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New: Swatch Year of the Dragon collection
Swatch releases 5 new watches to celebrate the Year of the Dragon, inspired by neon colours of Asian city street lights and signs.
Results for The 1985 Swatch Consolidation
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Hodinkee
Introducing: The Swatch X Blancpain Scuba Fifty Fathoms Is Real – And It Has Arrived (Video + Live Pics)
Dubbed the "Scuba Fifty," the latest collaboration from the Swatch Group is ready to produce complete pandemonium on September 9th.
Monochrome
Opinion – Our take on the Swatch x Blancpain Bioceramic Scuba Fifty Fathoms
A few months ago, Swatch and Blancpain introduced the Swatch x Blancpain Bioceramic Scuba Fifty Fathoms. Yup, quite a mouthful. It’s effectively the follow-up of the Moonswatch, which can be seen as Swatch’s take on the Omega Speedmaster. We didn’t cover it on MONOCHROME for obvious reasons (it’s a quartz watch…) despite being a huge […]
Worn & Wound
Swatch and The Simpsons Meet for a Watch Honoring the Long Running Series
I am an unabashed fan of Swatch. I’ve always loved Swatch watches, and as I’ve gotten deeper and deeper into the hobby over the years, my appreciation for them has only grown. They occupy a position that only a few other brands can claim, which is that they’re both an entry point into the hobby, and an arena for very serious collecting. Seriously, Swatch collecting is almost a separate category from watch collecting entirely, and requires a completely different base of knowledge, and, often, an appreciation for things that more mainstream collectors don’t often think about (like packaging, to name just one example). Swatch has been on something of a roll lately in my opinion, releasing a slew of watches that are genuinely interesting and visually striking, and sometimes paying homage to the brand’s early days in unexpected ways. One of my favorite pastimes around here is calling out the great things Swatch does besides the neverending collaborations with their luxury group siblings (it’s no secret that I’m not the biggest fan of the MoonSwatch and new Blancpain collabs), and a recent release, a collaboration of a different sort, caught my eye. Yes, Swatch has a new watch featuring classic iconography from The Simpsons, one of the most omnipresent pieces of pop culture in our lives over the last three decades. It’s a perfectly cromulent watch if there ever was one. The Seconds of Sweetness watch uses Homer’s famous pink donut as a motif, with ever pres...
Worn & Wound
Our First Reactions to the Swatch X Blancpain Scuba Fifty Fathoms
Has the new Swatch X Blancpain Scuba Fifty Fathoms completely taken over your Instagram feed? It has for us. Ever since the watch was teased via a cryptic newspaper ad a little over a week ago, speculation has run rampant about just what Swatch might be up to this time. Their follow up to the Uber-successful MoonSwatch is a bio-ceramic timepiece in much the same vein, but sub oceans for planets, and the mighty Fifty Fathoms for the Speedmaster. Here, the Worn & Wound editorial team reacts to the latest Swatch, sure to generate not just long lines this weekend, but red hot takes for months on end. Zach Weiss Can lightning strike twice? It can if you build a large enough lightning rod, or so the folks at Swatch believe. When the MoonSwatch launched last year, there was a lot of speculation as to whether or not they would do something similar with another brand. Another “crossover for the people,” to be kind. The Blancpain Fifty Fathoms always seemed like the most likely candidate as, well, there aren’t many other truly iconic watches under the Swatch umbrella. At least, not on the scale of the Speedmaster. A year and a half-ish later, we know the answer. My first reaction wasn’t “wow, I can’t believe they did it again!” It was “already?”. Yeah, I’m not surprised Swatch would try to double down on their most successful launch, not just recently, but, like, ever, I was just surprised it was so soon. The Moonswatch has had an odd life cycle that I would hard...
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OMEGA x SWATCH Over Hyped? I tried to get the new MoonSwatch Speedmaster It didn't go as planned...
Time+Tide
Swatch x Blancpain collab has debuted. But will it have the same lasting momentum as the MoonSwatch?
Well, considering the big launch yesterday I think we all know what the news of the week is: the new Swatch x Blancpain BioCeramic Scuba Fifty Fathoms collection. The Swatch x Omega MoonSwatch was a groundbreaking collaboration. Upon its debut, not only did it shake up watch enthusiasts, it also affected the mainstream. Genuine collectors … ContinuedThe post Swatch x Blancpain collab has debuted. But will it have the same lasting momentum as the MoonSwatch? appeared first on Time+Tide Watches.
