Swatch Introduces the James Bond 007 Collection
Ahead of the upcoming James Bond film No Time to Die, Swatch has unveiled the Swatch X 007 capsule collection. Each of the watches in the line-up are inspired by the elaborate title credits and artwork that have become a signature of the James Bond film franchise. The collection takes inspiration from films across the decades, ranging from classics like Dr No, On Her Majesty’s Secret Service, Moonraker, and Licence to Kill, to recent instalments like The World is Not Enough and Casino Royale. Swatch is no stranger to the British super spy, having launched several 007 collections over the years, some of which have gone on to collectors’ items. Amongst the most successful editions is the James Bond 40th anniversary set of watches presented in a briefcase of 2002, the 22-piece collection of watches modelled on notable Bond villains of 2008. The 007 Villains collection (left), and the anniversary briefcase. Photo – Sotheby’s From Connery to Craig Each packaged in a box resembling a VHS cassette tape – something consumers below a certain age will probably not recognise – the watches in the Swatch X 007 collection are offered in two sizes, depending on the model. The watches inspired by Licence to Kill and Casino Royale are in the original, 34 mm “Gent” case, while the Moonraker, Dr No, The World is Not Enough, and On Her Majesty’s Secret Service editions are a more modern 41 mm and presented in the “New Gent” case style. Licence to Kill and Cas...