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Results for The 1985 Swatch Consolidation

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The 1985 Swatch Consolidation

How Nicolas Hayek\'s ASUAG/SSIH merger (1983) and Swatch brand launch (March 1983) rescued Swiss watchmaking from the quartz crisis.

A Watch Writer Creates His Ultimate Go Anywhere, Do Anything Watch with the VPC Type37HW Worn & Wound
VPC Type37HW VPC Mar 14, 2024

A Watch Writer Creates His Ultimate Go Anywhere, Do Anything Watch with the VPC Type37HW

VPC is a new brand founded by Thomas van Straaten, who may be familiar to some readers as a longtime writer at Fratello. The first watch from his new endeavor, the Type37HW, feels very much like the type of thing that someone fully engaged in this community would bring to life as a passion project. It has many of the hallmarks of an enthusiast focused watch, with lots of little details that get people in the business of writing about these things excited. Most of all, it feels foundational, like the beginning of a platform for future expansion. If there’s one thing watch writers can’t abide, it’s a watch that feels like a one off, vanity project, and, unsurprisingly, VPC doesn’t even have a whiff of that sentiment.  The VPC acronym that gives the brand its name stands for “Venustas Per Constantiam,” which equates to “charm through restraint,” and if you look at the overall presentation of the Type37HW you can really feel the restraint. The watch is sober but doesn’t feel boring, and each individual component part seems to be well considered and thought through. Whether you like the design or not is of course subjective, but I don’t think anyone could reasonably argue that the watch doesn’t have a coherent aesthetic.  The broad conceit here is that the Type37HW is a “go anywhere, do anything” style watch, and the specs reflect that. It’s 37.5mm in diameter and measures 9.8mm tall (including the crystal). The stainless steel case and bracelet ha...

Introducing: The Lebond Souto Moura - An Architect’s Take On The Classic Driver’s Watch Fratello
Mar 13, 2024

Introducing: The Lebond Souto Moura - An Architect’s Take On The Classic Driver’s Watch

Besides my passions for music and watches, I also greatly love architecture. It takes a unique talent and ability to create buildings that seem like they have an actual soul. But what if you combine architecture and watch design? Does that work? The answer came in the spring of last year. The Lebond Siza explored […] Visit Introducing: The Lebond Souto Moura - An Architect’s Take On The Classic Driver’s Watch to read the full article.

Introducing – Genus Goes Sleeker and Simpler, With the Still Singular GNS2 Watch Monochrome
Mar 12, 2024

Introducing – Genus Goes Sleeker and Simpler, With the Still Singular GNS2 Watch

Genus, an independent brand hailing from Geneva, is the brainchild of Catherine Henry and Sébastien Billières. In 2007, Sébastien Billières co-created GMTI, a company specialising in manufacturing of ‘Geneva Seal’ movements for brands, and gained broader recognition in 2019 with the highly acclaimed Genus GNS1, featuring an exotic time display. Fast forward five years, and […]

First Look – New American Indie Watchmaker Fleming Presents its First Watch, the Series 1 Launch Edition Monochrome
Mar 11, 2024

First Look – New American Indie Watchmaker Fleming Presents its First Watch, the Series 1 Launch Edition

The pandemic has opened the door to countless opportunities for aspiring entrepreneurs. Thomas Fleming, an avid American watch collector, saw his dream of starting his own independent watch brand take shape during this time. To make this project a reality, Fleming brought together an impressive cast of Swiss partners, including renowned independent watchmaker Jean-François Mojon […]

The Unusual Suspects: Curating A Watch Collection Outside Of The Obvious Fratello
Mar 11, 2024

The Unusual Suspects: Curating A Watch Collection Outside Of The Obvious

At Fratello, we love hypothetical collecting exercises, challenges like “What if I could spend 5K or 10K on a three-watch collection?” for instance. Today, I want to do one that isn’t limited by a specific budget or number of watches. Instead, I would like to simply stray off the beaten path and go for unusual […] Visit The Unusual Suspects: Curating A Watch Collection Outside Of The Obvious to read the full article.

Hands-On With The William Wood Fire Exit Watch Fratello
Mar 9, 2024

Hands-On With The William Wood Fire Exit Watch

William Wood announces a new wristwatch as an extension to its firefighter-inspired collection. Instead of firefighting, the Fire Exit watch focuses on global emergency signs in public buildings. These signs comply with the ISO 3864 safety standard to ensure international familiarity. Specifically, the signal-green shade graces the emergency exit signs that William Wood channels in […] Visit Hands-On With The William Wood Fire Exit Watch to read the full article.

Meet More Enthusiasts Than Ever Before at the 2024 Windup Watch Fair San Francisco Worn & Wound
Christopher Ward Fortis Mar 8, 2024

Meet More Enthusiasts Than Ever Before at the 2024 Windup Watch Fair San Francisco

If you’re enthusiastic about watches, gear, and gathering with other equally enthusiastic individuals-the Windup Watch Fair in San Francisco this year will be unlike any other watch event you’ve attended. We are thrilled to be returning to San Francisco, in an even more impactful way than ever. The Windup Watch Fair will be one of the first events in the newly reopened Gateway Pavilion on Pier 2 at the Fort Mason Center for Arts & Culture. With stunning views of the Golden Gate Bridge, this architectural renovation is an idyllic spot to gather, meet new brands, try new products, and experience enthusiasm together. It comes complete with breakout rooms for live podcasts, special guest speakers, and enthusiast group meetups. You won’t want to miss this iconic San Francisco experience. Windup Watch Fair San Francisco Friday, May 3 – Sunday, May 5, 2024 Gateway Pavilion at Fort Mason Center for Arts & Culture San Francisco, CA We will be joined by five amazing Lead Sponsors, some who are returning to San Francisco in this capacity, and others who are joining us for the first time in this position. The Lead Sponsors for Windup Watch Fair San Francisco 2024 are: Alpina, anOrdain, Christopher Ward, Fortis, and Oris. We couldn’t be more thrilled for this incredible line up. In addition to these fantastic Lead Sponsors, they’ll be accompanied by a full complement of your favorite watch brands from around the world. Include multiple first time newcomers to the Windup W...

