SJX Watches
Editorial: Thoughts on W&W; 2022
Having just closed its doors, Watches & Wonders 2022 (W&W;) was a success. All the industry executives I spoke with were satisfied with the event and predict it will happen again, barring any major disagreements between the important brands and groups that took part. That is borne out by the numbers as well. According to its organisers, the event had 22,000 individual visitors. Compare that to 2019 when SIHH had 23,000 visitors with about the same number of exhibitors, while Baselworld logged over 80,000 that year but with 20 times the number of exhibitors. All things considered W&W; 2022 had a good turnout. All the exhibiting brands stuck to the standard booth format of the event, except for the independent-minded quartet of Rolex, Tudor, Chopard, and Patek Philippe, which reused their Baselworld booths While turnout was good, business was great. The luxury watch industry is enjoying a boom without parallel – “sold out” and “waiting list” were certainly the defining phrases of the fair. I asked Gisbert Brunner, the veteran watch journalist who started his career before the Quartz Crisis, if he could recall a comparable period in history and he could not, though he said today does evoke the go-go years of the late 1990s. The slightly more drab section of the fair made up of almost identical booths Demand is so strong that assorted brands are being revived and new brands are entering the market. Even Cartier launched the highly complex and ingenious Masse Mysterieu...
