May 20, 2025
Maurice de Mauriac Pays Tribute to the Hotel Concierge with their Latest Release
Over the last year or two, I’ve been traveling more and more for work. More often than not, I’ve found the experience impersonal at best. Thanks to the new invention of “contactless check-in”, I am usually greeted by a row of iPads, making it feel more like I’ve made a 4-day reservation at a Genius Bar versus a holiday in Malibu. You see, like glass-blowing or macrame, hospitality is a dying art. The ability to make one feel welcomed isn’t as simple as having a few brochures at the front desk; but, instead, it’s an immeasurable talent that turns a two-night stay into an experience. Luckily, there are a few good men fighting the good fight. An entire network of them, actually, called Les Clefs d’Or. Since 1952, this international organization has dedicated itself to the art of hospitality through its 4,000 members, making it one of the largest organizations of its kind. While many hotels now have a new-hire sit at a podium labeled CONCIERGE to hand out brochures of local attractions, the members of Les Clefs d’Or understands that a concierge is an untapped resource, giving you tips on where to eat, what to do, and he may pull a few strings to get you that hard-to-come-by table at the local Michelin-starred joint down the block. Now, of course for me, the imagination starts running when I think of a private organization of hotel professionals who are maintaining the old guard of hospitality. One might even be reminded of The Society of the Crossed Keys ...
Fratello
