011 and at the ArtScience Museum at Marina Bay Sands, in Singapore in 2012, Time Art is back in Asia with a new exhibition of remarkable vintage watches and clocks. – Power Station Of Art, Shanghai – […]
WatchAdvice
Does Cartier’s Tank Américaine Live Up To The Legacy? (Review)
The short answer: Yes! The Cartier Tank Américaine is a standout watch that looks and feels a lot more versatile than it lets on. Let’s find out why! What We Love: A versatile yet elegant design A sportier remix of a legendary icon Wears comfortably on the leather strap What We Don’t: Readability suffers in the first and third quarters The crown is small and fiddly Where’s the display caseback? Overall Rating: 8.5/10 Value for Money: 8/10 Wearability: 9/10 Design: 9/10 Build Quality: 8/10 I think that, since I began working at WatchAdvice, my opinion on Cartier has changed the least. I’d already heard so much about it from every corner of culture; rap songs and rom-coms sing equal praise of the Parisian powerhouse. So, when this opportunity came along, it simply allowed me to get closer to a brand I had already learned to appreciate. With closeness, though, comes closer scrutiny. Cartier bears the weight of a rich legacy on its shoulders, and even the smallest deviation can have Cartier fans questioning their loyalty. Its model lines, in both jewellery and watchmaking, have become so iconic that remixing them is a massive risk. Getting it wrong, depending on who you ask, is intolerable. These are the stakes Cartier faces with the Tank Américaine. How could they possibly change the formula of such a universally popular watch collection while preserving the original DNA? That’s what I aimed to find out when I took the Tank Américaine for a spin some time ago...
Hodinkee
Business News: The Importance Of Being Cartier
Among top-level, mainstream Swiss-made watch brands, few can match Cartier's performance over the last half-decade. The Paris-based jewelry marque has vaulted ever higher to become the second biggest watch brand by sales, according to analyst estimates from both Vontobel and Morgan Stanley. While the jewelry unit of Cartier remains its primary driver, analysts say estimated sales from the watch division grew about 10% in 2025 to exceed CHF 3 billion, up from less than CHF 2 billion in 2019. What's perhaps more notable is the performance of Cartier's watch division relative to the broader market. As most brands have surfed the undulating wave of the post-COVID boom, followed by a downturn in demand, Cartier's watch unit has outpaced the market while remaining relatively affordable and accessible, with prices averaging about CHF 6,000 per watch and implementing lower price increases than most competitors, according to analysts. That has allowed Cartier to consolidate its position as one of just a handful of high-volume, long-established, and approachable-priced brands that are top choices on mainstream watch consumers' want lists, particularly among younger buyers. Tortue Chronographe Monopoussoir with oversized "XII". At the same time, Cartier has also grown in standing among watch enthusiasts and collectors, with prices for models on the secondary market gaining 8.6% in a year, according to WatchCharts.com's Cartier index. Auction results for vintage pieces have performe...
Fratello
Fratello’s Top 5 Alternatives To The Cartier Tank Louis Cartier
Another Friday, another list. This week, we search for the best alternatives to the classic Cartier Tank Louis Cartier. This industry icon dates back to 1922 and has become one of the most imitated watches in the world. That’s more than enough reason to look at a list of five alternatives that didn’t just copy […] Visit Fratello’s Top 5 Alternatives To The Cartier Tank Louis Cartier to read the full article.
Worn & Wound
Cartier Highlights Some Luxurious Bracelets with their Watches & Wonders Releases
The Cartier appointment at Watches & Wonders this year was, as always, a dizzying experience. The incredible breadth of the collection is unlike anything you’ll see at Palexpo during Watches & Wonders week, and it always amazes me how freely these incredibly valuable, intricate creations are freely passed around a table of watch media types to handle, photograph, and try on. It would be absolutely impossible to run down everything we were shown in our meeting, but I keep coming back to a selection of releases that zero in on Cartier’s unique bracelet making capabilities. This is not something I normally expect from Cartier, but maybe I should. I think for the most part we recognize Cartier as masters of design and shape – there have been so many great case designs over the brand’s history it’s impossible to recount them all here. Some have become genuinely iconic and some have been a bit lost to history, but their ingenuity and creativity is second to none and they have the reputation they deserve as a design first brand for good reason. In our mind’s eye, collectively, we typically see these watches on straps. But for certain references a bracelet is key to understanding not just the visual design language, but in how these watches wear. Because a great bracelet doesn’t complete the look of a watch, it makes or breaks the experience of having it on your wrist, and can take a watch from being a beautiful design object to something you’d actually want to...
Time+Tide
Cartier Watches and Wonders 2026: Our TOP 5 picks (from 70 releases!)
This year, they trimmed it back — "only" 70 SKUs. And yet, somehow, we still had to fight to keep our TOP Cartier watches list to five.
Deployant
Live from WWG26: highlights of the new releases from Cartier
Cartier, the manufacture of shapes flexed their muscles in this year’s WWG26 releases. We picked 4 our favourites as the highlights.
