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Swiss Made

Legally regulated country-of-origin mark. Since 2017 requires at least 60% Swiss production cost, Swiss movement, Swiss development, and Swiss assembly and inspection.

#TBT André Le Marquand’s Timeless Spaceman Audacieuse Fratello
Oct 31, 2024

#TBT André Le Marquand’s Timeless Spaceman Audacieuse

It’s safe to say that 1969 was a strong year on all fronts, including for the watch industry. If the Moon landing is not enough, think of the first automatic chronograph conquering wrists or quartz watches waving their hands to them with a sneer of the coming revolution. That was the general context when Swiss […] Visit #TBT André Le Marquand’s Timeless Spaceman Audacieuse to read the full article.

Tudor Announces the FXD “Zulu Time,” the First Pelagos with a GMT Complication Worn & Wound
Tudor Announces Oct 30, 2024

Tudor Announces the FXD “Zulu Time,” the First Pelagos with a GMT Complication

Sooner or later, you just knew it was going to happen. For as long as there’s been a Pelagos, and as long as there’s been a Tudor GMT movement, and as long as there’s been a human impulse to speculate, there’s been a call for the Swiss brand to release a Pelagos with the ability to track multiple time zones. It just makes sense for the brand’s most tool-forward dive watch: GMTs are what the people want and it’s an undeniably useful feature. And so, like an infinite number of chimpanzees at an infinite number of typewriters are certain to eventually produce the works of Shakespeare, now Tudor has finally issued a diver with all the features their loyal fans have been asking for. Titanium case: check. GMT movement with chronometer certification: check. Rotating 24 hour bezel: check. Spring bars: hey, no one has it all.  The all new Pelagos FXD GMT “Zulu Time” might feel like an inevitability on the one hand, but on the other it still has a fascinating mix of little quirks that are capable of surprising even the most loyal Tudor fans (and speculators). Like the very first Pelagos FXD, this one is presented under a partnership with the French military. Specifically, the Zulu Time has been developed with the needs of the Aéronautique Navale (French Naval Aviation) in mind, and according to the brand the watch has been designed for the “adverse real-world conditions” faced by their personnel. For the original FXD, that meant a bi-directional bezel set up in...

Zenith and Porter-Yoshida Pilot Watches in Green Ceramic SJX Watches
Zenith Oct 30, 2024

Zenith and Porter-Yoshida Pilot Watches in Green Ceramic

Porter, a Japanese cult brand famous for its functional nylon bags, has lent its signature colours to Zenith to create the Pilot Central Automatic Porter and the Pilot Big Date Flyback Chronograph Porter. The new Pilot duo retain the familiar aviation-inspired design, but in green with orange accents, including for the first time a case in khaki green ceramic. Both models are delivered with two straps: a conventional Cordura-effect rubber strap and a green nylon strap made by Porter. Initial thoughts While the Pilot Porter isn’t an iconic classic like Zenith’s El Primero, it is a unique take on the traditional aviator’s watch that is different but still functional, not unlike Porter bags that are popular for their no-frills quality. The green and orange livery is appealing and avoids the usual pilot’s watch look, but remains entirely legible and utilitarian. Priced at US$11,300 for the time-only variant and US$15,500 for the chronograph, the Pilot Porter is priced comparably to the equivalent regular-production Pilot models. Though both are more expensive than Zenith’s offerings in steel, they are priced reasonably enough considering the material and movement, as well as the competition. Khaki green Porter is the most famous label owned by Yoshida & Co., a Japanese maker of luggage and bags. Usually in dark-coloured nylon with contrast-colour lining, Porter bags are multi-pocketed and useful (and also quite pricey for nylon bags). The Pilot Porter models adopt th...

Chasing My Doubts And Blues Away With The Tudor Black Bay Chrono “Blue” Boutique Edition Fratello
Tudor Black Bay Chrono “Blue” Oct 29, 2024

Chasing My Doubts And Blues Away With The Tudor Black Bay Chrono “Blue” Boutique Edition

I am a big fan of the Tudor Pelagos FXD Chrono “Cycling Edition,” but the Black Bay Chrono? Not so much. Neither the black and white versions nor the steel and gold model ever struck a chord with me. And the pink version? Well, once I saw it on a wrist in Geneva, it made […] Visit Chasing My Doubts And Blues Away With The Tudor Black Bay Chrono “Blue” Boutique Edition to read the full article.

