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Wiki · Guide
Quartz Crisis

1969-1985 industry collapse triggered by the Seiko Astron. Cost Swiss watchmaking two-thirds of its workforce; rebounded via Swatch Group consolidation and Biver's Blancpain.

Wiki · Guide
The Quartz Astron Launch Seiko

Christmas Day 1969: Seiko launches the world\'s first quartz wristwatch and detonates the Swiss watch industry.

Exclusive · Guide
Seiko 5 Sports Honda Motocompo Limited Edition: Scooter Yellow in 36.4mm

Eight thousand pieces. One very specific shade of yellow. Seiko and Honda celebrate the Motocompo's 45th anniversary with a watch that's hard to ignore.

Exclusive · Guide
Limited Edition Seiko Turtle HBB002: PADI's 60th in Sunburst Blue

Seiko's Prospex Turtle HBB002 marks PADI's 60th anniversary. Electric sunburst blue dial, ceramic bezel insert, 200m water resistance, an 8,000-piece run, and a €750 price tag that puts it squarely in the impulse-buy bracket for a real diver.

INTRODUCING: Two new Grand Seiko Sport Collection Automatic GMTs (and why I immediately bought one) Time+Tide
Grand Seiko Sport Collection Automatic GMTs Oct 15, 2021

INTRODUCING: Two new Grand Seiko Sport Collection Automatic GMTs (and why I immediately bought one)

You ever wish a watch brand does something and then it actually happens? Not some slightly related version of your wish but the actual thing. It’s such an amazing feeling, that for a moment in time it feels like you and the brand are perfectly in sync (almost like they are directly responding to a … ContinuedThe post INTRODUCING: Two new Grand Seiko Sport Collection Automatic GMTs (and why I immediately bought one) appeared first on Time+Tide Watches.

The Collector’s Crossroads: My inner battle with Grand Seiko’s 9F movement Time+Tide
Grand Seiko s 9F movement Quartz Oct 8, 2021

The Collector’s Crossroads: My inner battle with Grand Seiko’s 9F movement

Quartz Snob. The catch-all term for anyone who looks down on quartz-powered timepieces. It used to identify a small sub-set of collectors that would be condescending in their approach of the technology. But now, it’s wielded as a weapon against anyone apprehensive about spending thousands on a quartz piece. It’s as if everyone forgets that … ContinuedThe post The Collector’s Crossroads: My inner battle with Grand Seiko’s 9F movement appeared first on Time+Tide Watches.

EDITOR’S PICK: This is the Grand Seiko that changed everything for me…    Time+Tide
Grand Seiko Oct 8, 2021

EDITOR’S PICK: This is the Grand Seiko that changed everything for me…   

EDITOR’S NOTE: Ok, we admit we ran this story quite recently, but there’s a reason why it’s back in rotation already. This week, Grand Seiko announced that their 4 Seasons collection, that was previously only available in the US, is now being opened up to the rest of the world. These aren’t any watches either. … ContinuedThe post EDITOR’S PICK: This is the Grand Seiko that changed everything for me…    appeared first on Time+Tide Watches.

HANDS-ON: The Seiko Prospex Black Series is a hard-hitting stealth trio - all under $650 USD Time+Tide
Seiko Prospex Black Series Oct 5, 2021

HANDS-ON: The Seiko Prospex Black Series is a hard-hitting stealth trio - all under $650 USD

If you are looking for a stealth entry-level watch to add to your collection, you may want to consider one of the latest trios to enter Seiko’s collection: the Seiko Prospex Black Series Limited Editions. The offering is a reminder of the power that a vertically integrated manufacture holds, making each of the components in-house … ContinuedThe post HANDS-ON: The Seiko Prospex Black Series is a hard-hitting stealth trio – all under $650 USD appeared first on Time+Tide Watches.

VIDEO: Why is the Grand Seiko SLGH005 White Birch causing waiting lists? Time+Tide
Grand Seiko SLGH005 White Birch causing Sep 30, 2021

VIDEO: Why is the Grand Seiko SLGH005 White Birch causing waiting lists?

Grand Seiko has garnered attention from new and veteran collectors with their nature-inspired dials and exquisitely finished and faceted geometries. For the longest time, were you to ask anyone about Grand Seiko and their flagship model the immediate response would be the SBGA211 Snowflake. It has served as a gateway watch into the brand, a … ContinuedThe post VIDEO: Why is the Grand Seiko SLGH005 White Birch causing waiting lists? appeared first on Time+Tide Watches.

