SJX Watches
Anordain’s New Model 1 Combines Porcelain Dial and Custom Font
Best known for its affordable watches with fired enamel dials, Anordain is diversifying its offerings with the Model 1 Porcelain. Sporting a traditional porcelain dial, the new Model 1 showcases a brand-new, custom font that’s a twist on the traditional Breguet style, reflecting the brand’s focus on the finer details of design. Beyond a new design direction for the Scotland-based Anordain, the Model 1 is also represents a scaling up of its business. While the porcelain dial is made the old fashion way – painted by hand with a clay-based mixture – it can be produced at a higher rate than Anordain’s enamel dials, making the new Model 1 accessible both in terms of price and availability. Initial thoughts The Model 1 Porcelain is interesting from a business perspective. It underlines Anordain’s growth, as well as the brand’s strategy for dealing with its growth. Scaling up production sizeably while still preserving its speciality of traditional, artisanal-type dials is a prudent approach that maintains the brand’s identity. The Model 1 Porcelain, however, is not an industrial product. Rather, it retains the quirky character typical of Anordain’s watches. The watch is still typical Anordain with its clean design and thoughtful details. The dial and typography are appealing, especially with accents like the five-minute numerals and railway-like minute scale. The seemingly mismatched hands leave me with mixed feelings, but the whole is still attractive. The opti...