SJX Watches
Blancpain and Swatch Team Up on the $400 Bioceramic Scuba Fifty Fathoms
In a long expected move after the success of the MoonSwatch, Swatch with its sister brand Blancpain for another colourful wristwatch modelled on a historical timepiece. The Swatch x Blancpain Bioceramic Scuba Fifty Fathoms pays homage to Blancpain’s iconic dive watch of the same name, which celebrates its 70th anniversary this year. The Scuba Fifty Fathoms collection consists of five watches in different colours, each representing one of the five oceans of the world. Inside the plastic-ceramic composite case is a Sistem51 automatic movement, a nod to Blancpain’s historical motto of “Since 1735 there has never been a quartz Blancpain watch”. Priced at US$400, it will be available at select Swatch boutiques starting September 9, 2023. The movement of each is decorated to match the model Initial thoughts On its face, the Scuba Fifty Fathoms is a charming reinterpretation of Blancpain’s signature dive watch, making a historical model more accessible. Given the niche nature of the vintage original, the Scuba Fifty Fathoms will certainly not inspire the same fanatical enthusiasm as the MoonSwatch, but it will introduces Blancpain’s distinctive sports watch to a wider range of clients. Conversely, the Scuba Fifty Fathoms might not bring much advantage to Blancpain, a brand that has lost market share in its segment of luxury mechanical watches for a variety of reasons, none of which are alleviated by this launch. Furthermore, the new Swatch collaboration raises ques...
Hodinkee
Introducing: The New Swatch Bioceramic What If? Collection Imagines An Alternate 1980s At Under $150 (Live Pics)
The original Swatch was round, but what this watch presupposes is…what if it wasn’t?
Worn & Wound
Swatch Debuts the Big Bold Irony Collection, Combining Steel and Bioceramic
Summer is in full swing, cool and casual is the name of the game, and for Swatch that means bigger and bolder watches. Big Bold Irony, that is. For the first time, the brand is bringing its Irony treatment to the Big Bold lineup in the form of five new watches. The Irony collection was originally conceived in the 1990s as a premium offering featuring cases made from metal, and indeed, the new Big Bold Irony watches are fitted with stainless steel cases. They are also the first to combine steel with Swatch’s proprietary Bioceramic. There’s no getting around the fact that these watches truly live up to their namesake. At 47mm wide, they undoubtedly make a statement. Swatch has cleverly shaped the lugs, which start towards the underside of the case and curve sharply downwards, resulting in a case length of just 44.8mm. This is identical to the current Big Bold collection and is remarkably wearable for a wide audience. In fact, the only difference in dimension between these and the standard Big Bolds is thickness: the new Irony watches are 13.3mm thick as opposed to 11.75mm in plastic. Swatch’s design choice of keeping the crown at 2 o-clock ensures it will never dig into your wrist, and at 108 grams (with a quartz movement), these watches can easily be worn all day, every day, which is kind of the point. With five options of summery colors – Dark Irony (Black), Azure Blue Daze, Red Juicy, Mint Trim, and Bolden Yellow – you will have no trouble finding one that match...
Time+Tide
Ed Sheeran hands out free pizzas while wearing a six-figure “Paul Newman” Rolex Daytona ref. 6263
If you’re a budding watch-spotter, Ed Sheeran is the gift that just keeps on giving. Highlights in his watch box include the Patek Philippe Ref.1518 – the first serially produced perpetual calendar chronograph in the world of which just 281 were produced – and the Patek Philippe Ref.5208P-001, a platinum-cased grand complication that is valued north of … ContinuedThe post Ed Sheeran hands out free pizzas while wearing a six-figure “Paul Newman” Rolex Daytona ref. 6263 appeared first on Time+Tide Watches.
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Introducing the Swatch Sistem51 PETITE SECONDE Blue or Black Dials Swiss Automatic 42mm
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New: Swatch’s latest novelties in the Art Journey Collection
Swatch releases new watches in the next chapter of their Art Journey Collection featuring famous and important works from selected galleries.
Time+Tide
The Swatch x Omega MoonSwatch Moonshine FAQ is not a joke. Here’s proof
Ok. So we just published a story on the new Swatch x Omega MoonSwatch Moonshine, honing in on the reactions we compiled upon its unveiling. In the story, Zach touched upon a cheeky FAQ list we shared on Instagram. Interestingly, while we disclosed this was genuinely a Swatch-supplied frequently asked questions list, its rather playful … ContinuedThe post The Swatch x Omega MoonSwatch Moonshine FAQ is not a joke. Here’s proof appeared first on Time+Tide Watches.
