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Affordable Excellence: How High End Watch Brands are Creating Accessible Options for the Enthusiast Worn & Wound
Kurono Tokyo Aug 12, 2025

Affordable Excellence: How High End Watch Brands are Creating Accessible Options for the Enthusiast

It is a global phenomenon: some of the most exclusive independent watch brands have in the last five years created more accessible and more affordable sister brands or collections. These are undoubtedly linked to the main brand thanks to similar design features and a similar spirit. Just look at MB&F; and its M.A.D.Editions in Switzerland, Grönefeld and Grøne in the Netherlands, and Hajime Asaoka with Kurono Tokyo. Their normal offering is in the tens or hundreds of thousands of dollars, and now their sister brands offer watches for a few thousand – and you don’t have to wait for years to get a watch.  Why are they doing this? What effect does it have on the general perception of the main brand? What are the collectors’ reactions to the more accessible offerings? Occasionally, it goes in the other direction. The Finnish brand Leijona’s Heritage 1907 Collection punches above its weight. It shows that a quartz based, mass market brand can make Swiss Made mechanicals together with a legend like Kari Voutilainen. We’ll get back to that. Just as we’ll get to Swatch’s recent collaborations with its fancier siblings within the Swatch Group. This phenomenon is all but new. Just look at Rolex and Tudor, the latter registered in 1926. “It was exactly the same as what we see today. Rolex founder (Hans) Wilsdorf wanted to offer high-quality watches at more affordable prices,” said watch expert Gianfranco Ritschel. Another example, half a century removed, is Cartie...

Back To Basics: How To Clean Your Watch For Maximum Bling And Longevity Fratello
Aug 11, 2025

Back To Basics: How To Clean Your Watch For Maximum Bling And Longevity

Welcome back to another instalment of Back to Basics, our series aimed at newcomers to our lovely shared hobby. As always, the information presented here will be as simple and accessible as possible. That means it may all be familiar stuff to the more seasoned watch enthusiasts among you. However, if that’s the case, I […] Visit Back To Basics: How To Clean Your Watch For Maximum Bling And Longevity to read the full article.

Introducing – The New S.U.F Helsinki Myrsky MY-G Frostpine, the Pilot’s Watch from the North Monochrome
Aug 8, 2025

Introducing – The New S.U.F Helsinki Myrsky MY-G Frostpine, the Pilot’s Watch from the North

While most of you are familiar with Sarpaneva, the indie watch company created by Finnish watchmaker Stepan Sarpaneva, his other brand, S.U.F Helsinki, is slightly more confidential. Standing for Sarpaneva Uhren Fabrik, said to be “Finland, through and through,” S.U.F Helsinki is Stepan’s vision to explore simpler, sportier and more accessible watches… but still inspired by his […]

Reviewing The Bvlgari Octo Finissimo: A Bold & Beautiful Watch WatchAdvice
Bvlgari Octo Finissimo Aug 8, 2025

Reviewing The Bvlgari Octo Finissimo: A Bold & Beautiful Watch

After visiting the Bvlgari High Horology Manufacture in Switzerland this year, it was about time we reviewed one of their iconic pieces, so I’ve chosen the Octo Finissimo to wear for the week. What We Love The unique design The feel on the wrist A piece you won’t see at watch get-togethers very often, if at all! What We Don’t Lack of fine adjustment on the bracelet No luminescence on the dial The flatness may not suit or wrist types and shapes Overall Rating: 8.6 / 10 Value For Money: 8/10 Design: 9/10 Wearability: 9/10 Build Quality: 8.5/10 This year is probably one of the first times that I have really delved into the world of Bvlgari. Yes, I’ve tried on their watches and seen all the new releases, but I’ve not had the chance to dive into the brand – until this year. Luckily, we had the chance to visit the High Watchmaking Manufacture in Le Sentier back in April to see just one of the manufacturing arms of Bvlgari (they have three across Switzerland where different components are made), in this instance, as the name suggests, the Bvlgari Haute Horlogerie is where the most complicated watches are made, such as their ultra thin movements, minute repeaters, tourbillons, or in Bvlgari’s instance, all of these in one in some cases. A few images from our visit back in April, from the BVL 138 Calibre found in the Octo Finissimo (first two images), a tourbillon cage in the making, and two out of Bvlgari’s three highly skilled watchmakers who work on the high-...

Fratello On Air: How The Watch Industry Can Reignite The Passions Of Collectors Fratello
Aug 5, 2025

Fratello On Air: How The Watch Industry Can Reignite The Passions Of Collectors

In the nearly 15 years since I began collecting watches in earnest, the watch industry has experienced significant growth. The last couple of years, however, have been a challenge. Inflation, geopolitical events, and other headwinds have now emerged. This has resulted in a tough market and high retail prices. So, what should brands do to […] Visit Fratello On Air: How The Watch Industry Can Reignite The Passions Of Collectors to read the full article.