Monochrome
First Look – The New Cartier Privé Crash Skeleton in Platinum
The iconic distorted profile of the Cartier Crash returns in 2026 as part of a trio of emblematic shaped watches in the Cartier Privé – Les Opus annual capsule. Cartier has selected the Tank Normale, the Tortue Chronographe Monopoussoir, and the Crash Squelette as candidates for its 10th Opus, all revisited in platinum cases, a […]
Monochrome
First Look – The Cartier Privé Tortue Monopoussoir Returns with CPCP-Inspired XII Dial
Among other watches presented in Geneva this week, Cartier unveils a new interpretation of one of the brand’s celebrated models, the Tortue Monopoussoir Chronograph, to expand its highly desirable Cartier Privé collection. Following the model’s praised return in 2024, the brand introduces a platinum edition with a dial inspired by the Collection Privée Cartier Paris […]
SJX Watches
Cartier Privé Les Opus is a Trio of Greatest Hits
Cartier’s crowd favourite Privé line is now 10 years old and the jeweller is returning to its greatest hits for the occasion with two offerings, the first being the flagship Cartier Privé Les Opus. “Opus” is a trio of watches, all in platinum, each being of the most desirable models in the Privé collection – Tank Normale, Tortue Chronographe Monopoussoir, and Crash Squelette. Both the Tank Normale and Tortue Monopoussoir are variants of earlier models, retaining the same case and movement as before, but now with silvered dials featuring red markings. The Crash skeleton, on the other hand, is a new model powered by a new calibre, the 1967 MC, a hand-wind movement with hand hammered bridges. The Crash skeleton is limited to 150 pieces, while the other two models are regular production The second anniversary trio is Cartier Privé La Collection, yet another trio of greatest hits, but in yellow gold and not limited edition, which we’ll detail in another story. Cartier Privé La Collection made up of the Tank Cintree, Tank Normale, and Cloche Initial thoughts It is now a given that Cartier will mine its rich archive for new launches and Les Opus is exactly that. Given the strength of Cartier’s iconic designs, all three watches in the collection are appealing, with the Crash being a little more novel than its siblings in the line-up thanks to its skeleton movement. None of the three watches win any awards for imagination or innovation, but that is arguably besides...
Monochrome
First Look – The Comeback of the Cartier Roadster Collection
Brands are fully aware that mechanically minded car enthusiasts tend to appreciate mechanical watches, leading to countless sponsorship gestures and collaborations. After a 14-year hiatus, Cartier is set to delight petrolheads with the return of its automotive-inspired Roadster. Renowned as the master of shaped watches, Cartier’s curvaceous, streamlined Roadster has been refined by a team […]
Time+Tide
Cartier’s driving watch is gone from the rear-view mirror: the Roadster is back in steel, two-tone, and gold (live pics)
Cartier relaunches the Roadster in Medium and Large sizes, spanning seven new references in a mixture of metals.The post Cartier’s driving watch is gone from the rear-view mirror: the Roadster is back in steel, two-tone, and gold (live pics) appeared first on Time+Tide Watches.
Time+Tide
Cartier lifts the covers off new burgundy beauties and golden gems for the 10th Privé Opus (live pics)
Cartier's grail collection, with new Privé Les Opus Crash, Tortue Chronographe Monopoussoir, Tank Normale, Cloche de Cartier, & more.The post Cartier lifts the covers off new burgundy beauties and golden gems for the 10th Privé Opus (live pics) appeared first on Time+Tide Watches.
Fratello
Just When I Thought It Couldn’t Get Better: Cartier Privé Tank Normale, Tortue, And Crash Squelette
With this year’s Cartier Privé release, the brand marks the 10th yearly Privé drop by revisiting three of its most iconic shapes. The Tank Normale, Tortue Chronographe Monopoussoir, and Crash Squelette return in a platinum execution with burgundy accents. In 2024, I spent time with the Tortue Monopoussoir Chronograph and came away genuinely impressed. That […] Visit Just When I Thought It Couldn’t Get Better: Cartier Privé Tank Normale, Tortue, And Crash Squelette to read the full article.
Fratello
The Cartier Roadster Comes Roaring Back: It’s Ready To Roll In Two Sizes
Sometimes, a watch release makes you feel old. The Cartier Roadster now comes roaring back, but I couldn’t help but think it hadn’t been that long since it debuted. Well, it turns out the launch of the first Roadster was 24 years ago. Anyway, Cartier has just announced a revised collection that maintains the automotive-inspired […] Visit The Cartier Roadster Comes Roaring Back: It’s Ready To Roll In Two Sizes to read the full article.
Two Broke Watch Snobs
Timex’s New Affordable Dress Watch Borrows Its Best Ideas from the Cartier Tank
Timex revives a 1976 archival silhouette with the Timex Lexington Reissue, a $149 affordable dress watch with clear Cartier Tank DNA.
WatchAdvice
Reviewing The Ballon Bleu de Cartier: A Unique Take On Your Classic Round Watch
In a world of round watches, the Ballon Bleu de Cartier stands out thanks to its unique design, as only Cartier can! What We Love: The unique style that is very Cartier The great-looking dial that stands out on the wrist Ease of wearing at 36mm for a variety of wrist sizes What We Don’t: The double-folding friction clasp could be upgraded to a push button in this model While unisex, some with larger wrists will most probably need to upgrade to the 42mm The crown was slightly harder to access to change the time for me Overall Rating: 8.25 / 10 Value for Money: 8/10 Wearability: 9/10 Design: 8/10 Build Quality: 8/10 When people think of Cartier watches, the first thing that usually comes to mind is a maker of shapes. The brand has built much of its identity around distinctive case designs rather than traditional round watches, with icons such as the Santos, Tank, Tortue, Crash and Cloche, to name a few, all standing out as examples of Cartier doing things a little differently. That approach to design has long set the Maison apart from many other watchmakers who tend to lean more heavily on classic round cases. So when Cartier introduced the Cartier de Ballon Bleu in 2007, it represented something slightly different for the brand. On paper, it’s a round watch, which might sound straightforward enough, but as with most things Cartier, it’s not quite that simple. Rather than just producing a traditional circular case, Cartier added its own distinctive twist with the n...