Worn & Wound
Unimatic and The Armoury Celebrate a Pair of Anniversaries with a New Limited Edition Modello Cinque
It’s well understood that anniversaries in the watch world are fertile ground for new projects. We see it on what amounts to a weekly basis at this point, brands celebrating milestones for collections, movements, and of course the founding of the brand itself. Collaborations are also at the heart of pushing new products to watch enthusiasts, which again needs no further explanation at this point. So in that sense, the new limited edition release from Unimatic in partnership with the Armoury should be the least surprising thing ever. It’s a watch that represents the continuation of a collaborative relationship and a celebration of a pair of anniversaries. The Armoury, the menswear retailer founded by Mark Cho, turns 15 this year, the same year that Unimatic turns ten. It’s a good opportunity to reflect on the impact both the Armoury and Unimatic have had in the watch space in that time. Unimatic has developed into one of the leading design focused, approachable, independent brands. Like Ming, Fears, and a small handful of other brands that have hit their stride in roughly the same time period, they have an unmistakable aesthetic that is recognizable from across a room, as well as a committed contingent of fans that hang on every new release. And while the Armoury did not begin as an outpost for watches, it’s become an important part of the community thanks to Mark Cho’s genuine dedication to watches. He’s a true collector and admirer of great watches (at all p...
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