W Worn & Wound
Worn & Wound
Christopher Ward or Jul 31, 2025

Recapping All of the Panels at Windup Watch Fair Chicago 2025

Some of our favorite parts of every Windup Watch Fair are the panels, presentations, and podcast that go down during these events. More than just discussions, these sessions bring together some of the most insightful voices in the watch community-brand founders, Worn & Wound journalists, and enthusiasts-for real conversations you won’t hear anywhere else. They’re a chance to go deeper, share stories, launch projects, and challenge ideas in front of a live, engaged audience. At this year’s Windup Chicago, held at Venue West on July 11th through 13th, the panels delivered everything we love about the format: authenticity, energy, and just the right amount of watch nerdiness. Here’s a look back at the sessions from the weekend. The Micro-Independent Spirit and the Democratization of Watchmaking with Atelier Wen A new generation of Micro-Indies are on the rise, bringing with them elements of watchmaking that were once reserved for the loftiest, most prestigious echelons of the industry. Be it in the form of the mechanical innovations of Christopher Ward or the pursuit of high craft by Atelier Wen, discover the shared alternative spirit that fuels these brands as they encroach on the hallowed halls of horological hegemony. Moderated by Zach Kazan, Managing Editor at Worn & Wound, this panel features Robin Tallendier, Founder at Atelier Wen, Michael Pearson, North American Brand Director at Christopher Ward, Celeste Wong, Founder, Designer and Watchmaker at Celeste W...

Does Anyone Still Care Or Dream About A Tourbillon Watch? Fratello
Jul 31, 2025

Does Anyone Still Care Or Dream About A Tourbillon Watch?

A little research reveals that over 80 watch brands at different technical levels and price segments build timepieces outfitted with a tourbillon. Considering the mechanism’s significant cost and complexity, that’s a surprisingly large number. Likewise, mechanical chronographs, for instance, come in all shapes and sizes and prices, for that matter. Now, no disrespect, my dear […] Visit Does Anyone Still Care Or Dream About A Tourbillon Watch? to read the full article.

Introducing the Ancestra, a New Dress Watch From Atelier Wen Worn & Wound
Atelier Wen Jul 29, 2025

Introducing the Ancestra, a New Dress Watch From Atelier Wen

Since 2022, you could be forgiven for thinking of Atelier Wen as “the Perception company.” The brand didn’t start with their popular integrated bracelet sports watch, but as the demand for these types of watches grew, Atelier Wen has done their best to keep the Perception at the forefront of the conversation. They’ve done this through small runs of new dial colors and limited editions with various partners that allow them to play not just with color but the guilloche work that is the Perception’s calling card.  But it was never Atelier Wen’s goal to make the Perception their own version of the Royal Oak, a watch that completely defines the brand to the point that other collections are barely playing second fiddle. The conceit of the brand has always been to celebrate traditional craft techniques through the lens of Chinese culture. Look at their first release, the porcelain dialed Odyssey, alongside the Perception and you begin to see the brand’s vision more clearly. Now, a new collection has been unveiled, that will hopefully continue to broaden the brand’s appeal.  The Ancestra is a rather ambitious dress watch that’s quite complex in its design, but in a somewhat under the radar way. The centerpiece of the watch is the 925 silver dial which incorporates two traditional artistic crafts: hand hammering and grand feu enamel. The dial is produced by Kong Lingjun, a master Chinese enameler. After the dial is hammered, Lingjun gets to work on the enamel pr...

Introducing: Two Very Different “Watch Beasts” From Jaquet Droz And Franck Muller Fratello
Franck Muller Jul 28, 2025

Introducing: Two Very Different “Watch Beasts” From Jaquet Droz And Franck Muller

Unfortunately, there’s no In-N-Out Burger in The Hague. Since the American regional chain of fast food restaurants has locations primarily in California and some parts of the Southwest, having a burger at an In-N-Out is a very geographically dictated fast-food privilege. That’s a real shame because I once had the pleasure of having the much-talked-about […] Visit Introducing: Two Very Different “Watch Beasts” From Jaquet Droz And Franck Muller to read the full article.

The Polar Dial Search and Rescue Dive Watch – Marathon OSAR-D White Worn & Wound
Marathon Jul 27, 2025

The Polar Dial Search and Rescue Dive Watch – Marathon OSAR-D White

In this video, we take a closer look at the newly released Marathon OSAR-D white dial dive watch. Not only has the dial been updated with a new color, but the details have all been updated and modernized as well giving the watch an entirly new look and feel compared to the more traditional OSAR-D from last year. In this video, we take a closer look at the newly released Marathon OSAR-D white dial dive watch. Not only has the dial been updated with a new color, but the details have all been updated and modernized as well giving the watch an entirly new look and feel compared to the more traditional OSAR-D from last year. The post The Polar Dial Search and Rescue Dive Watch – Marathon OSAR-D White appeared first on Worn & Wound.

Basic Hublot Knowledge - What Every Watch Enthusiast Should Know About The Brand Fratello
Hublot Knowledge - What Every Jul 27, 2025

Basic Hublot Knowledge - What Every Watch Enthusiast Should Know About The Brand

Hublot is easily one of the most controversial brands among watch enthusiasts. Many are quick to judge, but few put in the effort to get to know the company. If that sounds like you, I hope to help you on your way today! This is basic Hublot knowledge - what every watch enthusiast should know […] Visit Basic Hublot Knowledge - What Every Watch Enthusiast Should Know About The Brand to read the full article.