Seiko Introduces the Prospex Speedtimer Chronograph SJX Watches
Zenith unveiled Sep 30, 2021

Seiko Introduces the Prospex Speedtimer Chronograph

Seiko’s current offerings are wide-ranging in both style and price, but its mechanical chronographs aren’t particularly outstanding – a surprise given the Japanese watchmaker’s historical prominence with the complication. Seiko, after all, was one of the first brands to debut an automatic chronograph in 1969, the same year Zenith unveiled the El Primero. Closing the gap is the latest launch from Seiko, the Prospex Speedtimer Mechanical Chronograph (refs. SRQ035 and SRQ037), a blend of two historically-significant Seiko chronographs. The grey-dial automatic chronograph is based on Seiko’s 1964 chronograph wristwatch, while the white-dial version is modelled on the 1964 stopwatch Design-wise, it is modelled on the timepieces Seiko conceived for the 1964 Tokyo Olympics where the brand was the official timekeeper, namely a hand-wind chronograph wristwatch and a stopwatch. But the new Prospex chronograph is a self-winding chronograph with a full-spec movement. So technically, it takes its cues from the the Speedtimer ref. 6139 of 1969. Like the ref. 6139, the new chronograph is equipped with an automatic movement incorporated both a column wheel and vertical clutch for the chronograph. Initial thoughts Seiko has launched countless vintage-inspired models in recent years, with diver’s watches forming the bulk of the remakes, which makes the new chronographs unusual, simple because they are chronographs. At the same time, they are aesthetically unusual since the di...

INTRODUCING: The Seiko Speedtimer Mechanical and Solar Prospex Chronographs Time+Tide
Seiko Speedtimer Mechanical Sep 30, 2021

INTRODUCING: The Seiko Speedtimer Mechanical and Solar Prospex Chronographs

Seiko has a rich and ever-evolving tradition of sports timing and chronometry. Known for historically frightening the Swiss in observatory competitions and being a proud timing partner for events such as the Olympic Games, Seiko has always been motivated by accuracy – a pillar of many of their designs. Today the brand, in a continuing … ContinuedThe post INTRODUCING: The Seiko Speedtimer Mechanical and Solar Prospex Chronographs appeared first on Time+Tide Watches.

VIDEO: Seiko unleashes a Black-Ops style Tuna, Monster & Samurai, all sub $650USD. Which do you pick? Time+Tide
Seiko unleashes Sep 29, 2021

VIDEO: Seiko unleashes a Black-Ops style Tuna, Monster & Samurai, all sub $650USD. Which do you pick?

The next chapter in the Seiko Prospex “Black Series” has arrived.  Inspired by the world of night diving, the brand has taken the plunge with three new blacked out watches the SRPH11K (Samurai), the SNE577P (Tuna) and the SRPH13K (Monster). The “Black Series” concept first dropped in 2018 with two Solar models and an automatic Turtle, the SRPC49. The … ContinuedThe post VIDEO: Seiko unleashes a Black-Ops style Tuna, Monster & Samurai, all sub $650USD. Which do you pick? appeared first on Time+Tide Watches.

Grand Seiko Elegance SBGW263 And SBGW264: Using The Principles Of Japanese Aesthetics - Reprise Quill & Pad
Grand Seiko Elegance SBGW263 Sep 29, 2021

Grand Seiko Elegance SBGW263 And SBGW264: Using The Principles Of Japanese Aesthetics - Reprise

These two limited editions made to celebrate 60 years of Grand Seiko are fairly different on the surface, but both achieve similar success of representing the sub-brand's aesthetic and legacy. With possibly two very different customers for each watch, Grand Seiko also utilizes guiding principles to speak to both that are rooted in Japanese aesthetic conventions as Joshua Munchow explains.

Grand Seiko extends warranty period from three to five years for all purchases made after 1/1/2021 Time+Tide
Grand Seiko extends warranty period from Sep 16, 2021

Grand Seiko extends warranty period from three to five years for all purchases made after 1/1/2021

Usually when we discuss Grand Seiko it’s all about their faceted designs, nature-inspired dials, and the value they pose against their Swiss competitors with the great amount of hand-finishing they present at lower price points. Now another box can get ticked off for buyers of the brand with the news that Grand Seiko recently announced … ContinuedThe post Grand Seiko extends warranty period from three to five years for all purchases made after 1/1/2021 appeared first on Time+Tide Watches.

What’s really new with these Grand Seiko Hi-Beat Divers? Time+Tide
Grand Seiko Hi-Beat Divers? It’s been Sep 11, 2021

What’s really new with these Grand Seiko Hi-Beat Divers?