Interview – Rolf Studer, Co-CEO of Oris, on the Recent Developments of the Brand Monochrome
Oris Oct 25, 2024

Interview – Rolf Studer, Co-CEO of Oris, on the Recent Developments of the Brand

Headquartered in Hölstein, at the northern edge of the Swiss Jura, Oris sits on the outermost boundary of Switzerland’s traditional watchmaking region. This area had a long history of specialising in affordable pin-lever watches. And although the brand had to reinvent itself, this heritage has naturally shaped Oris’s philosophy of “Go your own way”. With […]

Introducing the Alterum Worldtimer, a Minimalist Take on a Notoriously Busy Complication Worn & Wound
Oct 23, 2024

Introducing the Alterum Worldtimer, a Minimalist Take on a Notoriously Busy Complication

You might be familiar with the work of Justin Walters through his work with Marin Instruments, which burst onto the microbrand watch scene back in 2021 with a unique, contemporary spin on the classic skin diver. Justin has just launched a new brand, the Alterum Watch Company, which he’s been teasing to those of us in the industry for nearly as long. It’s great to see the watch finally made public, and to see Justin fully emerge as one of the most interesting watch design minds working today. Between this initial release for Alterum and the ongoing work with Marin, we’re seeing a clear, modern aesthetic evolve right before our eyes. Best of all, these watches are accessible to just about anyone, proving once again that you don’t need to spend a small fortune for thoughtful and interesting design.  The working principle behind the Alterum Worldtimer is one of simplicity, or “cutting away the chaos,” as Justin puts it. We’ve heard and seen this before, of course. Many brands attempt to reach a minimal design, but it’s hard to think of one that starts with a worldtimer, a genre of watch that’s busy almost by definition. But it’s a good test, when you think about it. If the goal of Alterum as a brand is simplicity and clarity, finding success with a worldtimer would seem to bode quite well for future projects. In many ways the Alterum Worldtimer feels familiar, at least in its functionality, but when you really start digging into the details you come to und...

Up Close: Breguet Tourbillon Extra-Plat 5367 SJX Watches
Breguet Tourbillon Extra-Plat 5367 Breguet’s Oct 23, 2024

Up Close: Breguet Tourbillon Extra-Plat 5367

Breguet’s ultra-thin tourbillon has been in its catalogue for some years now, but it remains one of the brand’s most sophisticated tourbillon models. The Tourbillon Extra-Plat 5367 is just 7.45 mm high, making it one of the thinnest self-winding tourbillon watches on the market, a feat made possible thanks to clever peripheral winding. Though its movement is the brand’s latest tourbillon calibre, the 5367 is presented in classic Breguet style – with the enamel dial here or as the 5365 with a guilloche dial – and retains the quintessential Breguet elegance. Initial thoughts Unlike Breguet’s flagship tourbillon model, the massive Double Tourbillon 5345, the 5367 is slim, elegant, and feels like a classical Breguet. In terms of proportions the 5367 is comparable to the 7637 minute repeater, but the tourbillon is thinner and importantly, boasts a more modern movement. The enamel dial is available in traditional white or contemporary blue While the 7637 repeater is powered by a movement that has its roots in the 1980s, the 5367 contains the cal. 581, which is instantly recognisable as a recent construction. The most obvious giveaway is the automatic rotor camouflaged on the periphery, while the tourbillon contains a silicon escapement. The modernity of the construction means the cal. 581 lacks the old-school charm of Breguet’s earlier tourbillon movements, but the sophistication of the cal. 581 is undeniable. Not only is it exceptionally thin, it manages an impre...