Time+Tide
Your reactions to the Swatch x Omega MoonSwatch Moonshine – the good, the bad, and the indifferent
Oh, the Swatch x Omega MoonSwatch. Around this time last year, the unveiling of the concept and original collection was a massive moment for the watch space – the ripples of which extended far beyond the niche of watch enthusiasm. Massive queues, a lack of accessibility, while the launch certainly stirred up a lot of … ContinuedThe post Your reactions to the Swatch x Omega MoonSwatch Moonshine – the good, the bad, and the indifferent appeared first on Time+Tide Watches.
Hodinkee
Culture Of Time: The Art Of Swatch
Remembering three highly collectible creations from the earliest days of the Swatch Art Special.
Time+Tide
Swatch celebrate The Queen’s Platinum Jubilee with “How Majestic”, a colour-changing watch
The British royal family has endured another calamitous year. Prince Andrew cemented his position as a global embarrassment after settling his sex abuse case out of court, Megan and Harry polarised the nation with their self-serving interview on Oprah, and it’s barely a year since Prince Phillip died. As an institution, the monarchy appears increasingly … ContinuedThe post Swatch celebrate The Queen’s Platinum Jubilee with “How Majestic”, a colour-changing watch appeared first on Time+Tide Watches.
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Seiko 5 vs Swatch Sistem 51 which is the better watch?
Time+Tide
VIDEO: Hands-on with all 11 missions of the Swatch x Omega MoonSwatch
To say that the announcement of the Swatch x Omega MoonSwatch BioCeramic was the debut of the year would be an understatement. In fact, you could even argue it was the drop of the last decade. Waitlists and queues for watches are by no means a foreign concept to collectors, but this idea is typically … ContinuedThe post VIDEO: Hands-on with all 11 missions of the Swatch x Omega MoonSwatch appeared first on Time+Tide Watches.
SJX Watches
Swatch Drops the Bioceramic MoonSwatch Collab with Omega
Perhaps the most surprising launch of the year so far, the Bioceramic MoonSwatch is a collaboration between Swatch and the maker of the Speedmaster Professional. The MoonSwatch is essentially Moonwatch “lite” – it has all the key details such as lyre lugs and a Velcro strap, but a quartz movement and small price tag. And the MoonSwatch is next level in terms of range. Whereas the original Moonwatch is mostly black, Swatch offers almost dozen variants of the MoonSwatch, each dedicated to the most significant bodies of the solar system, such as the Sun, Moon, and Mars. The MoonSwatch “Mission to Mars”, a tribute to the Speedmaster “Alaska Project” but with the entire case in bright red ceramic Initial thoughts The MoonSwatch is an exemplary crossover because its encapsulates the specialties of each brand. Combining the quintessential cheerful style of Swatch with Omega’s iconic Moonwatch results in a fun, lighthearted watch that’s very affordable. But it’s also a shocking product because the two brands are poles apart in terms of positioning and pricing. Put simply, an Omega strap costs more than the average Swatch watch. Swatch is clearly the winner. It’s an especially shrewd move for the maker of plastic watches, since some of the prestige and historical significance of Omega rubs off onto Swatch. As for Omega, it’s a purposeful act of brand dilution, no doubt in the hope that it brings the brand to a new audience that will aspire to own the real d...
Time+Tide
The Swatch x Peanuts collection unveils fun range of Snoopy and Charlie Brown watches
It seems pretty ironic that Charles Monroe Schulz, the American cartoonist and creator of Peanuts – probably the most popular and influential comic strip in history – should be so indifferent to the name. You could go so far as to say he had an allergic reaction to Peanuts, once saying: “If someone asks me what … ContinuedThe post The Swatch x Peanuts collection unveils fun range of Snoopy and Charlie Brown watches appeared first on Time+Tide Watches.