It’s been just over four years since Grand Seiko gave us two divers using their venerated 9S85 Hi-Beat movement. Both titanium watches, the gold accented SBGH255 and the limited edition, blue dialled, SBGH257, were absolute beasts at 46.9mm wide and 17mm thick; something one might expect from a 600 metre professional diver. Since then, Grand … ContinuedThe post What’s really new with these Grand Seiko Hi-Beat Divers? appeared first on Time+Tide Watches.

INTRODUCING: The Seiko SPB259 & SSA445 140th Anniversary Limited Editions Time+Tide
Grand Seiko have been serving up Sep 9, 2021

INTRODUCING: The Seiko SPB259 & SSA445 140th Anniversary Limited Editions

I’ve got to admit, whenever I see 60th or 140th Anniversary in a press release my first thought is again? I mean this has been a celebration without end but, to be fair, I am all for it because Seiko and Grand Seiko have been serving up some quality releases within this anniversary series. Today is … ContinuedThe post INTRODUCING: The Seiko SPB259 & SSA445 140th Anniversary Limited Editions appeared first on Time+Tide Watches.

Introducing: Grand Seiko’s time only trio of limited edition green machines Time+Tide
Grand Seiko s time only trio Aug 28, 2021

Introducing: Grand Seiko’s time only trio of limited edition green machines

There is an appeal to a time only watch that is undeniable. The ability to pick it up at a moment’s notice, simply set the time and go, brings a sense of horological fresh air to what at times seems like too complicated a life. Add to that a manual wound movement, which hearkens back … ContinuedThe post Introducing: Grand Seiko’s time only trio of limited edition green machines appeared first on Time+Tide Watches.

Interview: Akio Naito, President of Seiko Watch Corporation SJX Watches
Grand Seiko which has enjoyed notably Aug 27, 2021

Interview: Akio Naito, President of Seiko Watch Corporation

An all-encompassing brand that has something for everyone, Seiko is a 140-year-old brand with a dozen or so lines spanning the price spectrum. Its flagship brand is, of course, Grand Seiko, which has enjoyed notably strong growth outside of Japan after being spun off in 2017. Now we speak with the man who was a key part of this international expansion: Akio Naito. Appointed President of the Seiko Watch Corporation (SWC) earlier this year, Mr Naito now runs the primary watch business of the Seiko group, having climbed the ranks over a four-decade career. He has held roles across various Seiko companies around the world – one of his earliest managerial roles was head of Seiko Australia starting 2002 – and was most recently deputy chief operating officer of SWC. In that role, he was responsible for international sales and marketing. It was during his tenure that Seiko brands enjoyed notably strong growth outside of Japan, most notably with Grand Seiko in America and Europe – two key markets he personally oversaw. Our founder SJX sat down with Mr Naito recently to discuss his plans for Seiko and Grand Seiko, while also touching on topics like complicated watches and the future of watch fairs. The interview has been edited for clarity and length. Mr Naito with Wako’s famous clocktower behind him SJX: I first visited Seiko’s factories in Shiojiri and Shizukuishi 10 or 12 years ago. I like to congratulate you on how the brand has developed in that time, especially Gra...

Grand Seiko Introduces the Spring Drive 5 Days Caliber 9RA2 SJX Watches
Grand Seiko Introduces Aug 24, 2021

Grand Seiko Introduces the Spring Drive 5 Days Caliber 9RA2

Having introduced a new design language along with the all-new, automatic 9SA5 last year, Grand Seiko is now doing the same for the Spring Drive. The watchmaker has debuted a pair of Heritage Collection Seiko 140th Anniversary Limited Editions, the “Minamo” SLGA007 in steel and the “Tree Rings” SLGA008 in rose gold. Both are powered by the 9RA2 that’s part of the family of latest-generation Spring Drive movements first seen last year in the Grand Seiko Diver 600 m SLGA001. Just 5 mm high, the slimness of the 9RA5 means the pair of new models are the thinnest Grand Seiko Spring Drive watches to date. Initial thoughts The new models are essentially Spring Drive versions of the self-winding Heritage models launched last year (including an ultra-luxe platinum version and the more recent “White Birch”). That’s a good thing for two reasons. One is the intrinsic appeal of the design, which is vintage inspired and appealing, packaged in a case that’s a good size and easily wearable. And the other is the increased consistency in styling between Grand Seiko’s Spring Drive and automatic models, doing away with the confusing distinction between movements and designs. The “Minamo” SLGA007 in steel But that’s also the downside for the buyers of the limited-edition models (either these or the automatics), since the design has been replicated as a standard-production watch with the automatic movement, and the same will surely be done for the new 9RA2 Spring Dr...