Straum Debuts the Jan Mayen Basalt Limited Edition Worn & Wound
Oct 21, 2024

Straum Debuts the Jan Mayen Basalt Limited Edition

If you’ve followed our recent coverage of Straum, you probably already know that they’ve been teasing a new entry in their Jan Mayen collection for some time. This weekend, at the Windup Watch Fair, the new watch from the Scandinavian brand made its public debut. The Jan Mayen Basalt Limited Edition builds on the themes the brand has been working with for a few years now with their contemporary integrated bracelet sports watch design, adding some new dial elements with this LE that change the dynamic of the watch considerably while leaning into the brand’s ethos. It’s perhaps a little more avant-garde in nature than their previous efforts, but it seems like the type of watch that Straum’s biggest fans will immediately identify with.  The star of the show here is clearly the dial, which Straum tells us is made from volcanic basalt rock sourced from the island of Jan Mayen. The ultra thin wafers of rock are filled with naturally occurring holes through which the dial base is seen, creating the effect of a magma-like substance gurgling under the surface of the earth. If that sounds dramatic, it’s because, well, it is. The effect in person is quite remarkable. Because the dials are made from rock, no two are exactly alike, and asymmetry abounds, so this watch feels like more an art piece than a hearty tool, but that’s perfectly fine in my opinion. There are three limited dial variants: Magma Red, Radiant Mist, and Volcanic Grey. The latter is likely the most res...

Space Watches: Edgar Mitchell’s Rolex GMT-Master 1675 And Dave Scott’s Omega Speedmaster Apollo 11 Fratello
Omega Speedmaster Apollo 11 It’s Oct 21, 2024

Space Watches: Edgar Mitchell’s Rolex GMT-Master 1675 And Dave Scott’s Omega Speedmaster Apollo 11

It’s not common for a watch of great rarity related to the Space Race of the Apollo Era to appear in a watch or space auction. Even more uncommon is finding several distinctive examples of rare watches from two premier Swiss brands related to mankind’s voyage to the Moon. Within RR Auction’s current Space Exploration […] Visit Space Watches: Edgar Mitchell’s Rolex GMT-Master 1675 And Dave Scott’s Omega Speedmaster Apollo 11 to read the full article.

Hands-On: the Atelier Wen Perception Mù Worn & Wound
Atelier Wen Oct 17, 2024

Hands-On: the Atelier Wen Perception Mù

If there’s a single area of the watch world that feels truly exciting and vibrant right now, it’s the small, approachable, independent brands. I like to call them “micro-indies,” because they take elements of what made the microbrand boom so fruitful to many (direct to consumer sales, lots of creativity) and match it up with real watchmaking craft in ways you might not expect. When I got into this hobby years ago, it was common to hear various voices on the watch forums telling you that finding “real” guilloche under five figures is straight up impossible. But new brands, and new ideas, allow for all kinds of new possibilities. Atelier Wen’s Perception integrated bracelet sports watch has become an enthusiast favorite since its inception thanks to their impressive guilloche dials made by a self-taught master of his craft, all at a cost under $4,000. Atelier Wen achieves this, in large part, by embracing Chinese manufacturing, something other brands that approach this segment run away from. But that’s the beauty of the micro-indie landscape: when you rethink how to solve common watchmaking problems, you wind up with uncommon watches that are truly unique.  Atelier Wen has launched their latest Perception, the Millesime 2024 Perception “Mù” at an unusual time in the brand’s history. There is more attention on watches of this ilk than ever before, and frankly it feels like there are parts of the community that are looking to shoot holes in the story At...

Albishorn Introduces the Type 10, the Next Chapter in their “Imaginary Vintage” Thought Experiment Worn & Wound
Massena Lab Oct 17, 2024

Albishorn Introduces the Type 10, the Next Chapter in their “Imaginary Vintage” Thought Experiment

One of the most interesting new watches (and new brands) to surface at Geneva Watch Days this year was the Albishorn Maxigraph, made in collaboration with Massena LAB. Now, just a few months after their debut, Albishorn is back with their second effort, the Type 10. This might seem like a rapid pace for a brand to be moving at, but once you understand Albishorn’s backstory, it begins to make a little more sense. The brand is the brainchild of Sébastien Chaulmontet, a watch industry veteran who is currently Director of Innovation and Marketing at Sellita. There are probably few individuals in the watch space better positioned to make a quick start than Sébastien, and after chatting with him briefly about his brand and his plans for it at Geneva Watch Days, it’s no surprise to see the Type 10 surface now, and it will be even less of a surprise to know that Sébastien has a an even longer term release roadmap planned out well in advance. The conceit of Albishorn, you’ll likely remember, is that of a brand that creates “vintage watches that never existed.” These are not vintage reissues, or even inspired, necessarily, by actual vintage watches. Rather, the watches that will make up the Albishorn collection will exist as thought experiments, imagining parallel histories in which a watch like the Type 10 or the Maxigraph could have been designed, but weren’t. It’s a subtle but important twist on the notion of a vintage inspired watch, and one that, I think, shoul...

