SJX Watches
Artisans de Genève Unveils the Submariner Moon Phase
A custom shop best known for its extensively reworking of popular sports watches – occasionally created in collaboration with celebrity sportsmen – Artisans de Genève has a diverse portfolio of work that range from the intriguing to the mystifying. Certainly one of its more intriguing timepieces is the Sea Shepherd Challenge, a Submariner with a moon phase display surrounded by much aventurine glass that was commissioned by the founder of the eponymous marine conservation group. Initial thoughts Aftermarket customisation of fashionable watches is common. It can often be merely opportunistic, with customisers taking advantage of the watchmaker’s well-established brand and design. Rarely are customised watches interesting in a technical sense. The Sea Shepherd Challenge is interesting, being a mechanical customisation rather than the change of colours that’s the usual formula applied to such watches. It incorporates an oversized moon phase display (driven by a mechanically simple, but elaborately-constructed mechanism going by this animation), along with an aventurine-glass dial and bezel insert. Add to that the added decoration to the movement, and the watch does have its appeal. The customisation alone costs about US$35,000 (and the client either provides the watch or purchases one), which is probably too much for the work done, but within reason given the benchmark prices of such customised watches. A mariner’s watch This customised Submariner was a request...