SJX Watches
Swatch Unveils the Halloween Capsule Collection
Thematic capsule collections are a Swatch favourite, with recent launches including watches dedicated to the latest James Bond film and NASA. With hyper-efficient, automated manufacturing and simply constructed watches, Swatch is able to keep current with its thematic collections. And now with Halloween around the corner, Swatch has just taken the covers off the line up dedicated to the ghoulish celebration – the Halloween Capsule Collection, made up of a pair of watches that are glow-in-the-dark and appear entirely different from day to night. Your Time is Coming (left), and Run But You Can’t Hide Initial thoughts Glow-in-the-dark watches are cool because they light up in the dark. Swatch takes the concept and goes big with the Halloween pair – the watches are a bold 47 mm in diameter and matched with straps that are entirely “lumed”. The Halloween pair also stand out for the contrast between their day and night looks, a characteristic that makes them all the more striking and attractive. During the day, the dials are surprisingly low-key, with the faces barely visible. The faces on the dials only reveal themselves at night And both watches are clearly all about design. The dials are both smartly streamlined, with as few time-telling elements as possible – there are neither hours markers nor a date, or even a seconds hand Even the hands are thin and skeletonised. The hands do the job, but are not quite as inventive as the floating, “ghost” hands found i...
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New: Swatch injects more colour into their Big Bold collection with the Planets line
Swatch makes a colourful extension to their popular Big Bold Collection with four funky colours with cryptic names to make up the new Planets line.
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The First AFFORDABLE HODINKEE Collaboration: the Swatch Sistem51 | RANT&H;
Hodinkee
G-Shock And Swatch: The Two Most '80s Watches Of The '80s Came Out The Very Same Year
Over the past few decades, the G-Shock and the Swatch have gone from cult to classic – and cast an unexpectedly long shadow in high end-watchmaking.
Time+Tide
Cheap Bastard: The Swatch Bioceramic C-White is an oversized bargain that’s eco-friendly, too
If you’ve already turned your horological nose up at the S word in the headline above, please remind yourself of the title of this column. T&T; teems with timepieces that will set back four, five and even six figures – if that’s you, congrats on the start-up/inheritance/proceeds of crime. If, however, you feel like adding … ContinuedThe post Cheap Bastard: The Swatch Bioceramic C-White is an oversized bargain that’s eco-friendly, too appeared first on Time+Tide Watches.
Time+Tide
INTRODUCING: The Swatch Big Bold Bioceramic is an eco-friendly summer watch
I do love the idea of a ceramic watch in bold colours like the flashy drama of Hublot or Rado’s latest twist on the Captain Cook. But I’m still waiting for the first budget version of this cool material to try on for size. The new Swatch Big Bold Bioceramic series might present the Swiss … ContinuedThe post INTRODUCING: The Swatch Big Bold Bioceramic is an eco-friendly summer watch appeared first on Time+Tide Watches.
SJX Watches
Swatch Introduces the NASA Space Collection
Shortly after launching the Earth-friendly Big Bold Bioceramic made of plant-based plastic, Swatch is venturing off the planet and towards the stars with the Space Collection. A line of five watches conceived in collaboration with American space agency NASA, the Space Collection is inspired by NASA’s colours and spacesuits. It is made up of a trio of extra-large Big Bold watches with Bioceramic cases, along with a pair of more classical Gent models in regular plastic. Old school Swatch: Space Race (left) and Take Me to the Moon. Initial thoughts I’m a big fan of Swatch and own several, including the MoMA “Starry Night” launched last month. The brand is often neglected by enthusiasts because of its fun and low-cost watches, despite Swatch having played a pivotal role in keeping Swiss watchmaking going during the Quartz Crisis. In fact, Swatch was crucial enough that its parent company renamed itself Swatch Group, despite owning brands like Omega and Breguet. It comes as no surprise that I like the new Space Collection, especially the Big Bold models. The Space Collection represents Swatch doing what it does best – offering fun, interesting timepieces at an accessible price point. In fact, the Space Collection models are likely the most affordable NASA-endorsed watches on the market. To put things in perspective, even the top-of-the-line Big Bold Chrono is cheaper than Omega’s NASA velcro straps. Starting at US$125 for the time-only version – the line up in...
Quill & Pad
Tenuta San Guido Sassicaia 2015 Rates 97/100: But How Does It Compare With The 1985 Vintage, One Of The Greatest Wines Of The Last Century? – Reprise
Tenuta San Guido's 2015 Sassicaia was a warm vintage but an exceptional one, and that is reflected in the wine. It is considered to have similarities with the sensational vintage conditions of 1985, which Ken Gargett has tasted twice and has rated 100 points standing on its head both times. Sassicaia is one of the most famous wines of Italy, and often one of the country’s very best.
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