Albishorn Introduces the Type 10 Chronograph SJX Watches
Breguet Oct 17, 2024

Albishorn Introduces the Type 10 Chronograph

Less than two months have elapsed since Albishorn made its debut, but the brainchild of Sébastien Chaulmontet is back with the Type 10, an “imaginary vintage” prequel to the Type 20 pilot’s watch made famous by Breguet. Available with black or green textured dials, the Type 10 features a proprietary manually wound monopusher chronograph movement with an unusual layout that differentiates it from other Type 20-inspired watches. Though not a limited edition, the Type 10 will be produced in small batches of just 25 watches in each livery. Initial thoughts Conceptually, I like the idea of “imaginary vintage” – the brand’s tagline – because it liberates the design from the constraints of the past and avoids coming off as a copy or homage. While I don’t like every detail of the Type 10, there’s a lot to be excited about, especially as a preview of what might be coming next from the fledgling brand. The Type 10 is powered by the proprietary ALB02 M, a manually wound chronograph movement that, like the Maxigraph, shares some of the architecture of the ubiquitous Valjoux 7750. But to call this a cal. 7750 would be to miss the numerous refinements implemented by Dr Chaulmontet that result in a slimmer movement with, reportedly, a more pleasant pusher action. The Type 10 retains many of the best features of the Maxigraph, including its case. Interestingly, the case is not quite identical; the Type 10’s case is slightly thinner on account of its manually wound ...

The Latest Massena LAB Collaboration is a Rare Heritage Inspired Moser Worn & Wound
Massena Lab Collaboration Oct 16, 2024

The Latest Massena LAB Collaboration is a Rare Heritage Inspired Moser

If you’ve been paying any attention to H. Moser & Cie. over the last few years, one thing should be abundantly clear - the Swiss watchmaker likes to keep things simple. While they may occasionally indulge themselves with an overwhelming quantity of dial text, or acquiesce to the need for a chronograph scale, Moser has increasingly adopted a minimalist approach in their watch design, with wide open expanses of dial and invisible logos taking center stage alongside hammered enamel finishes, minute repeater strikers, and elegantly finished hands.  Today, Moser is throwing all that out, and, in partnership with Massena LAB, the brand is looking back to its history for what is, in many ways, its most traditional release in years. The Endeavour Chronograph Compax would, from anyone else, barely qualify as newsworthy. After all, what brand hasn’t dipped back into the well to create a historically-minded steel sports watch in recent years? Moser hasn’t, and that’s what makes this collaboration so interesting. Even the Heritage model, the closest the brand has come to the format, isn’t so much a recreation as a reimagination, a consideration not of how to make an old watch feel new, but a thought exercise in what H. Moser & Cie. might have made were the modern brand to find themselves in a different era. This new watch is not that. Though not a direct reproduction of any particular model, the new Endeavour Chronograph Compax is a genuine reflection on Moser’s history...

IWC Reveals Details of Ceramic Matrix Composite SJX Watches
IWC Reveals Details Oct 15, 2024