First Look – Seiko Updates Its Prospex 1965 Divers With The New SPB451, SPB453 & SPB455 Monochrome
Seiko Updates Mar 7, 2024

First Look – Seiko Updates Its Prospex 1965 Divers With The New SPB451, SPB453 & SPB455

Although Seiko’s expertise in waterproof watchmaking goes back a very long way, it wasn’t until 1965 that the Japanese manufacturer entered the professional dive watch market. Ever since, plenty of low- and high-end dive watches have been introduced with a good number of them becoming genuine icons. Collections like the 5 Sports, the Turtle, the […]

Introducing The Latest Christopher Ward C65 Dune GMT - The Follow-Up To The Brilliant First Version Of This Traveler’s Watch Fratello
Christopher Ward C65 Dune GMT - Mar 6, 2024

Introducing The Latest Christopher Ward C65 Dune GMT - The Follow-Up To The Brilliant First Version Of This Traveler’s Watch

If you are a regular reader of Fratello, you might be aware of my love for the Christopher Ward C65 Dune GMT that came out last year. The black-dial limited edition of 200 pieces was one of my absolute favorites of 2023. It’s also a release that I unfortunately missed out on. However, the team […] Visit Introducing The Latest Christopher Ward C65 Dune GMT - The Follow-Up To The Brilliant First Version Of This Traveler’s Watch to read the full article.

Hands-On With The Unimatic Modello Cinque U5S-A - Finally, A Unimatic Watch For Smaller Wrists Fratello
Unimatic Mar 5, 2024

Hands-On With The Unimatic Modello Cinque U5S-A - Finally, A Unimatic Watch For Smaller Wrists

Jorg probably doesn’t know this, but every time I see him walking into the office with a Unimatic on his wrist, I get a little more jealous. I’m a fan of the brand’s less-is-more design approach. Plus, the watches look like they can take a beating, and they have a ton of character on the […] Visit Hands-On With The Unimatic Modello Cinque U5S-A - Finally, A Unimatic Watch For Smaller Wrists to read the full article.

The Vacheron Constantin Overseas Moon Phase Retrograde Date blends old-school complications with new-school sports watch vibes Time+Tide
Vacheron Constantin Overseas Moon Phase Retrograde Feb 29, 2024

The Vacheron Constantin Overseas Moon Phase Retrograde Date blends old-school complications with new-school sports watch vibes

This elevated take on the Overseas is the first retrograde display in a sports watch for this storied Swiss brand.The post The Vacheron Constantin Overseas Moon Phase Retrograde Date blends old-school complications with new-school sports watch vibes appeared first on Time+Tide Watches.

Industry News – Rolex Breaks the CHF 10 billion Barrier, And The Top 50 Swiss Watch Companies of 2023 According to Morgan Stanley Monochrome
Rolex Breaks Feb 29, 2024

Industry News – Rolex Breaks the CHF 10 billion Barrier, And The Top 50 Swiss Watch Companies of 2023 According to Morgan Stanley

While the growth for the luxury industry as a whole is expected to slow following months/years of sustained development, with macroeconomic and geopolitical headwinds and demand uncertainties in the US, Europe and China, the Swiss watch industry ended up 2023 as yet another record year, with exports up 7.6% compared to 2022, reaching their highest […]

Fratello On Air: Opportunities For The Watch Industry Fratello
Feb 27, 2024

Fratello On Air: Opportunities For The Watch Industry

In this week’s episode of Fratello On Air, we ponder what’s wrong with the watch industry. Before you jump to conclusions, we’re not upset. We have a wish list and think that certain areas within this sector could use further thoughts or updates. Get ready for a lengthy episode! So, what’s wrong with the watch […] Visit Fratello On Air: Opportunities For The Watch Industry to read the full article.

The 25 Most Eye-Catching Watch Dial Options On the Market Today Teddy Baldassarre
Feb 26, 2024

The 25 Most Eye-Catching Watch Dial Options On the Market Today

Watch lovers may be settling into a modern Golden Era of watch dial making, with many brands over the past several ramping up the creativity - experimenting with bolder colors, innovative layouts and textures, and even an array of unconventional materials and processes in their dials' production. This is happening from Kickstarter brands all the way to the top of the watch industry food chain - with independent brands as well as those owned by large luxury conglomerates making a concerted effort to offer watch dial options that set their timepieces apart. We've compiled a list - which many will, of course, find far from exhaustive - of some of our favorite watch dials that you can find on current models from an array of brands. Oris Big Crown Pointer Date - Maroon Dial The Big Crown Pointer Date is one of Oris's most well-established signature pieces and it has debuted in some very nontraditional colorways of late, most of which have been very well received. The dial that stands out from our perspective is this maroon version which is rich, warm and luxurious and provides a nice background for the off-white print and lume-treated cathedral hands. Maroon, sometime referred to as burgundy, is a color that has popped up on other brands (like the Rado watch a bit further down the list), and the execution on this Oris watch is among the best we’ve seen; it's also a color that is versatile enough to wear daily.  Specifications: Price: $1750-$1950, Cas...