Worn & Wound
We’re Still Doing This, Apparently: the Mission to Earthphase Moonshine Gold is Revealed
There’s almost nothing you can say to convince me the latest MoonSwatch, the not so elegantly named Mission to Earthphase Moonshine Gold, is not the product of a ChatGPT prompt entered by a Swatch exec. Maybe it said “What should the next entry in our never ending profit squeezing machine that is the MoonSwatch collection be called?” I can imagine an artificial intelligence suggesting something as silly, and also reminding the good people at Swatch that blue, and gold, and Snoopy are all very critical design characteristics that should be included. Honestly, I hope AI is the culprit. I’d hate to think that human beings at a brand that I hold in such high regard are responsible for such a shallow mismatch of buzzwords and incoherent thematic elements. Let’s take stock of what we’re looking at here. This is a Bioceramic, quartz MoonSwatch much like all the others. It follows the original Earthphase model from last year and includes not just a moonphase complication, but an “Earthphase” that depicts the “phase” of the earth as seen from the moon. Useful? No. Whimsical? Perhaps. There are a lot of little details though that are a bit of a grab bag of prior elements of MoonSwatches and Speedmasters of the past. Most notably, Snoopy and Woodstock are depicted right on the dial, watching the cosmic dance play out in front of them. The moons on the moonphase indicator are MoonShine gold plated. The graphical inspiration for the moonphase complication is the...