IWC Reveals Details of Ceramic Matrix Composite

Having made its debut with the Big Pilot AMG G 63 a year ago, ceramic matrix composite (CMC) is an innovative material currently unique to IWC in watchmaking. Little was disclosed about the material at launch, but IWC has just released additional detail on CMC. Notably, the material was developed in collaboration with the Deutsches Zentrum für Luft- und Raumfahrt (DLR), or German Aerospace Center, a national research institute specialising in aerospace, travel, energy, and even quantum computing. While novel materials are common in watchmaking, brands rarely reveal the origin of the materials, making this collaboration notable. Moreover, the DLR is a highly regarded, independent technical institute, which arguably gives CMC more credibility (and cachet) than most composites employed in watchmaking. Utilising a space-qualified like CMC in a watch tied to a high-performance SUV, however, seems to be a missed opportunity, though it’s a certainty IWC has plans for the the material. Blocks of CMC Staying true to size Fibre ceramic composites are a new class of materials, which combine the surface hardness of conventional ceramics with high tolerance to mechanical and thermal shocks. DLR’s previous work with ceramic composites revolved around making large components for aerospace applications, namely rockets or satellites. The institute was looking to adapt its short-fibre pressing technology for making smaller, near-net-shape parts – not unlike a watch case. Near-net-sha...

Video Review – Tissot’s PRX Powermatic 80 Goes Exotic With A Forged Carbon Case And Dial Monochrome
Tissot s PRX Powermatic 80 Oct 11, 2024

Video Review – Tissot’s PRX Powermatic 80 Goes Exotic With A Forged Carbon Case And Dial

With the PRX collection, Tissot has found a proverbial sweet spot between style, mechanics and affordability. At the height of the boom of luxury sports watches, in comes Tissot with the PRX, offering tremendous value for money! In just a couple of short years, Tissot has made the PRX the hottest-selling watch in its collection, […]

Price of Admission: What is the Least Expensive Blancpain? Teddy Baldassarre
Blancpain Oct 10, 2024

Price of Admission: What is the Least Expensive Blancpain?

Blancpain is the oldest Swiss watchmaker in existence, founded in 1735, as well as one of the most respected and, it is fair to say, one of the most intimidating for a newcomer to approach. This is not just because of the uniformly high prices - nearly all fall within a five-figure range - but also because of the vast diversity within the maison’s collection, which has emerged naturally after literally centuries of uninterrupted watchmaking. Many savvy watch enthusiasts, even ones relatively new to the game, are at least passingly familiar with the brand’s Fifty Fathoms dive watch and its place in that popular category’s historical pantheon, but remain largely unaware of other intriguing timepieces within Blancpain’s portfolio - some simple and understated, others paragons of horological complexity. Moreover, some of these aspirational aficionados are likely seeking out their first Blancpain watch, and attempting to decipher exactly what an entry-level timepiece from the venerable brand would be - what it costs and what it offers for that price. Continuing our “Price of Admission” series (which kicked off with Bilal Khan’s spotlight on Cartier), I will be examining the least expensive choices for an entry-level Blancpain, covering dress and sport options as well as a variety of case materials.  Like most any watch brand in the luxury category, Blancpain’s most approachable models from a price perspective are those in cases of steel, rather than pr...

Tissot Revives the Cheap-and-Cheerful Stylist SJX Watches
Tissot Revives Oct 10, 2024

Tissot Revives the Cheap-and-Cheerful Stylist

Released in 1965 as an inexpensive watch for young people, the Tissot Stylist has just been brought back to life for the same reason. Featuring a minimalist, retro aesthetic with a cushion-shaped case, the Stylist is thin at 7 mm high and contains a quartz movement. Retailing for just US$275, the Stylist is one of the most affordable offerings from an establishment Swiss brand, putting it in the same price range as startup micro-brands sold only online. Initial thoughts Tissot is a Swiss brand with a noteworthy history, but now focuses on (very) affordable watches. Though the Stylist is a basic proposition – steel and quartz – it fits perfectly into the Tissot value equation. The Stylist is a vintage-inspired design with a historical basis – and history is something micro-brands lack – at an extremely low price. The version with a gradient blue dial is particularly retro and appealing. For the teenage (or even child) watch enthusiast, this is a good choice. Retro blue The original Stylist was actually a line of various watches launched in 1965 as a watch for the young. Available in a range of case shapes, the Stylist was conceived to be trendy and affordable. The modern Stylist is modelled on one of the cushion-shaped originals, and retains the compact sizing of the original. Its stainless steel case is 32 mm in diameter and just 7 mm. Though basic, the case has a robust modern construction. It is fitted with a sapphire crystal and water resistant to 50 m. Notably,...